The Smart Money Is Buying Just Energy Group Inc.: Should You Buy, Too?

Billionaires Jim Pattison and Ron Joyce own 29% of Just Energy Group Inc. (TSX:JE)(NYSE:JE). What exactly do these two super investors see in this controversial name?

It can be tough for many investors to choose stocks to invest in.

There are seemingly a million choices out there. For those of us without the analytical skills of a hedge fund manager, sifting through the potential investment opportunities can be daunting. Should an investor focus on value stocks, growth stocks, or a combination of the two? Should valuation matter, or is it the quality of the company? And are dividends really as important as the experts say?

As a response to this overload, many investors choose not to bother analyzing their own investments. Instead, they find a super investor who has great results and simply copy the guru’s picks.

While there are certain downfalls to this strategy–an investor should always know what they own–I see no reason why borrowing ideas from billionaires is something that should be discouraged. At the very minimum, it can be a good idea generator. If one (or more) billionaires have invested in something, they might be on to something.

Just Energy Group Inc. (TSX:JE)(NYSE:JE) has not only one billionaire as a major investor, but two. Is that enough reason to buy this controversial company?

The smart money

Jim Pattison is ranked among Canada’s richest men with a fortune that’s estimated at US$6.6 billion. His privately held company is stuffed with business that are easy to understand like grocery stores, car dealerships, and advertising.

Among Pattison’s holdings are more than 25 million Just Energy shares, a stake worth nearly $200 million.

Billionaire Ron Joyce might not be as well known as Pattison, but he’s an investing behemoth in his own right. Joyce, who made his fortune growing Tim Hortons into the fast-food monster of today, owns 18.7 million Just Energy shares. Joyce’s stake is worth just shy of $150 million at today’s price.

The two billionaires own a combined 29% of the company, and both have representatives on the board.

Should you buy?

Like I mentioned earlier, investors shouldn’t blindly follow billionaires into a stock unless they do their own research first.

There’s just one big issue with Just Energy.

The company buys electricity (and in some jurisdictions, natural gas) from suppliers to resell to consumers. It does so in a variety of ways, including setting up booths at various locales and using door-to-door sales. The latter method already alienates some potential customers.

Because its door-to-door sales reps are compensated using commission, some of them use unsavoury tactics in order to try to get a sale. Some outright lie, while others simply stretch the truth a little. Thousands of consumers have complained about these mistruths. Websites dedicated to consumer issues are filled with complaints about the company.

But perhaps those arguments are overdone. Firstly, certain customers might have expectations that are simply too high. Many complaints are just sour grapes from customers who locked into fixed electricity rates at the wrong time. And finally, people love to complain about the cost of their utilities–myself included.

More than half of Just Energy’s customers are businesses for one very important reason: a business that uses a lot of electricity has one objective–cost certainty. Just Energy allows businesses to accomplish just that.

Valuation and dividend

Just Energy doesn’t have a great dividend history.

In the last five years alone, the company has cut its dividend twice. It started out paying $0.1033 per share each month in 2011, shortly after it converted from an income trust. It cut the payout to $0.07 per month in 2013, and then slashed it again a year later to $0.125 per quarter. In all, that’s a cut of more than 60%.

The good news is the new dividend appears to be safe. The company generated approximately $112 million in free cash flow over the last nine months, while paying out just $56 million in dividends. That’s a nice payout ratio for a company that has a 6.4% yield.

It’s also cheap on an earnings basis. Over the last 12 months, the company has generated $148 million in free cash flow, giving it a price-to-free cash flow ratio of just 7.8, one of the lowest on the TSX.

Just Energy has ample free cash flow, a healthy dividend, and trades at a cheap valuation. Perhaps it’s time investors follow Pattison and Joyce into this misunderstood name.

Fool contributor Nelson Smith has no position in any stocks mentioned.

More on Dividend Stocks

Person holding a smartphone with a stock chart on screen
Dividend Stocks

Is Enbridge Stock or Telus the Better Buy for Canadians?

Explore the current dividend landscape with Telus and Enbridge. Assess the risks and rewards of accumulating these stocks.

Read more »

Piggy bank on a flying rocket
Dividend Stocks

Top Canadian Stocks to Buy for Long-Term Wealth

Building long-term wealth does not require constant trading, and these two top Canadian stocks highlight how growth and stability can…

Read more »

man looks worried about something on his phone
Dividend Stocks

BCE Inc: Buy, Sell or Hold in 2026

BCE Inc (TSX:BCE) has a lot to prove before investors will be comfortable owning it.

Read more »

rising arrow with flames
Dividend Stocks

This Dividend Stock Is Set to Beat the TSX Again and Again

Here's why this defensive growth stock with a dividend yield sitting above 5% is one of the best long-term investments…

Read more »

ETF is short for exchange traded fund, a popular investment choice for Canadians
Dividend Stocks

Why I’m Buying This ETF Like There’s No Tomorrow, and Never Selling

Here's why this income-generating ETF is perfect, not just for the environment in 2026, but as a long-term holding.

Read more »

voice-recognition-talking-to-a-smartphone
Dividend Stocks

Where Will Telus Stock Be in 5 Years?

Is the worst over for Telus? See how the new recovery roadmap could shape the next five years of Telus’s…

Read more »

RRSP Canadian Registered Retirement Savings Plan concept
Dividend Stocks

RRSP: 2 TSX Stocks With Decades of Dividend Growth

Granite Real Estate Investment Trust (TSX:GRT.UN) and Intact Financial (TSX:IFC) have decades-long histories of dividend growth.

Read more »

Canadian Dollars bills
Dividend Stocks

Top Canadian Stocks to Buy With $10,000 in 2026

These two large-cap Canadian stocks can help deliver outsized returns to shareholders over the next 12 months.

Read more »