The Best TSX Dividend Stock to Buy in March

Quebecor (TSX:QBR.B) stock could be the best value play, even as shares soar to new highs in March.

Key Points
  • Quebecor has surged to new highs (+72% in a year), but the stock is still framed as reasonably valued for a dividend name at ~16.6x trailing P/E with a ~2.73% yield.
  • Its Freedom Mobile-driven wireless momentum is taking share as consumers hunt for value, with the upside tied to retaining customers, growing ARPU, and expanding 5G+ coverage for continued dividend growth and capital gains.

Some of the best dividend stocks worth scooping up this March also happen to be red-hot over the past year. Undoubtedly, it’s never fun to be a buyer of a stock when it’s sitting at or close to all-time highs. For a disciplined long-term value investor, missing out on a lengthy upside move might be enough to wait around for a pullback before getting in.

Not only does one have to pay a higher price of admission for a lower yield, but the risk of a more painful correction might make it less worth the while to “chase” a stock that’s more of a play for traders than a long-term investor who’s just looking to collect some bountiful and growing dividends.

Either way, this piece will check out one underrated dividend stock that’s still not that expensive, even after soaring to new heights in recent sessions. Enter shares of Quebecor (TSX: QBR.B), a $13.8 billion telecom firm that’s taking wireless market share quite quickly. While the firm isn’t exactly putting its rivals on notice, I think that it’s far better to be on the right side of disruption.

diversification is an important part of building a stable portfolio

Source: Getty Images

Quebecor’s momentum looks unstoppable

And with Quebecor’s wireless momentum (think the Freedom Mobile business) shining through, I think it might be time to start doing some buying on strength, especially as the industry looks to recover more broadly. If Quebecor can maintain its value proposition, I see more share-taking in wireless. And as industry dynamics recover, Quebecor may very well be the stock to own for dividends, dividend growth and capital gains.

In the past year, QBR.B shares have really delivered on the front of appreciation, soaring more than 72% in the past year alone, all while its telecom rivals have been scrambling and making big moves to bottom out and stage some sort of relief recovery. While there might be more value in some of the fallen telecom incumbents, I must say that I’m a bigger fan of Quebecor’s trajectory, especially given that the Canadian consumer isn’t going to shy away from value anytime soon.

So, while the headline inflation figure is tame, the fact remains that food inflation has gotten a tad out of hand. And until we see some cooling inflation in the basket of goods that matters most (think rent, food and necessities), Canadians are going to need to move a few things around in the budget to make things work.

Taking share and driving ARPUs is the name of the game

For many, that means switching from a pricey wireless carrier to a budget one. And that’s where Freedom Mobile could continue to be a major share-taker. In addition to attracting consumers with its lower costs, I find the real long-term opportunity lies in retaining customers and driving average revenues per user (ARPU). Add the continued wireless expansion (think 5G+) into the equation, and it feels like Quebecor is the best telecom play to stick with through all seasons.

With a nice 2.73% dividend yield, a 16.6 times trailing price-to-earnings multiple, and plenty of growth runway, Quebecor stands out as a momentum stock that may very well be worth chasing, even if it means feeling the full force of the next dip.

Fool contributor Joey Frenette has no position in any of the stocks mentioned. The Motley Fool has no position in any of the stocks mentioned. The Motley Fool has a disclosure policy.

More on Investing

happy woman throws cash
Dividend Stocks

The Ideal TFSA Stock: A 5.9% Yield-Paying Constant Cash

Enbridge’s predictable cash flows, substantial growth pipeline, and long history of dividend increases underpin its long-term investment appeal for TFSA…

Read more »

woman gazes forward out window to future
Dividend Stocks

Dividend Income in Retirement: What Could Go Wrong?

Dividend investing is a proven way to create income in retirement but you must know the risks you need to…

Read more »

The TFSA is a powerful savings vehicle for Canadians who are saving for retirement.
Dividend Stocks

A 5% Monthly Payer I’d Buy for My TFSA: About $100 a Month on $24,000

Canada’s largest residential landlord offers a high yield, reliable monthly income, and a tax-sheltered foundation for TFSA investors.

Read more »

Energy Stocks

Why Canadians Love Dividend Stocks (and What Beginners Should Know)

Canadian stocks like Enbridge are prime examples of the many benefits of dividend stocks, such as reliability and income.

Read more »

Two seniors walk in the forest
Dividend Stocks

Can Dividends Replace a Paycheque in Retirement?

Can dividends in retirement replace your paycheque? Explore how Scotiabank, RioCan REIT, and Fortis can help build a steady retirement…

Read more »

Sliced pumpkin pie
Dividend Stocks

The Fees That Quietly Eat Into a Small Investment

Many funds charge outrageous fees, but broad market index funds like the iShares S&P/TSX Capped Composite Index ETF (TSX:XIC) usually…

Read more »

Warning sign with the text "Trade war" in front of container ship
Stocks for Beginners

Trade Wars Are Reshaping Canada’s Export Map: This Railway Stock Could Benefit

CPKC could benefit as Canadian exporters seek new trade routes, but new destinations need to produce profitable freight.

Read more »

dividends grow over time
Dividend Stocks

The U.S. Dollar is Rising Again: Here’s What VFV Investors Should Know

VFV investors receive both U.S. equity returns and currency translation.

Read more »