Now Trading Below Its Original IPO Price, Is Roots (TSX:ROOT) Stock a Bargain?

Roots (TSX:ROOT) stock now trades at its 52-week lows and below its original IPO price. Is now a good time to be picking up this iconic Canadian brand?

| More on:

Followings its initial public offering (IPO), shares in iconic Canadian apparel company Roots Corp (TSX:ROOT) took off, gaining close to 20% over the next six months.

However, after a couple of quarterly earnings reports that have left investors wanting more, Roots shares have given back most, if not all of those gains and can now be had for less than what they came to market at last October when the company released its IPO at just north of $10 per unit.

IPO’s can be notoriously difficult for the average investor to gain access to, so when a newly issued stock becomes available at the same price (or less) than was previously held exclusively for advantaged investors, it’s usually worth revisiting the idea to see if there’s still good value to be had.

In the case of Roots, it appears that the recent pullback has created an attractive opportunity to pick up an iconic Canadian brand offering a solid growth profile at a sizeable discount.

Despite the market’s reaction to is first- and second-quarter results, the company continues to grow, including 3.6% sales growth in the second quarter driven largely by 3.5% growth in its online, or D2C (“direct to consumer”) business.

While those numbers came in a little behind first-quarter sales growth of 5.8% and first quarter comparable same-store sales growth of 6.4%, there’s still plenty of reason to like its stock, which currently trades at less than 10 times analyst consensus for 2019 earnings.

In addition to a strong presence in the Canadian market, it also has 112 stores in Taiwan, 27 in China as well as a handful of locations in the United States, including two new corporate retail stores opened in the second quarter.

Meanwhile, its aforementioned direct-to-consumer, or e-commerce channel gives good reason for optimism, outpacing growth that the company has been seeing in its traditional brick-and-mortar locations.

The fact that growth at the company’s direct-to-consumer platform is outpacing growth of its more established physical footprint is without question an encouraging sign in light of evolving consumer spending patterns and the emerging preference to shop for apparel online versus in-store.

Hoping to build on its recent success, Roots is planning to move its retail store distribution and third-party e-commerce fulfillment into a new, larger and more technologically enhanced facility by sometime in mid-2019.

The company expects that the project will cost approximately $16 million in capital expenditures, which will act as a drag on the company’s cash flows in the meantime, but once the new facility is up and running, it expects cost savings by as much as 20% or more annually by 2020.

But that’s not even the best part

In announcing its recent quarterly results, Roots management also reaffirmed the company’s guidance of sales of between $410 million to $450 million and adjusted net income of between $35 and $40 million in fiscal 2019, or approximately between $0.83 and $0.95 per share.

If management can execute those goals — despite the fears that some hold with regard to the outlook to the Canadian economy — the company’s stock trading at its 52-week low and below its initial public offering price appears to be as good a bargain as any in today’s Canadian market.

Stay Smart. Stay Hungry. Stay Foolish.

Fool contributor Jason Phillips has no position in any of the stocks mentioned.

More on Investing

Partially complete jigsaw puzzle with scattered missing pieces
Dividend Stocks

The 1 Index Fund I’d Hold in My Portfolio Forever — No Hesitation

Vanguard S&P 500 Index ETF (TSX:VFV) stands out as a great ETF to buy, regardless of the market mood.

Read more »

how to save money
Dividend Stocks

Invest $5,000 in This Dividend Stock for $320 in Passive Income

Explore the potential of dividend stocks in the energy sector with high yields post-pandemic. Learn about top investment options.

Read more »

woman looks ahead of her over water
Dividend Stocks

How Much Canadians Typically Have in a TFSA by Age 55

At 55, the average TFSA balance may be only about $38,334, but unused room shows many Canadians still have time…

Read more »

hand stacks coins
Dividend Stocks

The Best Places to Put Your $7,000 TFSA Contribution in 2026

This strategy helps reduce risk while generating decent yield.

Read more »

tsx today
Stock Market

TSX Today: What to Watch for in Stocks on Wednesday, April 22

After a broad-based sell-off, the TSX remains near recent highs today, with focus on Trump’s move to extend the Iran…

Read more »

A airplane sits on a runway.
Stocks for Beginners

Air Canada Is Back on Investors’ Radars: Is it a Buy in 2026?

Air Canada just closed out 2025 stronger than expected, and 2026 guidance suggests the recovery may still have runway.

Read more »

top TSX stocks to buy
Dividend Stocks

A Dividend Stock Down 34% That’s Worth Holding Indefinitely

Magna International is down 34% but still raises dividends and generates $1.7 billion in free cash flow. Here is why…

Read more »

TFSA (Tax free savings account) acronym on wooden cubes on the background of stacks of coins
Dividend Stocks

How to Make $250 Per Month Tax-Free From Your TFSA

TFSA holders with immediate financial needs can invest in stocks to generate tax-free monthly income streams.

Read more »