3 Things About Shopify Stock Every Smart Investor Knows

Here’s why Shopify (TSX:SHOP) remains a top growth stock long-term investors should consider on any downside volatility this year.

| More on:
bulb idea thinking

Image source: Getty Images

Shopify (TSX: SHOP) is among the top-performing growth stocks in the Canadian stock market. As Shopify is such a popular choice among investors, there are certain facts that every investor must know about it. In this article, we have covered three essential facts on Shopify. Read along to gain further insights about the same.

The company’s business model is timeless

Shopify is a Canada-based multinational e-commerce platform. The company uses cutting-edge technology, which provides a platform for merchants to manage, design, market, and sell their products and services efficiently. It primarily caters to small- and medium-sized businesses in the United States, Canada, Singapore, and Ireland. 

Shopify’s platform allows merchants to manage various types of business processes like product management, inventory management, analytics tracking, payment and order processing, and much more. Accordingly, for those bullish on the long-term growth and profitability trajectory of the e-commerce space, Shopify remains a top pick worth considering.

Enhanced profitability

Last year, Shopify’s stock price grew up to 120%. Notably, it is expected that the price growth will continue this year as well. That’s due to a number of factors, including the company’s dominating market share and increasing profitability. Last quarter, the company made US$901 million in gross profits, which is up 36% from FY2022, and reported growth in growth margin to 52%. 

This year, Shopify’s growth is expected to be in the mid-20s range as Shopify continues to focus on reducing headcount and increasing financial discipline. Moreover, Shopify offloaded its logistics arm to Flexport, which allows the company to focus on its core areas of expertise.

Unexplored growth opportunities

Being a well-grown and established company, Shopify still has immense growth opportunities that remain unexplored. The year-on-year retail sales penetration rate in North America is 15%. Notably, that number is expected to grow, as the U.S. and Canada are its primary markets. Shopify’s offline revenues are also growing, and it has barely taken over 2% of retail sales in North America and 0.5% globally.

Lastly, a positive macroeconomic outlook is expected to support an uptrend in stock price. Shopify stands to benefit from the Federal Reserve’s cutting cycle, which was last observed in 2019. As bond yields decrease, investors will gain more confidence in taking on more risk and divert their investments toward stocks to seek higher returns. On a similar note, businesses are also expected to thrive as the interest rate is lowered. 

Bottom line

Enhanced profitability, unexplored growth opportunities, and positive macroeconomic circumstances are key catalysts to watch. Indeed, if these catalysts align in 2024, Shopify could have yet another banner year.

I’m not of the view that all-time highs are in order in the coming months. However, as we’ve seen with previous rallies, anything’s possible.

In any case, Shopify remains a growth stock that long-term investors will at least want to watch this year.

Fool contributor Chris MacDonald has no position in any of the stocks mentioned. The Motley Fool has positions in and recommends Shopify. The Motley Fool has a disclosure policy.

More on Investing

diversification and asset allocation are crucial investing concepts
Dividend Stocks

1 Dividend Stock Set to Excel Long Term, Even While Down 43%

Northland’s selloff has lifted the income appeal, but the long-term payoff depends on project execution improving.

Read more »

Happy golf player walks the course
Dividend Stocks

Top Canadian Stocks to Buy for Passive Income

These three Canadian stocks are ideal to boost your passive income.

Read more »

donkey
Energy Stocks

The Only Canadian Stock I Refuse to Sell

Enbridge is the only Canadian stock I will buy now and hold – or even refuse to sell a single…

Read more »

senior couple looks at investing statements
Dividend Stocks

Retirees: 2 Discounted Dividend Stocks to Buy in January

These high-yield stocks are out of favour, but might be oversold.

Read more »

diversification and asset allocation are crucial investing concepts
Dividend Stocks

1 Reason I Will Never Sell Brookfield Infrastucture Stock

Here's why Brookfield Infrastructure is one of the very best Canadian stocks to buy now and hold for decades to…

Read more »

resting in a hammock with eyes closed
Dividend Stocks

Passive Income: How Much Do You Need to Invest to Make $1,000 per Month

Typically, you can earn more passive income with less capital invested by taking greater risk, which could involve buying individual…

Read more »

dividends grow over time
Dividend Stocks

Top Canadian Stocks to Buy With $15,000 in 2026

New investors with $15,000 to invest have plenty of options. Here are three top Canadian stocks to buy today.

Read more »

coins jump into piggy bank
Dividend Stocks

The Best Canadian Stocks to Buy and Hold Forever in a TFSA

Use your TFSA contribution room by buying two of the best Canadian stocks, BCE and Fortis for their generous yields…

Read more »