It’s Time to Buy This Back-to-School Stock

Down almost 30% in the past three months, Roots Corp. (TSX:ROOT) stock ought to be on your back-to-school buy list. Here’s why.

| More on:
The Motley Fool

If you’re looking for a beaten-down retail stock to put on your back-to-school buy list, Roots Corp. (TSX:ROOT) ought to be at the very top of it.

Let me explain.

First-quarter loss

It seems like only yesterday that I wondered if Roots’s stock was headed back to single digits after it announced a first-quarter adjusted loss of $0.11, two cents worse than the same quarter a year earlier.   

Although I came to the conclusion that its stock was worth a lot more than $11 at the time of the article in mid-June, just after its first-quarter earnings, investors felt otherwise, sending it on its merry way down to $9 as I write this.

What the heck happened to justify a 21% haircut since announcing earnings? Did many of the Roots IPO shareholders abandon ship for greener pastures, such as Canada Goose Holdings Inc. or one of the other hot Canadian apparel brands?

It could be, but still, Roots deserves a better fate.

Its business is reasonably strong with potential opportunities in Asia, online, and possibly even in the U.S., where it’s opening more stores, despite the fact that Canadian brands tend to fail miserably south of the border.

If that pays off, its stock will quickly rebound into the high teens or even the $20s.

Am I missing something?

A margin of safety

As my Fool colleague, Joey Frenette recently stated, the downside for Roots stock if you buy between $9 and $10 is negligible given the gross margins appear to be getting better and better.

Of course, we’ll know more in September when it announces second-quarter earnings, but if you look at its three quarterly reports since going public in October 2017, it’s delivered year-over-year gross margin improvements of 180, 100, and 320 basis points, respectively.

That’s a sign it’s selling a lot of product at full price, while maintaining a disciplined approach to its sourcing of materials.

Forget the money it’s spending on stores and e-commerce, and focus on the gross margins, because if it can continue to sell its products at full price, the profits ultimately will come rushing in.

And this is coming from someone who wasn’t very positive leading up to its IPO.

However, what it’s doing with its online business, not to mention its same-store sales growth at its brick-and-mortar locations, suggests I might have been a bit harsh on one of Canada’s most iconic brands.

At this point, I’d be a lot more inclined to invest in Roots than I would Tim Hortons’ parent. But I digress.

What’s the real issue?

This is only a theory, but the Roots IPO was October 25, 2017. The IPO lock-up would have ended 180 days after that; approximately the end of April.

Roots stock hit an all-time high of $13.55 on May 4, 2018, just days after the lock-up would have expired, freeing Searchlight Capital (20 million shares) and the founders (5.3 million shares) to unload some of their stock at prices above its $12 IPO price.

I wouldn’t bet my life on it, but it’s not unreasonable to think its largest shareholders would like to cash in some of their chips. That’s especially true for Searchlight Capital, whose investors were probably looking for a return on their original investment to buy Roots in the first place.

The lock-up expiry doesn’t always hurt a recent IPO, but it can.

The bottom line on Roots stock

Like my colleague, I believe you ought to buy in a big way. If earnings fail to excite, you can always get out at a small loss, but if they impress, which I think they will, your $9 buy is going to look very smart indeed.

This article represents the opinion of the writer, who may disagree with the “official” recommendation position of a Motley Fool premium service or advisor. We’re Motley! Questioning an investing thesis — even one of our own — helps us all think critically about investing and make decisions that help us become smarter, happier, and richer, so we sometimes publish articles that may not be in line with recommendations, rankings or other content.

Fool contributor Will Ashworth has no position in any stocks mentioned.

More on Investing

ETF chart stocks
Investing

Here Are My 2 Favourite ETFs for 2025

These are the ETFs I'll be eyeballing in the New Year.

Read more »

money goes up and down in balance
Dividend Stocks

This 6% Dividend Stock Is My Top Pick for Immediate Income

This Canadian stock has resilient business model, solid dividend payment and growth history, and a well-protected yield of over 6%.

Read more »

Canadian energy stocks are rising with oil prices
Energy Stocks

Outlook for Cenovus Energy Stock in 2025

A large-cap energy stock and TSX30 winner is a screaming buy for its bright business outlook and visible growth potential.

Read more »

TFSA (Tax-Free Savings Account) on wooden blocks and Canadian one hundred dollar bills.
Stock Market

CRA: Here’s the TFSA Contribution Limit for 2025

The TFSA is a tax-sheltered account that allows you to hold diversified asset classes at a low cost.

Read more »

Hourglass and stock price chart
Tech Stocks

1 Canadian Stock Ready to Surge Into 2025

There is a lot of uncertainty about the market in general as we move closer to the following year, but…

Read more »

think thought consider
Stock Market

Billionaires Are Selling Apple Stock and Picking up This TSX Stock Instead

Billionaires like Warren Buffett continue to trim stakes in Apple stock, with others picking up this long-term stock instead.

Read more »

ways to boost income
Dividend Stocks

1 Excellent TSX Dividend Stock, Down 25%, to Buy and Hold for the Long Term

Down 25% from all-time highs, Tourmaline Oil is a TSX dividend stock that offers you a tasty yield of 5%…

Read more »

canadian energy oil
Energy Stocks

Is Baytex Energy Stock a Good Buy?

Baytex just hit a 12-month low. Is the stock now oversold?

Read more »