Why Quebecor Stock Looks Undervalued Today

Quebecor (TSX:QBR.B) might be getting undervalued, even as shares move higher.

| More on:
Key Points
  • I view Quebecor (TSX:QBR.B) as a compelling defensive dividend‑and‑growth pick — trading cheaply (~13.6× trailing P/E, <11.5× forward)
  • I prefer it to bigger rivals because Freedom Mobile’s 5G+ buildout and national expansion could drive share gains, while its low beta (~0.52) should help smooth volatility.

Shares of Quebec-based telecom firm Quebecor (TSX:QBR.B) look to be a far better bet for defensive dividend investors looking for a way to not only score a nice, growing dividend payout, but a good amount of growth and capital gains as well. Undoubtedly, you don’t have to look far to find a Canadian telecom stock that’s been facing unprecedented challenges in this industry environment.

While not all “Big Three” telecom titans are destined to see their dividends be chopped down by double-digit percentage points, I still think I’d rather be in a business that’s firing on all cylinders and performing well, with room to run further than a name that continues to battle headwinds. Of course, there’s a discount for picking the laggard, but sometimes, the discount might not be worth the stress or potential for things to worsen. Just because the price of admission is low doesn’t mean that you can’t lose money.

And in some cases, there’s still big money to be lost should things not improve for the better, and the magnitude of capital losses is far greater than a swollen annual dividend yield. As you may know, chasing yield can be a risky proposition, and it’s not one that I suggest playing if you’re winding down for retirement. Either way, not all telecoms are tough holds right here. Quebecor is a share-taker that I think is just getting started, as its Freedom Mobile business looks to pick up more speed in the next five years.

data analyze research

Image source: Getty Images

Quebecor is a small player with big growth potential

In any case, I view Quebecor as an intriguing dividend pick for defensive investors, especially since it seems to have more of a growth edge versus its rivals. Undoubtedly, it’s a much smaller player in the space as it expands outside of the province of Quebec. But it’s not all too easy to take on the bigger players out there, especially in an industry that’s so fiercely competitive.

Either way, I’m a big fan of Quebecor’s managers and their strategy, not only to offer lower prices in its expansion at the national level, but to retain customers. Undoubtedly, it’s pricier to acquire new customers, so paying attention to customer retention, I think, is key to reducing churn, especially as rates across the board begin to come in on wireless services.

The thing I like most about Freedom Mobile has to be that its network is poised to expand (it’s investing in 5G+ to catch up with its rivals). As it scales up and looks to drive average revenue per user (ARPU) metrics by offering additional services as well (think internet services), I like the growth narrative and think it’s actually quite competitive, even in an industry dominated by giants. At the time of this writing, shares trade at a very modest 13.55 times trailing price to earnings (P/E).

Way too cheap despite recent gains

On a forward-looking basis, shares go for less than 11.5 times forward P/E, which I find to be quite low, especially given the potential to grab more market share in the Canadian wireless market. Add the 3.13% yield into the equation, and I’d not be afraid to be a net buyer, even as shares look to keep breaking out. They’re at fresh new highs today at north of $45 per share. But they deserve to be rallying higher. So, if you’re a dividend investor who seeks stability (low 0.52 beta), momentum (shares up over 43% so far this year), and yield, the name is a timely option this November. It’s my favourite telecom stock and for good reason.

Fool contributor Joey Frenette has no position in any of the stocks mentioned. The Motley Fool has no position in any of the stocks mentioned. The Motley Fool has a disclosure policy.

More on Investing

top TSX stocks to buy
Dividend Stocks

2 TSX Dividend Stocks I’d Hold for the Next Decade

Two TSX dividend stocks stand out as buy-and-hold candidates for income-focused investors.

Read more »

Income and growth financial chart
Dividend Stocks

3 Top-Tier Canadian Stocks That Just Bumped Up Dividends Again

Add these three TSX dividend stocks to your portfolio if you seek stocks that increase payouts regularly.

Read more »

oil pumps at sunset
Energy Stocks

1 Canadian Energy Stock Quietly Positioning for a Big Year

A 6% yield and stronger U.S. production make this Canadian energy stock worth considering in 2026.

Read more »

Piggy bank with word TFSA for tax-free savings accounts.
Dividend Stocks

Use a TFSA to Earn $500 a Month With No Tax

Earning $500 a month tax-free through the TFSA is a realistic goal for many Canadians.

Read more »

dividends can compound over time
Dividend Stocks

1 Magnificent TSX Dividend Stock Down 25% to Buy and Hold for Decades

This TSX dividend giant could reward patient investors with decades of growth and income.

Read more »

Business success of growth metaverse finance and investment profit graph concept or development analysis progress chart on financial market achievement strategy background with increase hand diagram
Dividend Stocks

5 TSX Dividend Stocks to Hold for the Next Decade

Are you looking for dividend stocks that can last a decade or more to come? These are five top TSX…

Read more »

Man holds Canadian dollars in differing amounts
Dividend Stocks

5 Canadian Stocks I’d Buy If I Wanted Instant Income

These Canadian stocks have durable payout history and are supported by fundamentally strong businesses with resilient earnings.

Read more »

top TSX stocks to buy
Dividend Stocks

3 Canadian Stocks That Could Outperform if Growth Stays Soft

Soft growth can still reward investors, if you own businesses with durable demand, solid finances, and income while you wait.

Read more »