Is Cineplex Inc. (TSX:CGX) Stock a Screaming Buy Today?

Cineplex Inc. (TSX:CGX) is up more than 10% this week. What’s going on?

| More on:

Once in a while, investors get an opportunity to pick up stocks that pay reliable dividends, but that have fallen out of favour with the market.

Buying when the chips are down requires a contrarian outlook, and there is always a risk the situation could get worse before it gets better. This is why it helps to get paid well while you wait for sentiment to improve.

Let’s take a look at Cineplex (TSX:CGX) to see if it might be an interesting pick today.

Overblown fears

Cineplex has fallen victim to investor fears that people are going to abandon the movie theatre in favour of sitting at home and watching content via internet streaming services.

The theory looked like it might have some merit when Cineplex reported lower year-over-year Q1 attendance, but it appears the issue might have had more to do with the movies that were available rather than competition from streaming services.

Why?

The company just reported Q2 results, and attendance actually rose 5% compared to the same period last year. In addition, people are not shy about opening their wallets when they go to the show, as box office revenue per person hit a record $10.82, and concession revenue per person jumped 9.3% to an all-time Q2 record of $6.59.

Overall, total revenue increased 12.4%. Adjusted EBITDA increased 78% to $67.8 million, and adjusted free cash flow per share increased 143% to $0.69.

Cineplex is working hard to diversify its business with amusement and digital media assets complementing the film and content segment. That said, box office and food sales still account for more than 75% of revenue, so the company needs access to quality content to pull in the viewers.

Cineplex raised its monthly dividend from $0.14 to $0.145 per share in May, so management can’t be overly concerned about the revenue stream.

The stock has bounced off the recent low near $28 to $32 per share, but more gains could be on the way. Last summer, Cineplex traded for more than $50. The dividend should be safe and currently provides a yield of 5.4%.

Should you buy?

Reports recently came out that Amazon is looking at buying the Landmark Movie chain of 50 theatres in the United States. If it is true that Amazon or Netflix plans to own big screen venues to showcase their own content, Cineplex could be a target, given its dominant position in Canada.

At this point, Cineplex looks oversold, especially if movie chains are about to become hot takeover targets. If that doesn’t pan out, you get paid a nice dividend while the company works through its turnaround plan.

This article represents the opinion of the writer, who may disagree with the “official” recommendation position of a Motley Fool premium service or advisor. We’re Motley! Questioning an investing thesis — even one of our own — helps us all think critically about investing and make decisions that help us become smarter, happier, and richer, so we sometimes publish articles that may not be in line with recommendations, rankings or other content.

John Mackey, CEO of Whole Foods Market, an Amazon subsidiary, is a member of The Motley Fool’s board of directors. David Gardner owns shares of Amazon and Netflix. Tom Gardner owns shares of Netflix. The Motley Fool owns shares of Amazon and Netflix. Fool contributor Andrew Walker has no position in any stock mentioned.

More on Dividend Stocks

Hand arranging wood block stacking as step stair with arrow up.
Dividend Stocks

1 Growth Stock With Legit Potential to Outperform the Market

Identifying the stocks that have outperformed the market (in the past) is relatively easy, but selecting the ones that will…

Read more »

money cash dividends
Dividend Stocks

Passive Income: The Investment Needed to Yield $1,000 Per Annum

Do you want to generate a juicy passive-income stream? Here's a trio of stocks that can generate a yield of…

Read more »

Shopping card with boxes labelled REITs, ETFs, Bonds, Stocks
Dividend Stocks

Invest $10,000 in This Dividend Stock for $1,500.50 in Passive Income

If you have $10,000 to invest, then you likely want a core asset you can set and forget. Which is…

Read more »

IMAGE OF A NOTEBOOK WITH TFSA WRITTEN ON IT
Dividend Stocks

Here’s the Average TFSA Balance in 2024

The average TFSA balance has steadily risen over the last six years and surpassed $41,510 in 2023. Will the TFSA…

Read more »

potted green plant grows up in arrow shape
Dividend Stocks

TFSA Set and Forget: 2 Dividend-Growth Superstars for the Long Run

I'd look to buy and forget CN Rail (TSX:CNR) and another Canadian dividend-growth sensation for decades at a time.

Read more »

Caution, careful
Dividend Stocks

Here’s Why I Wouldn’t Touch This TSX Stock With a 50-Foot Pole

This TSX stock has seen shares rise higher, with demand for oil increasing, and yet the company could be in…

Read more »

Payday ringed on a calendar
Dividend Stocks

1 Passive-Income Stream and 1 Dividend Stock for $781.48 in Monthly Cash

Looking for passive income? Don't take out a loan with that high interest involved. Instead, consider this method for years…

Read more »

money cash dividends
Dividend Stocks

Pizza Stocks Are Actually Great for Passive Income: Who Knew?!

Pizza Pizza Royalty (TSX:PZA) may very well be the best inflation-fighting food stock out there on the TSX.

Read more »