Could This Underrated Canadian Gem Be the Next Hasbro, Inc.?

Here’s why Spin Master Corp. (TSX:TOY) could become as big as Hasbro Inc. (NYSE:HAS) over the next few years.

| More on:
The Motley Fool

There are many small-cap Canadian gems buried in the TSX that investors may be overlooking. You never know what you could find with a bit of digging; there are a tonne of promising Canadian small-cap stocks that could offer a chance at realizing huge returns over the long term. It’s not easy to find the “next big thing.” Such opportunities only come around a few times in an investor’s lifetime, but when it does arrive, it’s important to act once the opportunity presents itself.

Spin Master Corp. (TSX:TOY) is a Canadian play and entertainment company that has made a huge splash in the children’s entertainment space over the last few years; it has Toy of the Year awards across several categories. The business is firing on all cylinders, but like many small-cap stocks, a lot of investors are unaware of the company and its explosive growth potential.

At the time of writing, Spin Master has a market cap just north of $4 billion. You’ve probably never heard of the company, but if you have kids, or if you remember the toys from your childhood, then you’ve probably played with some of the great toys in Spin Master’s vast portfolio. The company owns the Etch-a-Sketch, Hatchimals, PAW Patrol, Air Hogs, and many of today’s hottest toys.

Although Spin Master is a small Canadian company, it has a global presence. And given how innovative and fun the company’s toys are, I believe there’s an explosive amount of growth that some investors may not be able to fathom.

The management team has a great vision, and the innovative toys coming out of its pipeline are really something to write home about. Hatchimals, one of Spin Master’s most successful toys, saw such a huge demand that the management team was left scrambling last holiday season when the toy sold out faster than expected.

I believe the company could potentially be the next Hasbro, Inc. (NYSE:HAS). Like Hasbro, Spin Master is very good at creating new toys through its R&D as well as bolstering its portfolio of brands by acquiring smaller toy companies across various different segments.

You may be familiar with Family Game Night on Discovery Family, a TV show spawned by one of Hasbro’s brands. Spin Master has also made the move to TV with its PAW Patrol brand, which is currently in its fourth season.

Marketing can be tough in the toy industry, especially with many families cutting cable. TV programs are one of the best ways to get kids interested in brands, so the management team has also decided to air the show on streaming services such as Netflix, Inc.

Spin Master is quickly becoming a bigger competitor in the global children’s entertainment market, and I believe Spin Master’s pipeline of innovative products will continue to drive the stock higher over the long run.

Stay smart. Stay hungry. Stay Foolish.

Fool contributor Joey Frenette owns shares of Spin Master Corp. David Gardner owns shares of Netflix. Tom Gardner owns shares of Netflix. The Motley Fool owns shares of Netflix.

More on Investing

dividends can compound over time
Dividend Stocks

2 Dividend Stocks to Lock In Now for Decades of Passive Income

These two Canadian dividend stocks are both defensive and generate tons of cash flow, making them ideal for passive-income seekers.

Read more »

man looks surprised at investment growth
Dividend Stocks

If I Could Only Buy and Hold a Single Stock, This Would Be it

Brookfield (TSX:BN) is a very high-quality stock.

Read more »

ETF is short for exchange traded fund, a popular investment choice for Canadians
Dividend Stocks

The ETFs That Canadians Are Sleeping On (But Shouldn’t Be) Right Now

These three high-quality Canadian ETFs are perfect for investors in 2026, especially with increasing uncertainty and volatility in markets.

Read more »

A worker drinks out of a mug in an office.
Investing

3 Undervalued Canadian Stocks to Buy Immediately

Snatch up high-quality, underperforming, and undervalued Canadian stocks, such as BCE, to generate real long-term wealth.

Read more »

boy in bowtie and glasses gives positive thumbs up
Dividend Stocks

My Top Pick for Immediate Income? This 7.6% Dividend Stock

Slate Grocery REIT is an impressive high-yield option for investors seeking reliable income from defensive retail.

Read more »

TFSA (Tax-Free Savings Account) on wooden blocks and Canadian one hundred dollar bills.
Dividend Stocks

CRA: How to Use Your TFSA Contribution Limit in 2026

After understanding the CRA thresholds, the next step is to learn the core strategies in using your TFSA contribution limit…

Read more »

diversification and asset allocation are crucial investing concepts
Dividend Stocks

9.3% Dividend Yield: Buy This Top-Notch Dividend Stock in Bulk

This dividend stock trades at a discount of about 15% and offers a 9.3% dividend yield for now.

Read more »

stock chart
Investing

All-Weather TSX Stocks for Every Market Climate

Given their resilient business model and attractive growth prospects, these two all-weather TSX stocks would be excellent additions to your…

Read more »