Shopify Inc. Takes a Left Hook to the Gut Amid Facebook Inc.’s Fall

Andrew Left is back with a new report targeting Shopify Inc. (TSX:SHOP)(NYSE:SHOP) and its relationship with Facebook Inc. (NASDAQ:FB). Here’s what investors need to know today.

After months of inactivity, infamous short seller Andrew Left has returned with a new short report on Shopify Inc. (TSX: SHOP)(NYSE:SHOP) after the stock surged as high as ~52% YTD. Left is still short the stock. While it’s clear his position is starting to feel tremendous pain, it doesn’t sound like he’s ready to be squeezed out anytime soon.

It’s been remarkable how Shopify has been able to soar and leave Andrew Left’s concerns behind over the past few months; however, I’ve warned investors on numerous occasions that Andrew Left would likely be back with more dirt on the company, and this indeed is what has happened. Shares of Shopify shed 3.64% on a day where the broader market rallied after the S&P 500 bounced back from lows not seen since the February correction.

Left is an opportunistic short seller. He’ll prepare a short report and wait until investor fear is at a high point before “attacking” the stock. With Facebook Inc. (NASDAQ:FB) shares tanking over 17% from all-time highs following the Cambridge Analytica fiasco, tech investors are becoming increasingly concerned over the heavily data-driven business models of some major tech firms.

It’s clear that Facebook crossed a line when it came to user privacy, and while this debacle may not affect the usage pattern of many users, government regulations could become a burden for Facebook and many other tech firms where the user is seen as the product from the eyes of prospective advertisers.

Facebook + Shopify = “The fake news of e-commerce?”

I’m hesitant to purchase Facebook shares on the dip, even though they may seem like a tremendous bargain when you weigh forward-looking earnings growth versus the seemingly attractive valuation metrics at current levels.

Potential regulations could cripple a huge chunk of Facebook’s forward earnings, which will also hurt those who have become overly dependent on Facebook for their targeted ads. Andrew Left believes that Shopify is one of these firms that will be negatively impacted, as Facebook cleans up its act when it comes to beefing up its privacy policies.

Left noted that Shopify’s business relies on the exchange of personal information collected by Facebook that’s sold to Shopify “entrepreneurs,” and this collaboration has been the “#1 key to Shopify’s growth.”

“Rocked to the core of its business model, Facebook has no choice but to take away Shopify’s punchbowl,” said Left. “Shopify’s ‘entrepreneur’ program, one of its sexiest metrics, is in serious jeopardy. Shopify could immediately trade back to $100.”

Left also referred to the relationship between Shopify and Facebook as an “unholy alliance” and re-emphasized Shopify’s “staggering” overvaluation with shares trading at ~37 times sales.

What to make of Left’s latest short report

While I do believe strict regulations will hurt Facebook and its advertising “customers,” I think the shady relationship between Shopify and Facebook is overly opportunistic and overblown. It’s just another way to shed light on the fact that a huge chunk of Shopify’s subscribers doesn’t have “sustainable” businesses and could easily dump their subscriptions at a whim.

Are there “get-rich-quick” fraudsters operating on Shopify using targeted ads to trick potential customers?

Sure, and that could represent a meaningful portion of the company’s subscribers, but it’s impossible to quantify how many of these “low-quality” subscribers exist, unless Shopify issues a merchant audit on a case-by-case basis, which will probably never happen!

Before Left’s initial short report, a majority of Shopify’s subscriber base may be operating “legitimate” startup businesses, but they will also be short-lived subscribers.

An overwhelming majority of startups fail, and with targeted ads being frowned upon, many of these seemingly legitimate startups may go under, resulting in substantial subscriber losses for Shopify at a greater magnitude than gains experienced in the past.

While there are bad eggs in Shopify’s subscriber base, I believe most of the non-plus subscribers wish to run legit businesses; however, given the nature of startups and how easy it’s become to start a site with the intention of formulating the business idea later, I think an overwhelming majority of subscribers could ditch their subscriptions gradually over time. And if economic conditions become hard, well, such subscription losses will accelerate profoundly. Shopify’s relationship with Facebook has been a catalyst for subscriber growth, and the elimination of the “unholy alliance” could be a trigger event for Shopify’s much-needed correction.

Bottom line

Overvaluation, churn rates, and ties with Facebook are setting the stage for a much-needed +50% peak-to-trough decline.

Although there are many positive developments to be excited about with Shopify, including digital cannabis sales, investors should avoid shares like the plague at these frothy levels, especially since broader-market volatility may trigger a growth-to-value or growth-to-defensive rotation in equities.

Moreover, the “short-selling troll” will probably stick around until he finally gets his way!

Stay hungry. Stay Foolish.

Fool contributor Joey Frenette has no position in any of the stocks mentioned. David Gardner owns shares of Facebook. Tom Gardner owns shares of Facebook and Shopify. The Motley Fool owns shares of Facebook, Shopify, and SHOPIFY INC. Shopify is a recommendation of Stock Advisor Canada.

More on Tech Stocks

running robot changes direction
Tech Stocks

Lightspeed Stock Drops 14% After Earnings: Here’s Why I’d Buy the Dip

Dax Dasilva explains how better customer deals and AI that tackles merchants’ daily chores could strengthen Lightspeed’s recovery.

Read more »

gift is bigger than the other
Tech Stocks

Holiday Test Ahead: Shopify Forecasts Another 30%-Plus Quarter as Shoppers Gear Up

Shopify forecasts another quarter of 30%-plus revenue growth. Here’s what its holiday outlook means for investors, and which results to…

Read more »

businesswoman meets with client to get loan
Tech Stocks

Your TFSA Doesn’t Need Another Speculative Stock: Here’s the Growth Case for CGI

CGI offers a growth case built on paying clients, rising per-share earnings, and a shrinking share count.

Read more »

man studies at computer
Tech Stocks

Here’s What a $10,000 Investment in Anthropic Could Be Worth by 2030

Anthropic could be a huge moneymaker for investors if it can maintain its rapid growth rate.

Read more »

woman considering the future
Tech Stocks

Shopify Stock Fell After Earnings: Here’s How I’d Judge It for a 10-Year TFSA

Shopify's selloff offers a cheaper entry into a growing business, but a 10-year TFSA still needs price discipline.

Read more »

young adult uses credit card to shop online
Tech Stocks

Shopify Stock Tumbles Despite 32% Sales Growth: Buy Now, or Buyer Beware?

Shopify stock fell despite 32% sales growth. Explore what drove the selloff and whether stronger cash flow makes the shares…

Read more »

Group of people network together with connected devices
Dividend Stocks

Canada and Europe Are Building a Cybersecurity Alliance: This Canadian Software Stock Could Get a Second Look

OpenText sells tools for protecting information, giving it a practical link to closer digital cooperation without an assumed government award.

Read more »

Young Boy with Jet Pack Dreams of Flying
Tech Stocks

Europe’s €90 Billion Ukraine Loan Could Send Orders to This Canadian Defence Stock

Magellan has a direct weapons-production connection, while Canadian participation still needs to translate into actual supplier orders.

Read more »