Canopy Growth Corp. (TSX:WEED): Why This Analyst Says Demand Will Disappoint

Canopy Growth Corp. (TSX:WEEED) (NYSE:CGC) and Aurora Cannabis Inc. (TSX:ACB) (NYSE:ACB) have rebounded big-time this year, but are there demand headwinds on the way?

| More on:

In 2019, cannabis stocks have continued their unbelievably explosive upward climb, hitting levels that are approaching 2018 highs in the sector.

Canopy Growth Corp. (TSX:WEED)(NYSE:WEED) stock, for example, is 57% higher year-to-date, and only 16% off its October 2018 highs.

Aurora Cannabis Inc. (TSX:ACB) stock is 34% higher year-to-date, and while it’s still 37% off of its 2018 highs, its comeback has also been impressive.

But do you ever worry about the unbridled, sky’s the limit optimism in this sector?

Well, you wouldn’t be alone if you did.

I have fallen in this camp, and now we have some of the major brokerage firms also expressing concern.

Most recently, a healthcare analyst at Raymond James has publicized his concern related to the market’s assumptions of explosive demand, questioning whether this is accurate.

For all the talk about the medical benefits of marijuana, it seems that there have not really been many convincing studies backing up the many claims — the kind of studies that we witness, expect and demand to see from biotech and pharmaceutical companies before we see approvals.

At this time, shareholder capital is being used for these clinical trials in order to prove out the thesis of all the medical benefits that marijuana offers.

But, if we look more closely at the clinical trial process, we can see that the failure rate is extremely high and it is a long and arduous process.

So if marijuana is not approved for many of the indications it is being tested for, it becomes a wellness product, which is a much smaller market subject to fads and big competition.

So where would that leave Canopy Growth and Aurora? Companies that are already struggling with turning a profit from their operations, and stocks that are trading at sky-high valuations?

Canopy is losing money at a feverish pace, as losses continue to mount as expenses increased dramatically to fund the company’s growth plans. For example, SG&A expense represented 54% of net revenue versus 43% last year.

While this is to be expected, as the company is embarking on a very aggressive growth strategy, it’s nevertheless something investors should watch, as it is falling to the bottom line, reducing earnings, and cash flow numbers.

Possible weakness in medical demand presents another path to weakness as lower-than-expected medical marijuana use would take marijuana demand away, and while companies would still have the massive recreation market, it would still be a setback.

Fool contributor Karen Thomas has no position in any of the stocks mentioned.

More on Cannabis Stocks

Cannabis business and marijuana industry concept as the shadow of a dollar sign on a group of leaves
Cannabis Stocks

2 Stocks That Could Turn $100,000 Into $0 Faster Than You Think

Canopy Growth and Plug Power are two unprofitable stocks that remain high-risk investments for shareholders in 2026.

Read more »

Pot stocks are a riskier investment
Cannabis Stocks

Will Canopy Growth Keep the Losing Streak Going in 2026?

Canopy Growth Corp (TSX:WEED) was one of the market's biggest losers in 2025.

Read more »

Farmer smiles near cannabis crop
Cannabis Stocks

TFSA Investors: An Undervalued Cannabis Stock You Can Buy for $500 Right Now

Down almost 70% from all-time highs, Curaleaf is a TSX cannabis stock that trades at an attractive valuation in December…

Read more »

Farmer smiles near cannabis crop
Cannabis Stocks

Can Canopy Growth Stock Finally Recover in 2026, as Donald Trump Might Ease Cannabis Restrictions?

Down over 99% from all-time highs, Canopy Growth stock might recover in 2026 if the Trump administration reclassifies cannabis products.

Read more »

Researcher works in hemp field
Cannabis Stocks

Forget Tilray and Buy This Cannabis Stock if the U.S. Reclassifies Marijuana in 2026

While Tilray stock gained over 40% on Friday, this cannabis company is a better buy if the U.S. reclassifies marijuana…

Read more »

A cannabis plant grows.
Cannabis Stocks

Aurora Cannabis Surged 21% on Possible Cannabis Reclassification in the U.S. Is ACB Stock Finally a Good Buy?

Down almost 99% from all-time highs, Aurora Cannabis is a beaten-down marijuana stock that offers upside potential in December 2025.

Read more »

four people hold happy emoji masks
Dividend Stocks

Wary of Mining Companies? A Lower-Risk Way to Get in on the Gold and Silver Surge

Frenco-Nevada (TSX:FNV) stock might be a wiser way to play the run in gold prices this year.

Read more »

Cannabis smoke
Cannabis Stocks

Have Cannabis Stocks Totally Gone Up in Smoke?

Let's dive into whether Canadian cannabis stocks are still investable, and what investors should make of the recent volatility in…

Read more »