One of the keys to becoming a great investor is to somehow gain an edge. And one way to gain an edge is by accumulating information that others don’t have. Yesterday I was introduced to a website that provides some potentially highly valuable information.
You see, we investors spend a lot of time reading through annual reports and crawling through reams of data. But what can’t truly be gleaned from these traditional information sources is what it really “feels” like to be a part of the company you’re researching. And since we Fools equate the purchase of company’s stock to purchasing the entire company, knowing what that company “feels” like is very valuable.
The website is www.glassdoor.ca and its primary function is employment related. However, part of its offering is to provide company reviews by current and former employees. Granted, I’m sure there are many cases of current or former disgruntled employees that use it as a sounding board for their frustrations thus clouding the picture. However, without directly interviewing individuals, this is the closest resource I’ve come across that helps us “feel” what a company is really like.
As an example of how we can use this tool, let’s take two comparables in the gold space. Barrick Gold (TSX:ABX, NYSE:ABX) and Goldcorp (TSX:G, NYSE:GG). Based on the following comments, which company would you rather own?
Employee Review #1
Pros – International Exposure, ability to create projects, no lack of funding
Cons – very political, passive aggressive, slow decision making, too many directors and manager and not very many workers.
Advice to Senior Management – eliminate 50% of the senior level positions
Employee Review #2
Pros – This company has the greatest people working for them. The staff is very knowledgeable and love their jobs. They have great beneifts and provide a standard 3 weeks of vacation for all staff.
Cons – Salary could be higher and earning 4 weeks of vacation could come sooner.
Advice to Senior Management – Keep up the good work, don’t become a RIM or Microsoft…. keep working hard to be the best!
I must point out that this is for illustrative purposes only, but clearly, Employee Review #2 has a much better “feel” than Employee Review #1. And for those keeping score, the more favourable review belonged to Goldcorp.
The Foolish Bottom Line
Like all variables in the world of investing, this is not a tool that should be used in isolation. But if you’re sitting on the fence after going down the traditional channels of investment analysis, to have a “feel” for a company can certainly be enough to tip you one way or the other.
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Fool contributor Iain Butler owns shares of both Barrick Gold and Goldcorp. The Motley Fool doesn’t own shares in any companies mentioned.
This article represents the opinion of the writer, who may disagree with the “official” recommendation position of a Motley Fool premium service or advisor. We’re Motley! Questioning an investing thesis — even one of our own — helps us all think critically about investing and make decisions that help us become smarter, happier, and richer, so we sometimes publish articles that may not be in line with recommendations, rankings or other content.