Avoid The 2 Most Common Investor Mistakes

Selling low and buying high is never a strategy in the stock market. You don’t sell good stocks like Canadian Natural Resources Ltd. (TSX:CNQ)(NYSE:CNQ) at a bargain then buy an overvalued Cronos Group Inc. (TSX:CRON)(NYSE:CRON) at a premium.

| More on:

The standard practice and correct formula in the stock market are to “buy low and sell high.” You end up with winning trades whenever you use that strategy. However, selling low and buying high runs counter to the norm. It’s either you don’t know how to trade or committed a common investor mistake.

No one goes into the stock market to lose money. Stock investing carries a degree of risk and potential losses. That is why you try to avoid costly mistakes when selling or buying stocks. But there are reasons for incurring losses due to trading blunders.

Mistake 1: Selling low 

When you invest in the stock market, you should learn to be smart and protective of your money. Market volatility is always present, so you need to stay calm or composed. When volatility intensifies, the tendency is to panic-sell.

Panic-selling is a common investor error, but it’s the worst thing you can do. Usually, it happens during a declining market. The objective is to cut losses or reduce exposure to a falling stock. But that isn’t the solution every time. You just have to resist the urge to unload your shares.

A year ago, Canadian Natural Resources (TSX:CNQ)(NYSE:CNQ) was doing $44.52. Sometime in October, the price dropped by 12%, which started a downtrend. The fourth-quarter sell-off pushed CNQ further down to close the year at $32.94. Today, the stock is trading higher at $34.99 but about 21% lower 12 months ago.

Those who lost their cool during the period of decline would have sold the stock instantly. But if you know the company well, you would decide against selling. CNQ is a dividend payer with a 4% five-year average dividend yield and 18 years of payouts. Analysts are predicting strong upside in the coming months.

Mistake 2: Buying High

Opposite the selling-low slip-up is the buying-high miscue. Why on Earth would you buy a stock when it’s evidently way too overvalued? Cronos Group (TSX:CRON)(NYSE:CRON) is a weed stock that’s been flying high lately. But don’t be surprised to find yourself in dire straits if you buy the stock today.

Investors have been questioning the valuation of cannabis companies. It’s mostly glib talk that’s driving the weed stock prices up. When bad news is reported, the stocks tumble. CRON picked up steam and soared 120% to $31.77 in early March. The rise wasn’t sustainable as the stock is currently trading lower at $20.67.

Cronos is undeserving of a buy rating, even with the capital infusion from tobacco-maker Altria Group. A $6.8 billion market cap and a 120,000 kilos peak annual production capacity don’t add up. HEXO is worth $1.9 billion, but it boasts of 150,000 kilos at its peak.

The company seems lost in a maze. It’s ramping up production, but it’s moving at a turtle pace. It will take longer to make significant headway. CRON is a disaster waiting to happen. Don’t make the buying mistake.

Fool contributor Christopher Liew has no position in any of the stocks mentioned.

More on Investing

top TSX stocks to buy
Investing

Got $5,000? 2 Top Growth Stocks to Buy That Could Double Your Money

These two stocks have the potential to generate annualized returns exceeding 18.9% over the next four years.

Read more »

Canadian Red maple leaves seamless wallpaper pattern
Stocks for Beginners

5 Canadian Stocks to Buy and Hold for the Next 5 Years

Check out these five top Canadian stocks you can buy and hold for diversification, income, and growth in the coming…

Read more »

space ship model takes off
Investing

3 TSX Superstars That Could Beat the Market in 2026 (Get In Now)

These top TSX stocks have already generated significant returns and the momentum is likely to sustain driven by solid demand…

Read more »

Retirees sip their morning coffee outside.
Investing

Here’s the Average Canadian RRSP at Age 55

Here are three key things to note about the average Canadian's RRSP balance at age 55, and what to do…

Read more »

An investor uses a tablet
Dividend Stocks

2 Bruised Dividend Titans Worth Buying on the Cheap

Here's why Propel Holdings (TSX:PRL) and goeasy (TSX:GSY) are cheap dividends stocks that could rock a contrarian investor's portfolio...

Read more »

senior man and woman stretch their legs on yoga mats outside
Retirement

2 Safer High-Yield Dividend Picks for Canadian Retirees

Two reliable, high‑yield Canadian dividend stocks can offer retirees stable income, and defensive appeal for long‑term portfolio.

Read more »

a person watches a downward arrow crash through the floor
Top TSX Stocks

Market Turbulence Ahead? Take Shelter With 2 Handpicked TSX Stocks

Take shelter from a stock market crash with safe stocks like Enbridge and Fortis, which are yielding 5.3% and 3.3%,…

Read more »

oil pump jack under night sky
Energy Stocks

For Monthly Income, a 5.4% Dividend Stock to Consider

A high-yield TSX stock can provide sustained monthly income streams and temper investors’ war-driven anxiety.

Read more »