Is the Canadian Consumer Running Out of Steam?

The risk that the consumer is running out of steam is very real. Invest accordingly.

| More on:
The Motley Fool

In the second quarter, Canadian debt levels increased 6.1% from the year-ago quarter. This is good news for the economy in the short term — it drives economic growth — but given that Canadians are already heavily indebted, it poses some longer-term problems.

Also, after a robust month of May for retail sales, the June numbers from Statistics Canada show a slowing in retail spending. Core retail sales, which exclude autos, decreased 0.8% versus the expected 0.1% decline. Total retail sales declined 0.6%.

Is this just the beginning of weak consumer spending, or is it just a blip?

Breaking down the numbers
The uptick in debt was largely driven by an 8.6% increase in auto loan balances and a 7.4% increase in outstanding mortgage credit. This comes as no surprise. We have seen that the housing market has had resilience, as buyers rushed to take advantage of low rates while they were still being offered. Since then, Bank of Montreal, TD, and Royal Bank have all increased the rates on their five-year mortgages to 3.89%.

And we’ve also seen Magna’s results this year come in better than expected. Second-quarter profit increased 19%, as European and North American sales were stronger than expected. But this has come at a cost, as household debt continues to rise, and debt-to-income currently stands at 160%, according TD.

Let’s look deeper at the retail sales number. While total retail sales declined 0.6%, core retail sales fell by a seasonally adjusted 0.8% in June, versus expectations of a 0.1% increase. Food and beverage stores sales were down 1.2%, building and material outlets sales were down 1.9%, and clothing stores sales were down 1.8%.

Stats Canada cited the flood in southern Alberta and the construction strike in Quebec for the weakness, but this does not appear to be the full story: Ontario sales declined 1.4% without any one-time negative events.

Year over year, retail sales increased 1.8%, which is a good showing, but the question I’m asking myself is whether this sequential decline in retail sales is the start of continued weakness in consumer spending.

Record debt levels
Let’s get back to those record debt levels. If Canadians are overextended, it poses a big risk to our financial health in the event that rates go up or the economy stumbles. We may be hoping that things can continue as they are, but we are leaving ourselves in a vulnerable position. The cost of debt is rising and that is concerning. It is no wonder that consumers seem to be pulling in the reins.

Retailers that are struggling
Against this backdrop, many retailers are struggling to find sales growth and profitability. And it seems like consumers may be redirecting their spending on what would be more “essential” expenditures. Let’s look at a few of the retailers being caught in the current:

  • Sears Canada (TSX: SCC) continues to struggle, and announced that it is cutting 245 jobs in order to streamline and cut costs. Same-store sales at Sears decreased 2.5% in the latest quarter.
  • Rona (TSX: RON) also continues to struggle, with declining same-store sales and continued losses in market share. As we have seen in the retail sales numbers, shoppers are not spending as much at home improvement retailers such as Rona.
  • At Reitmans (TSX: RET), same-store sales declined 3.5% in the latest quarter. Reitmans is a very well-run company that is facing headwinds from the macro environment. The stock currently has an 8% dividend yield.

Which retailers are doing better than the rest?
Not all retailers are struggling in this environment. Here are three that are bucking the trend:

  • Costco’s (NASDAQ: COST) same-store sales growth for the five weeks ended July 7, 2013 increased 6% in the U.S. and 8% in the International division (of which Canada is almost half). It will be interesting to see if Costco can maintain this momentum.
  • Canadian Tire (TSX: CTC) has also seen increases in sales. In the latest quarter, sales increased 2.1%, while same-store sales increased across all banners. Canadian Tire’s same-store sales increased 2%; same-store sales at its subsidiaries FGL Sports and Mark’s Work Warehouse increased 7.2% and 6.4%, respectively.
  • While Dollarama (TSX: DOL) is still seeing same-store sales increases, results have been below expectations. In the latest quarter, traffic declined 0.9% and same-store sales rose 3.7%.

Final thoughts
Given record debt levels and rising interest rates, it comes as no surprise that retail sales are showing weakness. The risk that the consumer is running out of steam is very real — and it’s a good idea to base your investment decisions with that risk in mind.

Looking for more stock ideas? We’ve got three more profiled for you in our special FREE report, “3 U.S. Stocks Every Canadian Should Own.” Simply click here now and we’ll send you this report at no charge.

The Motley Fool’s purpose is to help the world invest, better. Click here now for your free subscription to Take Stock, The Motley Fool Canada’s free investing newsletter. Packed with stock ideas and investing advice, it is essential reading for anyone looking to build and grow their wealth in the years ahead.

Follow us on Twitter and Facebook for the latest in Foolish investing.

Karen Thomas does not own shares of any companies mentioned. The Motley Fool owns shares of Costco Wholesale.

More on Investing

stocks climbing green bull market
Bank Stocks

TD Bank Stock is Up a Remarkable 68% in 1 Year: Is it a Buy?

TD Bank (TSX:TD) stock is hot, but it could get even hotter next year as tailwinds persist.

Read more »

space ship model takes off
Investing

2 Superior TSX Stocks Could Triple in 5 Years

These two Canadian growth stocks look poised to rocket higher in the years to come, if they progress as expected.

Read more »

doctor uses telehealth
Tech Stocks

Ready for Healthcare AI? Put WELL Health Technologies Plus 2 More on Your Watchlist

Three Canadian companies are sound investment options as AI adoption in the healthcare sector accelerates.

Read more »

cautious investors might like investing in stable dividend stocks
Stocks for Beginners

Is Lululemon Stock a Buy After the CEO Exit?

After Lululemon’s CEO exit, is it a buy on the reset, or is Aritzia the smarter growth bet?

Read more »

Silver coins fall into a piggy bank.
Dividend Stocks

Best Dividend Stocks Canadian Investors Can Buy Now

The market pullback did not come on as strongly as the uptick afterwards. Still, here are two TSX dividend stocks…

Read more »

dividend stocks are a good way to earn passive income
Dividend Stocks

Got $7,000 for 2026? Here’s How to Turn it Into More

Do you want a simple way to turn $7,000 into much more? Use your TFSA to compound globally and let…

Read more »

TFSA (Tax free savings account) acronym on wooden cubes on the background of stacks of coins
Dividend Stocks

Retirees: 2 High-Yield Dividend Stocks for Strong TFSA Passive Income

Telus is currently yielding almost 10%, yet the telecom giant is looking forward to growth opportunities and increasing cash flows.

Read more »

diversification and asset allocation are crucial investing concepts
Dividend Stocks

2 Magnificent TSX Dividend Stocks Down 19% to Buy and Hold Forever

These two undervalued TSX dividend stocks trading below recent highs could offer steady returns for years to come.

Read more »