Millennial Investors: You and Shopify Stock Are Made for Each Other

Shopify (TSX:SHOP) stock won’t stay depressed for too long, especially as it introduces new AI innovations for merchants.

| More on:

Younger Canadian investors, like millennials, should be thinking about growth, even as interest rates continue to climb. Of course, growth in the future isn’t as meaningful if rates are through the roof. However, rates won’t stay hot forever. Eventually, inflation will give central banks (like the Federal Reserve in the U.S. or the Bank of Canada here in Canada) permission to ease off on rate hikes and possibly consider cuts at some point in the future!

For now, higher rates seem here to stay, at least for the next year or so. Companies need to get serious about profitability. And though rates may seem bad for the market’s top growers, I think it could be a pretty big positive.

Why? Higher rates have been a wake-up call for companies that have been spending recklessly, with less consideration for the returns on invested capital (ROIC).

Indeed, promising growth way into the future is easy to do. Actually, having a game plan and steady cost controls in place is hard. With high rates, one must find the incentive to grow efficiently rather than throwing money at any hot trend. Undoubtedly, the rise of artificial intelligence (AI) has been a potential area of investment for firms looking to drive productivity while minimizing expenses.

This is not to say that robots are going to replace humans anytime soon. However, I think investors should take the rise of AI seriously rather than dismissing it as some sort of short-lived fad. Indeed, it’s not like cryptocurrencies, a novel asset that may not be able to be a cash cow for everyday companies.

Happy shoppers look at a cellphone.

Source: Getty Images

Shopify stock: A must-own for millennials and other young investors?

At this juncture, I view e-commerce firm Shopify (TSX:SHOP) as one Canadian firm that’s taking AI seriously. Of course, Shopify isn’t an AI pure-play by any stretch of the imagination. Still, AI could help it bolster growth while helping it enhance margins over time.

What’s one way that Shopify could use generative AI to grow?

New tools for merchants could give the company yet another edge over the peer group. As a digital merchant, you could build a site anywhere. However, they want to use Shopify for the rich tools and ease of use. With AI aboard, I think Shopify’s advantage over rivals is that much more pronounced.

Back in July, Shopify shed more light on AI initiatives moving forward. AI chatbots for merchants and other intriguing tools could really help drive Shopify stock’s relief rally to the next level.

Although Shopify stock’s rally seems to be running out of steam for the late summer, I think the recent dip is more than buyable for young investors who seek to beat the markets over the next decade and beyond. The stock’s latest 13.6% slip off 52-week highs is a gift in my books.

Does that mean Shopify stock can’t plunge violently going into year-end?

Of course not. Shopify stock is at risk of giving back much of the gains it enjoyed this year. As markets sour on growth plays like Shopify again, it’s the millennial group that should be ready, waiting, and willing to be a net buyer of the dip.

Bottom line

At the end of the day, Shopify is one of Canada’s most innovative companies, and with that, it deserves to trade at a hefty premium! At around 12 times price to sales, I don’t think the premium is all that large right now.

Fool contributor Joey Frenette has no position in any of the stocks mentioned. The Motley Fool has positions in and recommends Shopify. The Motley Fool has a disclosure policy.

More on Tech Stocks

Piggy bank on a flying rocket
Tech Stocks

Canada’s Defence Spending Boom: 3 Stocks Poised to Win Big

Canada has a wave of defence spending coming. Here are three top stocks poised to win big from this new…

Read more »

chip glows with a blue AI
Tech Stocks

Revealed: Here’s the Only Canadian Stock I’d Refuse to Sell

Here’s why selling this Canadian stock might not make sense right now.

Read more »

a man relaxes with his feet on a pile of books
Tech Stocks

The TFSA Balance You’ll Probably Need to Retire Well in Canada

Explore how to retire wisely with a Tax-Free Savings Plan for a less taxable retirement and maximize your income.

Read more »

A microchip in a circuit board powers artificial intelligence.
Tech Stocks

The Tech Stock I’d Most Want to Buy If I Were Investing Today

Discover why Celestica is a leading tech stock. Learn about its impressive growth and strategic adaptations in the AI landscape.

Read more »

some REITs give investors exposure to commercial real estate
Dividend Stocks

Dreaming of a TFSA Million? Here’s How Much You’d Need to Set Aside Each Month

A million-dollar TFSA in 10 years takes serious monthly saving, and Altus Group could be one TSX stock to help.

Read more »

man makes the timeout gesture with his hands
Dividend Stocks

Why Your TFSA – Not Your RRSP – Should Be Doing the Heavy Lifting

The TFSA’s real superpower is tax-free compounding, and it gets even stronger when you pair it with a proven long-term…

Read more »

A robotic hand interacting with a visual AI touchscreen display.
Tech Stocks

3 Canadian Growth Stocks Worth Considering for a TFSA This Year

These three TSX growth stocks mix real revenue momentum with improving profits, exactly what TFSA investors want for tax-free compounding.

Read more »

warehouse worker takes inventory in storage room
Tech Stocks

Could Buying This One Stock Actually Put You on a Path to Millionaire Status?

Shopify is growing fast, adding AI tools, and winning bigger brands, but its pricey valuation means investors need patience.

Read more »