Why Cott Corporation Shares Plunged Today

Is this meaningful? Or just another movement?

The Motley Fool

Although we don’t believe in timing the market or panicking over market movements, we do like to keep an eye on big changes — just in case they’re material to our investing thesis.

What: Shares of soft-drink specialist Cott Corporation (TSX: BCB) sank 11% today after its quarterly results disappointed Bay Street.

So what: The stock has been sluggish in recent months on concerns over softness in the carbonated soft drink market, and today’s Q1 results — adjusted net loss of $2.5 million a revenue decline of 6% — only reinforce those worries. In fact, total volume for the quarter declined 5% in actual cases and 8% in 8oz equivalent cases, while its gross margin declined 60 basis points, suggesting that Cott’s competitive position is rapidly weakening as well.

Now what: Management remains optimistic about its prospects going forward. “While the quarter was challenging as expected, we continued to focus on cash generation and contract manufacturing growth, both of which performed well during the quarter,” said CEO Jerry Fowden. “Having now achieved our debt reduction targets, we plan to accelerate the diversification of our business via acquisitions in both beverage and beverage adjacencies, as well as increase our return of funds to shareholders over the next 12 months.”

When you couple Cott’s still-shaky financial position with its questionable competitive moat, I’d wait for an even wider margin of safety before buying into that bullishness.

Fool contributor Brian Pacampara owns no position in any of the companies mentioned.

More on Investing

Piggy bank wrapped in Christmas string lights
Dividend Stocks

The $7,000 TFSA Move Most Canadians Leave Until December

An earlier TFSA contribution can simplify your plan, even when the immediate tax saving is smaller than you expect.

Read more »

diversification is an important part of building a stable portfolio
Dividend Stocks

Diversification 101: How Beginners Can Protect Against Market Shocks

Stocks like TD Bank and Fortis provide an anchor to a well-diversified portfolio for resilient long-term performance.

Read more »

man makes the timeout gesture with his hands
Dividend Stocks

Why Dividend Cuts Happen and How to Spot the Warning Signs

Learn why dividend cuts happen and how to spot warning signs, using BCE and TELUS to examine cash flow, debt,…

Read more »

Investor reading the newspaper
Top TSX Stocks

How to Stay Invested When the Headlines Look Bad

Selling stocks in a panic turns paper losses permanent. Discover how holding Aritzia stock through terrifying headlines delivered over 1,100%…

Read more »

woman stares at chocolate layer cake
Dividend Stocks

Just Turned 50 With Little Saved? Here’s Where to Start

This investing strategy can reduce risk while still delivering decent yield.

Read more »

The letters AI glowing on a circuit board processor.
Tech Stocks

Nvidia Just Hit $5.8 Trillion: The Canadian Stock Riding the Same AI Wave

Celestica’s AI exposure is supported by operating results, while cash investment and valuation make the buying decision more demanding.

Read more »

Canada day banner background design of flag
Investing

S&P 500 Hits a New High While the TSX Lingers Below Its August Peak: How Much Is Home Bias Costing Your Portfolio?

The S&P 500 just hit a record while the TSX sits 3.5% below its August peak. Here’s what home bias…

Read more »

Woman checking her computer and holding coffee cup
Investing

Aritzia Stock Leaps 20% in a Day After Profit Tripled: Are Shares Still a Buy?

Aritzia’s upbeat outlook, strength in its e-commerce business, and boutique expansion indicate strong growth ahead.

Read more »