Better Buy: Lululemon Stock or Canada Goose?

Retail stocks such as Lululemon Athletica and Canada Goose continue to grow sales in 2023. But which stock is a good buy right now?

| More on:

Popular retail brands may turn out to be solid long-term investments as they enjoy strong customer engagement rates, resulting in repeat purchases. Two such Canada-based retail companies include Lululemon Athletica (NASDAQ:LULU) and Canada Goose (TSX:GOOS). While LULU stock has returned 2,650% to shareholders since its IPO (initial public offering) in 2007, shares of Canada Goose are down 14% since the company went public in early 2017.

Let’s see which retail stock is a better buy right now.

data analyze research

Image source: Getty Images

Is Lululemon Athletica stock a good buy right now?

Lululemon Athletica operates in the athletic apparel market and is valued at almost US$50 billion by market cap. The company has increased revenue by at least 18% in each of the last 12 quarters, despite macro challenges ranging from supply chain disruptions, inflation, and an uncertain economic environment.

A rapidly expanding top line has allowed Lululemon to increase its adjusted earnings from US$0.71 per share in fiscal 2018 (ended in January) to US$2.68 per share in the second quarter (Q2) of fiscal 2024. Despite its massive size, analysts expect Lululemon to increase sales by 18.3% year over year to US$9.6 billion in fiscal 2024, while adjusted earnings are forecast to rise by 21% to US$12.16 per share.

Last April, Lululemon outlined a strategy to boost sales in verticals such as men’s merchandise, digital, and international markets to US$12.5 billion in fiscal 2025, up from around US$6 billion in 2021. A key revenue driver for Lululemon is the expansion of its retail store network, which stands at 672 at the end of Q1. The company’s management expects to open 23 net new stores in the current quarter.

Moreover, Lululemon now generates 40% of total sales from online channels, allowing it to gain traction in several global markets. China also presents a massive opportunity for Lululemon. The country, which currently accounts for 13% of total sales, saw revenue increase by 61% in Q1.

Priced at 31.7 times forward earnings, LULU stock is not cheap. But analysts remain bullish and expect shares to surge by 12% in the next 12 months.

Is Canada Goose stock undervalued?

Down 78% from all-time highs, Canada Goose is valued at $2 billion by market cap. Canada Goose designs, manufactures, and sells luxury apparel-based goods globally. Despite a sluggish macro environment, lower consumer spending, and elevated inflation levels, the company increased sales by 18% year over year to $94.8 million in fiscal Q1 of 2024 (ended in June).

Its direct-to-consumer sales were up 60% in the June quarter and now account for 66% of total sales, compared to 50% in the year-ago quarter.

Higher online sales should enable Canada Goose to increase adjusted earnings from $1.05 per share in fiscal 2023 to $1.34 per share in 2024. The company is on track to end 2024 with revenue of $1.45 billion, up 19% year over year.

GOOS stock is priced at 1.3 times forward sales and 14.9 times forward earnings, making it one of the cheapest growth stocks on the TSX. Analysts expect Canada Goose stock to rise by more than 20% in the next 12 months.

The Foolish takeaway

While Lululemon stock has created massive wealth for long-term investors. But Canada Goose’s compelling valuation is hard to ignore. If you already have LULU stock in your equity portfolio, you can consider owning shares of Canada Goose, too.

Fool contributor Aditya Raghunath has no position in any of the stocks mentioned. The Motley Fool recommends Lululemon Athletica. The Motley Fool has a disclosure policy.

More on Investing

Runner on the start line
Dividend Stocks

2 Canadian Stocks to Buy With $500 Right Now

The real win is starting small and adding regularly, not trying to build a perfect portfolio immediately.

Read more »

A close up color image of a small green plant sprouting out of a pile of Canadian dollar coins "loonies."
Dividend Stocks

Take Full Advantage of Your TFSA With These Dividend Stars

Build tax‑free income with top TFSA dividend stocks like Enbridge, Scotiabank, and Fortis for long‑term stability and growth.

Read more »

woman checks off all the boxes
Dividend Stocks

1 Undervalued Dividend Stock Canadians Can Buy for 2026

Fortis (TSX:FTS) stock stands out as a great pick-up on the way up, mostly for the safe dividend growth.

Read more »

Two seniors walk in the forest
Retirement

The Average TFSA Balance for Canadians 70 and Over May Surprise You

Canadians aged 70-74 have tons of unused contribution room in their TFSA, leaving significant untapped potential for tax-free income and…

Read more »

tsx today
Stock Market

TSX Today: What to Watch for in Stocks on Tuesday, March 17

Cooler Canadian inflation and easing oil prices sparked a sharp TSX rebound, with today’s focus on central bank signals and…

Read more »

boy in bowtie and glasses gives positive thumbs up
Dividend Stocks

Here Are My Top 3 TSX Stocks to Buy Right Now

My top three TSX stocks form a fortress-like portfolio capable of weathering the geopolitical storm in 2026.

Read more »

Income and growth financial chart
Dividend Stocks

2 Dividend Stocks to Double Up on Right Now

Generate outsized passive income in your self-directed investment portfolio by adding these two high-quality dividend stocks to your holdings.

Read more »

Yellow caution tape attached to traffic cone
Dividend Stocks

7.4% Dividend Yield? Here’s a Dividend Trap to Avoid in March

Yellow Pages (TSX:Y) is a top Canadian dividend stock that many investors focus on for its yield, but that could…

Read more »