Is Cineplex Inc. (TSX:CGX) Stock a Screaming Buy Today?

Cineplex Inc. (TSX:CGX) is up more than 10% this week. What’s going on?

| More on:

Once in a while, investors get an opportunity to pick up stocks that pay reliable dividends, but that have fallen out of favour with the market.

Buying when the chips are down requires a contrarian outlook, and there is always a risk the situation could get worse before it gets better. This is why it helps to get paid well while you wait for sentiment to improve.

Let’s take a look at Cineplex (TSX:CGX) to see if it might be an interesting pick today.

Overblown fears

Cineplex has fallen victim to investor fears that people are going to abandon the movie theatre in favour of sitting at home and watching content via internet streaming services.

The theory looked like it might have some merit when Cineplex reported lower year-over-year Q1 attendance, but it appears the issue might have had more to do with the movies that were available rather than competition from streaming services.

Why?

The company just reported Q2 results, and attendance actually rose 5% compared to the same period last year. In addition, people are not shy about opening their wallets when they go to the show, as box office revenue per person hit a record $10.82, and concession revenue per person jumped 9.3% to an all-time Q2 record of $6.59.

Overall, total revenue increased 12.4%. Adjusted EBITDA increased 78% to $67.8 million, and adjusted free cash flow per share increased 143% to $0.69.

Cineplex is working hard to diversify its business with amusement and digital media assets complementing the film and content segment. That said, box office and food sales still account for more than 75% of revenue, so the company needs access to quality content to pull in the viewers.

Cineplex raised its monthly dividend from $0.14 to $0.145 per share in May, so management can’t be overly concerned about the revenue stream.

The stock has bounced off the recent low near $28 to $32 per share, but more gains could be on the way. Last summer, Cineplex traded for more than $50. The dividend should be safe and currently provides a yield of 5.4%.

Should you buy?

Reports recently came out that Amazon is looking at buying the Landmark Movie chain of 50 theatres in the United States. If it is true that Amazon or Netflix plans to own big screen venues to showcase their own content, Cineplex could be a target, given its dominant position in Canada.

At this point, Cineplex looks oversold, especially if movie chains are about to become hot takeover targets. If that doesn’t pan out, you get paid a nice dividend while the company works through its turnaround plan.

John Mackey, CEO of Whole Foods Market, an Amazon subsidiary, is a member of The Motley Fool’s board of directors. David Gardner owns shares of Amazon and Netflix. Tom Gardner owns shares of Netflix. The Motley Fool owns shares of Amazon and Netflix. Fool contributor Andrew Walker has no position in any stock mentioned.

More on Dividend Stocks

Blocks conceptualizing Canada's Tax Free Savings Account
Dividend Stocks

The 1 Single Stock That I’d Hold Forever in a TFSA

Here is why this Canadian stock’s defensive business model makes it a compelling buy-and-hold investment for TFSA investors.

Read more »

dividend stocks are a good way to earn passive income
Dividend Stocks

3 Canadian Stocks With Ultra-Safe Dividend Yields

These three Canadian dividend stocks offer solid long-term growth potential, and all have payout ratios of 75% or below.

Read more »

a person watches stock market trades
Dividend Stocks

The Smartest Dividend Stocks to Buy With $1,000 Right Now

Backed by strong underlying businesses, reliable dividend payouts, and healthy growth prospects, these three dividend stocks appear to be compelling…

Read more »

Piggy bank on a flying rocket
Dividend Stocks

Use a TFSA to Make $500 in Monthly Tax-Free Income

A 7% monthly TFSA payout sounds great, but the real question is whether the rent engine can keep it growing.

Read more »

TFSA (Tax-Free Savings Account) on wooden blocks and Canadian one hundred dollar bills.
Dividend Stocks

Got $14,000? Turn Your TFSA Into a Cash-Gushing Machine

Own high-dividend stocks such as QSR and Cenovus Energy in a TFSA to create a tax-free passive-income stream for life.

Read more »

A family watches tv using Roku at home.
Dividend Stocks

Is Rogers Stock a Buy Under $40?

Rogers may be one of the best blue-chip stocks you can buy on the TSX, but is it worth owning…

Read more »

The TFSA is a powerful savings vehicle for Canadians who are saving for retirement.
Dividend Stocks

Top Canadian Stocks to Buy for Your TFSA

Building a stronger TFSA starts with owning Canadian companies that can deliver steady results and long-term growth through different market…

Read more »

diversification is an important part of building a stable portfolio
Top TSX Stocks

3 Stocks Every Canadian Investor Needs to Own in 2026

Every Canadian investor needs a diversified portfolio of investments. Here are three stocks to start with.

Read more »