Why Quebecor Stock Looks Undervalued Today

Quebecor (TSX:QBR.B) might be getting undervalued, even as shares move higher.

Key Points
  • I view Quebecor (TSX:QBR.B) as a compelling defensive dividend‑and‑growth pick — trading cheaply (~13.6× trailing P/E, <11.5× forward)
  • I prefer it to bigger rivals because Freedom Mobile’s 5G+ buildout and national expansion could drive share gains, while its low beta (~0.52) should help smooth volatility.

Shares of Quebec-based telecom firm Quebecor (TSX: QBR.B) look to be a far better bet for defensive dividend investors looking for a way to not only score a nice, growing dividend payout, but a good amount of growth and capital gains as well. Undoubtedly, you don’t have to look far to find a Canadian telecom stock that’s been facing unprecedented challenges in this industry environment.

While not all “Big Three” telecom titans are destined to see their dividends be chopped down by double-digit percentage points, I still think I’d rather be in a business that’s firing on all cylinders and performing well, with room to run further than a name that continues to battle headwinds. Of course, there’s a discount for picking the laggard, but sometimes, the discount might not be worth the stress or potential for things to worsen. Just because the price of admission is low doesn’t mean that you can’t lose money.

And in some cases, there’s still big money to be lost should things not improve for the better, and the magnitude of capital losses is far greater than a swollen annual dividend yield. As you may know, chasing yield can be a risky proposition, and it’s not one that I suggest playing if you’re winding down for retirement. Either way, not all telecoms are tough holds right here. Quebecor is a share-taker that I think is just getting started, as its Freedom Mobile business looks to pick up more speed in the next five years.

data analyze research

Image source: Getty Images

Quebecor is a small player with big growth potential

In any case, I view Quebecor as an intriguing dividend pick for defensive investors, especially since it seems to have more of a growth edge versus its rivals. Undoubtedly, it’s a much smaller player in the space as it expands outside of the province of Quebec. But it’s not all too easy to take on the bigger players out there, especially in an industry that’s so fiercely competitive.

Either way, I’m a big fan of Quebecor’s managers and their strategy, not only to offer lower prices in its expansion at the national level, but to retain customers. Undoubtedly, it’s pricier to acquire new customers, so paying attention to customer retention, I think, is key to reducing churn, especially as rates across the board begin to come in on wireless services.

The thing I like most about Freedom Mobile has to be that its network is poised to expand (it’s investing in 5G+ to catch up with its rivals). As it scales up and looks to drive average revenue per user (ARPU) metrics by offering additional services as well (think internet services), I like the growth narrative and think it’s actually quite competitive, even in an industry dominated by giants. At the time of this writing, shares trade at a very modest 13.55 times trailing price to earnings (P/E).

Way too cheap despite recent gains

On a forward-looking basis, shares go for less than 11.5 times forward P/E, which I find to be quite low, especially given the potential to grab more market share in the Canadian wireless market. Add the 3.13% yield into the equation, and I’d not be afraid to be a net buyer, even as shares look to keep breaking out. They’re at fresh new highs today at north of $45 per share. But they deserve to be rallying higher. So, if you’re a dividend investor who seeks stability (low 0.52 beta), momentum (shares up over 43% so far this year), and yield, the name is a timely option this November. It’s my favourite telecom stock and for good reason.

Fool contributor Joey Frenette has no position in any of the stocks mentioned. The Motley Fool has no position in any of the stocks mentioned. The Motley Fool has a disclosure policy.

More on Investing

man shops at grocery store
Dividend Stocks

A High Dividend Yield Can Be a Warning Sign: Here’s Why

A high dividend yield can signal trouble. TELUS and Slate Grocery REIT show why investors should examine what supports their…

Read more »

ETFs can contain investments such as stocks
Energy Stocks

Dividend Stocks or Dividend ETFs: Which Is Better for Beginners?

Compare dividend stocks or dividend ETFs using CNQ and XEI, and see which approach offers beginners a simpler way to…

Read more »

Real estate investment concept
Dividend Stocks

Paying Off the Mortgage or Saving for Retirement First? A Guide for Your 40s and 50s

Find out how rates, renewals and tax rules shape your choice in your 40s and 50s, and where blue chip…

Read more »

Blocks conceptualizing Canada's Tax Free Savings Account
Dividend Stocks

How to Use a TFSA to Generate an Average of $500 in Monthly Tax-Free Income

Unlock the potential of a TFSA for tax-free savings. Discover strategies to generate income while minimizing taxes for the future.

Read more »

TFSA (Tax free savings account) acronym on wooden cubes on the background of stacks of coins
Dividend Stocks

$14,000 in a TFSA: 2 Stocks I’d Buy for Meaningful Monthly Cash Flow

Cardinal Energy (TSX:CJ) and another monthly income play that's fit for those seeking huge dividends and deeper value.

Read more »

atomic particle
Tech Stocks

This TSX Tech Stock Trades About $1,000 Below Its Consensus Target

Constellation's consensus target sits about $1,038 above its dated share price, while acquisition-driven growth determines whether the optimism is earned.

Read more »

senior man smiles next to a light-filled window
Dividend Stocks

This Stock Pays You a 4.7% Dividend Every Single Month

Sienna Senior Living's seemingly safe 4.7% monthly dividend yield, eligible dividend tax perks, and strong growth potential appear attractive today

Read more »

Piggy bank with word TFSA for tax-free savings accounts.
Dividend Stocks

Most Canadians Pick the Wrong Investing Account First: Don’t Be One of Them

Your first investing account matters far more than your first stock. Compare the TFSA, RRSP and FHSA for 2026 and…

Read more »