Fast Food, Faster Gains? Restaurant Brands Stock Is Poised for a Defensive Rally

Here’s why Restaurant Brands (TSX:QSR) stock may be poised for a significant move higher this year if the bull rally continues.

| More on:
stocks climbing green bull market

Source: Getty Images

When looking for a standout stock to invest in for 2025, Restaurant Brands International (TSX:QSR) is a true behemoth in the world of quick-service restaurant companies. The parent of Tim Hortons, Popeyes, Burger King, and a range of other world-class banners has continued to grow over the years, though the company’s growth rate has slowed significantly, and investors have grown increasingly cautious with this name.

There are certainly reasons for this view. Fast food has become less affordable due to inflation, and there are concerns that the population as a whole will consume less of the company’s offerings as GLP-1 drugs continue to gain market prevalence.

Here’s why I still think Restaurant Brands is a defensive stock that’s worth a look from investors right now.

Consumers are increasingly value-focused

One of the key differentiating factors I think investors within any sector need to focus on right now is the value proposition specific companies provide relative to the overall market. In the case of Restaurant Brands, this is a company with a clearly defined value offering that consumers are more likely to move toward as their budgets continue to tighten.

Whether these trends will be due to continued inflation or increased household debt loads, I think that most consumers looking to eat away from home will choose to do so in the most cost-effective way, at least over the next few years. At the same time, these consumers are likely to choose restaurants that have banners they associate with quality. I’d argue that Restaurant Brands’s portfolio of companies is among the best in its sector.

Thus, for those who believe these trends will continue in this direction, this is a stock to consider.

Financials should improve

Using this logic, Restaurant Brands’s focus on returning to growth should bring about stellar returns if the company is able to indeed translate increased demand over time (and new store openings in high-growth markets around the world) into earnings.

I think this will be the case as the company continues to revitalize its brands and bring additional menu innovation forward. In the past few quarters, growth has been somewhat anemic for shareholders. However, as the company improves its operational efficiency and continues to raise its dividend, I think this company will become a top dividend stock investors look to for defensive equity exposure right now.

Can 2025 be Restaurant Brands’s year?

Restaurant Brands is certainly a company I think is worth a core portfolio position right now. While the market may not necessarily appreciate the company’s growth prospects (and there are reasons for this), I think there’s strong value in this company’s shares. Trading at 15 times earnings with a 3.8% dividend yield, there are few better places to allocate capital right now, in my view.

Fool contributor Chris MacDonald has no position in any of the stocks mentioned. The Motley Fool recommends Restaurant Brands International. The Motley Fool has a disclosure policy.

More on Investing

up arrow on wooden blocks
Dividend Stocks

1 Dynamic Dividend Stock Down 10% to Buy Now and Hold for Decades

This top TSX company has increased its dividend annually for decades.

Read more »

Confused person shrugging
Investing

Is Dollarama Stock a Good Buy?

Considering its resilient financial performance and strong long-term growth prospects, Dollarama remains an attractive buying opportunity despite its solid returns…

Read more »

a person watches stock market trades
Investing

Outlook for Couche-Tard Stock in 2026

Alimentation Couche-Tard (TSX:ATD) stock is a great bargain buy for the new year.

Read more »

dividend stocks bring in passive income so investors can sit back and relax
Retirement

Here’s How Much 35-Year-Old Canadians Need Now to Retire at 65

35-year-old Canadians can start building a foundation portfolio consisting of solid dividend stocks at reasonable prices to grow their nest…

Read more »

tsx today
Stock Market

TSX Today: What to Watch for in Stocks on Thursday, January 15

After inflation data and materials strength carried the TSX higher to a fresh record, today’s market tone could turn more…

Read more »

Rocket lift off through the clouds
Investing

2 Canadian Growth Stocks Set to Skyrocket in the Next 12 Months

These two top Canadian stocks not only have tonnes of growth potential, but they're also trading at well-undervalued levels right…

Read more »

The sun sets behind a power source
Energy Stocks

Canadian Utility Stocks Poised to Win Big in 2026

Add these two TSX Canadian utility stocks to your self-directed investment portfolio as you gear up for another year of…

Read more »

hand stacks coins
Investing

Key Canadian Dividend Stocks to Compound Wealth Over 2026

Agnico Eagle Mines (TSX:AEM) and another great dividend stock for long-term compounding.

Read more »