Canada’s Best Brands Outperform the TSX in 2017

An excellent stocking stuffer this holiday season is to buy yourself a portfolio consisting of 18 of Canada’s best brands, including WestJet Airlines Ltd. (TSX:WJA). They’re likely to outperform TSX in 2018.

This time last year, I’d suggested that investors consider an equal-weighted portfolio of 18 stocks that’s considered by Canadian Business to be full of some of Canada’s best brands.

Heading into the holiday season, anyone who’d followed my advice is going to be feeling pretty good about 2017 with gains more than double the TSX Composite Index.

That’s not too bad for an off-the-rack portfolio solution. I wonder if it can beat the TSX for a second straight year? We’re about to find out in 2018.

In the meantime, let me run through some of the highlights of this past year from Canada’s best brands.

Canada’s best brands: 2017 YTD performance through Dec. 14



Total Return



Total Return

Bank of Nova Scotia



BRP Inc.



Quebecor, Inc. (TSX:QBR.B)


Jean Coutu Group PJC Inc.


Cineplex Inc.



Toronto-Dominion Bank



Great-West Lifeco Inc. (TSX:GWO)


Saputo Inc.



Lowe’s Companies, Inc. (NYSE:LOW)


IMAX Corporation (NYSE:IMAX)


Metro, Inc.



Loblaw Companies Limited



Telus Corporation (TSX:T)(NYSE:TU)


Canadian Tire Corporation Limited (TSX:CTC.A)


Bank of Montreal (TSX:BMO)(NYSE:BMO)


Restaurant Brands International Inc. (TSX:QSR)(NYSE:QSR)


Empire Company Limited



WestJet Airlines Ltd. (TSX:WJA)



Up and down both columns, there are some outstanding YTD returns.

With an average YTD return of 15.1%, Canada’s best brands’ performance couldn’t quite keep up with the S&P 500 Total Return Index in 2017, underperforming the American benchmark by 570 basis points, but handily beating the S&P/TSX Composite Total Return Index by 750 basis points.

Three highlights

By sheer numbers, BRP is the biggest standout in 2017. It benefited from a robust all-terrain vehicle market this past year, something I alluded to in November. This time last year, I’d suggested that investors forget Bombardier, Inc. (TSX:BBD.B) and buy BRP’s stock instead.

While Bombardier is up 42.1% YTD thanks to Airbus buying a majority of the CSeries program, BRP is up almost double that on strong sales — sales I expect to continue into 2018 and beyond. The founders of Bombardier, who also built BRP, had a very prosperous 2017.

The second highlight stock of this past year from the group of 18 has to be Empire Company, not just because it’s gained 54.2% on the year, but because it’s taken some big steps to rebuild its business across the country.

Recently, it announced that it would convert up to 25% of its western Canada Sobeys and Safeway stores to FreshCo — Sobeys’s discount banner. Also, it’s laying off 800 office staff opting to get rid of its regional structure for a more streamlined, national operation.

Both moves seem like good ideas, so it’s possible Empire stock will have another good year in 2018.

The third and final highlight from the group of 18 has got to be Restaurant Brands International, the parent of Tim Hortons, Burger King, and Popeye’s. Up almost 24% on the year, despite being embroiled in a full-on war with its franchisees — something that Fool contributor Joey Frenette believes is nothing more than a bump in the road.

I’m less inclined to think a fight with more than half of Tim Hortons franchisees is no big deal, but you have to give the company credit for pressing ahead with its business plan, despite the legal issues hanging over its head.

If it can reach an amicable settlement with the dissident franchisees, investors should expect more double-digit gains in 2018.

Takeaway from Canada’s best brands

While there aren’t any energy names on the list, you’ve got three banks to get your financial fill, some select retailers in Canadian Tire and Lowe’s, a cinema business in Cineplex that looks to rebound from a rough year, and some other interesting investments to ride into 2018.

As portfolios go, this one’s a keeper.

This article represents the opinion of the writer, who may disagree with the “official” recommendation position of a Motley Fool premium service or advisor. We’re Motley! Questioning an investing thesis — even one of our own — helps us all think critically about investing and make decisions that help us become smarter, happier, and richer, so we sometimes publish articles that may not be in line with recommendations, rankings or other content.

Fool contributor Will Ashworth has no position in any stocks mentioned. David Gardner owns shares of Lowe's. The Motley Fool owns shares of IMAX and RESTAURANT BRANDS INTERNATIONAL INC.

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