Turn Market Fear Into Opportunity: Strategies for Canadian Investors

Here are two ways Canadian investors can thrive during a bear market.

| More on:
stock research, analyze data

Image source: Getty Images

For many investors, the rumblings of a bear market often evoke a visceral reaction: panic. The instinct to sell off assets and convert them to cash can be overpowering.

However, history has shown that reacting to market downturns with haste can often sideline investors from potential rebounds and long-term growth opportunities.

Rather than succumbing to the pervasive fear, there are smarter strategies to employ. For Canadian investors, understanding and leveraging these methods can be the key to not only riding out the storm of volatility but also capitalizing on the unique opportunities that such markets present.

After all, a bear market doesn’t signify the end; it can be the beginning of a fresh journey, provided one remains patient, informed, and invested for the long term. Here are two of my favourite strategies.

Dollar-cost averaging

Dollar-cost averaging (DCA) is a straightforward yet powerful investment strategy, especially for those looking to mitigate the effects of market volatility and reduce the emotional element in investment decisions. But how does it work?

Imagine you decide to invest a fixed amount of money into BMO S&P 500 Index ETF (TSX:ZSP) every month, regardless of its current price. Some months, the price of ZSP might be high, so you’ll buy fewer units.

In other months, the price might be low, allowing you to buy more units. Over time, this approach results in purchasing the exchange-traded fund (ETF) at an “average” price rather than trying to time the market and guess when the price is at its lowest or highest.

The beauty of DCA is in its simplicity. By committing to regular, fixed investments, you inherently buy more units when prices are low and fewer when prices are high. This can potentially lower the average cost per unit over time.

However, for DCA to work, your portfolio needs to be diversified. By investing in something like the ZSP, you’re diversifying across a broad swath of companies within the U.S. market. This wide exposure reduces the risk of significant losses that could come from putting all your money into a single stock.

Use low-volatility ETFs

Low-volatility ETFs stand out as another unique tool for investors looking to navigate market ups and downs with a bit more ease. These ETFs select and overweighting stocks that have historically exhibited lower price swings, or what’s known in financial terms as “low beta.”

Here’s a simple way to understand beta: it’s a measure of a stock’s price movements in comparison to the broader market. A beta less than one indicates that the stock is less volatile than the market, while a beta greater than one indicates it’s more volatile.

A great example is BMO Low Volatility Canadian Equity ETF (TSX:ZLB), which has a preference for stocks from defensive sectors, like consumer staples and utilities that represent essential, everyday goods and services.

By concentrating on these low-beta, defensive stocks, low-volatility ETFs aim to offer investors a somewhat steadier and less-erratic investment experience. It’s like choosing a calm river over a choppy sea for a boat ride.

However, an essential point to remember is that no investment is entirely immune to market shocks. In the face of a significant market downturn or crash, even low-volatility ETFs can see declines.

The difference is in the degree and frequency of these declines. While these ETFs can indeed face downturns during particularly turbulent times, their overall journey tends to be less roller-coaster-like compared to their higher-volatility counterparts.

Fool contributor Tony Dong has no position in any of the stocks mentioned. The Motley Fool has no position in any of the stocks mentioned. The Motley Fool has a disclosure policy.

More on Stocks for Beginners

Piggy bank with word TFSA for tax-free savings accounts.
Dividend Stocks

Got $14,000? Here’s a TFSA Setup That Can Pay You Every Month in 2026

A $14,000 TFSA split between two high-income names can create a steady cash “drip,” but the real sleep-well factor is…

Read more »

Income and growth financial chart
Stocks for Beginners

The January Effect Is Real: 5 Canadian Stocks That Could Pop First

The January effect can reward patient buyers of “temporarily hated” TSX stocks if the businesses are still sound and the…

Read more »

dividend stocks bring in passive income so investors can sit back and relax
Stocks for Beginners

Top Canadian Stocks to Buy With $2,000 Right Now

Are you wondering what stocks could be set to outperform in 2026 and beyond? These four Canadian stocks look like…

Read more »

A close up color image of a small green plant sprouting out of a pile of Canadian dollar coins "loonies."
Dividend Stocks

This 7% Dividend Giant Could Be the Ultimate Retirement Ally

SmartCentres’ 7% monthly payout could anchor a TFSA, but only if you’re comfortable with tight payout coverage.

Read more »

TFSA (Tax free savings account) acronym on wooden cubes on the background of stacks of coins
Dividend Stocks

The Best $10,000 TFSA Approach for Canadian Investors

A $10,000 TFSA can start compounding into real income later, if you pick durable growers and reinvest patiently.

Read more »

a man relaxes with his feet on a pile of books
Dividend Stocks

The Smartest Dividend Stocks to Buy With $500 Right Now

A $500 TFSA start can still buy three proven Canadian dividend payers, and the habit of reinvesting can do the…

Read more »

A woman stands on an apartment balcony in a city
Dividend Stocks

A 4.4% Dividend Stock Paying Cash Every Month

Killam’s monthly TFSA payout is built on a simple idea: Canadians always need a place to live.

Read more »

TFSA (Tax free savings account) acronym on wooden cubes on the background of stacks of coins
Stocks for Beginners

TFSA: 4 Canadian Stocks to Buy Now and Hold Forever

Building long-term wealth in a TFSA is not about constant trading, but about owning the right Canadian stocks and letting…

Read more »