Could This Underrated Canadian Gem Be the Next Hasbro, Inc.?

Here’s why Spin Master Corp. (TSX:TOY) could become as big as Hasbro Inc. (NYSE:HAS) over the next few years.

| More on:
The Motley Fool

There are many small-cap Canadian gems buried in the TSX that investors may be overlooking. You never know what you could find with a bit of digging; there are a tonne of promising Canadian small-cap stocks that could offer a chance at realizing huge returns over the long term. It’s not easy to find the “next big thing.” Such opportunities only come around a few times in an investor’s lifetime, but when it does arrive, it’s important to act once the opportunity presents itself.

Spin Master Corp. (TSX:TOY) is a Canadian play and entertainment company that has made a huge splash in the children’s entertainment space over the last few years; it has Toy of the Year awards across several categories. The business is firing on all cylinders, but like many small-cap stocks, a lot of investors are unaware of the company and its explosive growth potential.

At the time of writing, Spin Master has a market cap just north of $4 billion. You’ve probably never heard of the company, but if you have kids, or if you remember the toys from your childhood, then you’ve probably played with some of the great toys in Spin Master’s vast portfolio. The company owns the Etch-a-Sketch, Hatchimals, PAW Patrol, Air Hogs, and many of today’s hottest toys.

Although Spin Master is a small Canadian company, it has a global presence. And given how innovative and fun the company’s toys are, I believe there’s an explosive amount of growth that some investors may not be able to fathom.

The management team has a great vision, and the innovative toys coming out of its pipeline are really something to write home about. Hatchimals, one of Spin Master’s most successful toys, saw such a huge demand that the management team was left scrambling last holiday season when the toy sold out faster than expected.

I believe the company could potentially be the next Hasbro, Inc. (NYSE:HAS). Like Hasbro, Spin Master is very good at creating new toys through its R&D as well as bolstering its portfolio of brands by acquiring smaller toy companies across various different segments.

You may be familiar with Family Game Night on Discovery Family, a TV show spawned by one of Hasbro’s brands. Spin Master has also made the move to TV with its PAW Patrol brand, which is currently in its fourth season.

Marketing can be tough in the toy industry, especially with many families cutting cable. TV programs are one of the best ways to get kids interested in brands, so the management team has also decided to air the show on streaming services such as Netflix, Inc.

Spin Master is quickly becoming a bigger competitor in the global children’s entertainment market, and I believe Spin Master’s pipeline of innovative products will continue to drive the stock higher over the long run.

Stay smart. Stay hungry. Stay Foolish.

Fool contributor Joey Frenette owns shares of Spin Master Corp. David Gardner owns shares of Netflix. Tom Gardner owns shares of Netflix. The Motley Fool owns shares of Netflix.

More on Investing

dividend stocks are a good way to earn passive income
Dividend Stocks

Invest $15,000 in This Dividend Stock for $1,078 in Passive Income

Do you want your first $15,000 to start paying you now? Freehold Royalties’s asset‑light model aims to deliver steady monthly…

Read more »

senior couple looks at investing statements
Dividend Stocks

How Married Canadians Can Earn Nearly $10,000 Per Year in Tax-Free Passive Income

Here is how a Canadian couple could earn an extra ~$10,000 of tax-free dividend passive income by combining their TFSA…

Read more »

senior man smiles next to a light-filled window
Retirement

Here’s the Average TFSA Balance at Age 50 in Canada

The average TFSA balance for Canadians around age 50 tends to be far lower than most people expect.

Read more »

Blocks conceptualizing Canada's Tax Free Savings Account
Investing

The Best $21,000 TFSA Approach for Canadian Investors

Just three low-cost index ETFs can provide global stock exposure in a TFSA.

Read more »

tsx today
Stock Market

TSX Today: What to Watch for in Stocks on Monday, December 29

The TSX cooled slightly from record highs amid light holiday trading, with today’s session expected to be shaped by mixed…

Read more »

Investing

These Canadian Stocks Are Some of the Best Value in the World Right Now

Those looking for unmatched value in this current macro environment may want to check out these Canadian stocks trading at…

Read more »

a sign flashes global stock data
Dividend Stocks

3 TSX Stocks to Prepare for a Potential Bear Market

These top defensive Canadian stocks could be the best ways for investors to play a significant bear market in 2026.…

Read more »

chatting concept
Bank Stocks

3 Reasons to Buy TD Bank Stock Like There’s No Tomorrow

TD Bank stock has surged over the last year to trade at an all-time high, but here’s a closer look…

Read more »