Are Manulife Financial Corp. and Rogers Communications Inc. Cheap Enough to Buy Now?

Manulife Financial Corp. (TSX:MFC)(NYSE:MFC) and Rogers Communications Inc. (TSX:RCI.B)(NYSE:RCI) have dropped +10% off their highs, but there are still better picks.

If you have been watching Manulife Financial Corp. (TSX:MFC)(NYSE:MFC) and Rogers Communications Inc. (TSX:RCI.B)(NYSE:RCI), then you may be thinking that now is the time to pick up shares in either of these strong businesses. Let’s look into that argument!

Manulife has fallen fairly steeply, down over 10% from its 52-week high, while insurance competitor Sun Life Financial Inc. (TSX:SLF)(NYSE:SLF) has actually soared. Momentum is riding high for Sun Life, as the share price is above its 52-week high and will make a new all-time high if it pokes above $55.81 per share. Will Manulife catch up?

Rogers’s tailspin is likely over after a dismal recent quarter, down 16% from its 52-week high. The stock has been trading sideways for a few weeks and appears to be building support. The company has been stockpiling cash in the last two quarters — over $1 billion in net operating cash flow. Rogers is poised to make a bold move in 2018, such as grabbing more of the mobile data airways for specific frequency bands at the next Canadian government spectrum auction.

Consider these alternatives

Canadian Imperial Bank of Commerce (TSX:CM)(NYSE:CM) is historically one of the cheaper big banks in Canada — cheaper meaning that its forward price-to-earnings ratio (fwd P/E), is often lower than other banks. CIBC is fairly valued right now, and you can read up on this dividend payer from another Fool writer.

Royal Bank of Canada (TSX:RY)(NYSE:RY) is also fairly attractive at current levels. This is a company that has consistently grown earnings. On average, Royal Bank increases earnings per share (EPS) by $0.67 per year (or US$0.52/year). My forecast model predicts Royal Bank will be between $109 and $112 in the next 12 months. Add the 3.68% dividend, and you could get a viable double-digit return on your Royal Bank investment.

CIBC and Royal Bank were at the top of this list of six great stocks to own for any portfolio based on five equally weighted criteria. This strategy was meant to reward dividend yield, historical earnings strength, current momentum, and forward earnings.

Rank Symbol Dividend (%) 10-year earnings growth? % above 52 low % below 52 high Fwd P/E
1st CM 4.42 yes 11.8 5.5 9.5
2nd RY 3.68 yes 11.1 5.3 11.5
3rd MFC 3.61 no 7.3 10.4 25
3rd RCI.B 3.27 no 4.47 15.6 14
3rd TD 3.52 yes 21.4 -1.8 11.5
6th SLF 3.30 yes 26.3 -2 11

Sources: Yahoo Finance, Morningstar.com

Manulife and Rogers were ranked third in a three-way tie with Toronto-Dominion Bank (TSX:TD)(NYSE:TD). The share price for TD has run up dramatically, more so than the other banks, up 21.4% from a 52-week low, but — as is the case with Royal Bank and CIBC — you will get rich slowly with a TD investment. Also, like CIBC, Royal Bank, and Sun Life, TD has had consistent positive earnings growth over the last decade.

Take-home message

Manulife and Rogers are attractive stocks but not huge bargains compared to sensible alternatives. Manulife has the least appealing fwd P/E on this list. Manulife is still a strong investment option due to the strong dividend history and diligence in reducing debt, but I do not believe it will beat the market in 2018. After filling up on CIBC and Royal Bank right now, I’d pick Rogers as a third investment option.

Fool contributor Brad Macintosh owns shares of CANADIAN IMPERIAL BANK OF COMMERCE, SUN LIFE FINANCIAL INC., and TORONTO-DOMINION BANK.

More on Dividend Stocks

Pile of Canadian dollar bills in various denominations
Dividend Stocks

1 Way to Use a TFSA to Earn $250 Monthly Income

You can generate $250 worth of monthly tax-free TFSA income with ETFs like BMO Canadian Dividend ETF (TSX:ZDV).

Read more »

Colored pins on calendar showing a month
Dividend Stocks

This TSX Dividend Stock Pays Cash Every Single Month

If you’re looking for a top TSX dividend stock to buy now that happens to pay its dividend every single…

Read more »

the word REIT is an acronym for real estate investment trust
Dividend Stocks

High Yield, Low Stress: 3 Income Stocks Ideal for Retirees

These high yield income stocks have solid fundamentals, steady cash flows, strong balance sheets, and sustainable payout ratios.

Read more »

Canadian Red maple leaves seamless wallpaper pattern
Dividend Stocks

CRA Just Released New 2026 Tax Brackets

New 2026 CRA tax brackets can cut “bracket creep” so plan around them to ensure more compounding, and consider Manulife…

Read more »

Silver coins fall into a piggy bank.
Dividend Stocks

TFSA Investors: Here’s the CRA’s Contribution Limit for 2026

New TFSA room is coming—here’s how a $7,000 2026 contribution and a simple ETF like XQQ can supercharge tax‑free growth.

Read more »

Business success of growth metaverse finance and investment profit graph concept or development analysis progress chart on financial market achievement strategy background with increase hand diagram
Dividend Stocks

On a Scale of 1 to 10, These Dividend Stocks Are Underrated

Restaurant Brands International (TSX:QSR) and another cheap dividend stock to buy.

Read more »

monthly calendar with clock
Dividend Stocks

How to Use Your TFSA to Earn $700 per Month in Tax-Free Income

Turn your TFSA into a steady, tax‑free monthly paycheque, Here’s a simple plan and why APR.UN fits the bill.

Read more »

The sun sets behind a power source
Dividend Stocks

1 Safer Dividend Stock I’d Stash Away in a TFSA

Fortis (TSX:FTS) stock could stand tall in 2026 as volatility looks to hit hard.

Read more »