TFSA Investors: A Safe Dividend Stock That’s Been Unjustly Penalized

Why now is the time to buy Industrial Alliance Insur. & Fin. Ser. (TSX:IAG), the cheapest non-bank financial on the TSX.

| More on:

Industrial Alliance (TSX:IAG) stock doesn’t nearly get the amount of respect it deserves. It’s a well-run, conservatively managed firm that’s arguably one of Canada’s most premier non-bank financials out there, yet it’s traded at a considerable discount to its peer group, and undeservedly so.

Sure, the stock isn’t as big of a bargain as it was when I pounded the table on the name as it touched down with its 52-week low, but I still think it’s embarrassingly cheap, even given today’s financial sector headwinds.

At the time of writing, the name trades at 9.1 times next year’s expected earnings, 1.1 times book, 0.5 times sales, and 8.7 times cash flow, all of which are considerably lower than the respective five-year historical average multiples. Moreover, Industrial Alliance trades at a discount to the industry average, not because it’s an overly conservative, slower-growing play, but because the dividend is frail in comparison to its peers in the space.

Despite the single-digit P/E multiple, Industrial Alliance sports a respectable, albeit small 3.37% dividend yield, which is a turn-off for the income-oriented investors out there. Most investors on the hunt for Canadian financial stocks are probably more than enticed by the sizable dividend yields, so Industrial Alliance immediately has a disadvantage relative to its peers when it comes to wooing investors.

Moreover, Industrial Alliance is a comparatively smaller company — a mid-cap with a $5.7 billion market cap. What the company lacks in size relative to its bigger brothers, it makes up for in superior corporate structure.

In prior pieces, I’ve highlighted Industrial Alliance’s “aura of conservative practices” and encouraged investors to forgive the stock for its lower dividend because the company “doesn’t try to overextend itself with its dividend, investment approach or any other part of its business” and noted that the downside risk was well less than that of its more aggressive peers.

“Management knows that the insurance and financial services businesses can be fickle in times of economic recession, so they’re just playing it safe by maintaining a higher degree of financial flexibility. That’s a shrewd decision, if you ask me.” I said.

Since when does shrewd decision-making and underwriting result in a penalty in the form of a single-digit P/E multiple?

If you’re looking for a solid non-bank financial that reeks of value, look no further than Industrial Alliance. You’re getting a heck of a lot (insurance and wealth management assets) for just 0.5 time sales. Although the dividend stinks, I think it has the most room to run over the long term.

Stay hungry. Stay Foolish.

Fool contributor Joey Frenette has no position in any of the stocks mentioned.

More on Dividend Stocks

Piggy bank and Canadian coins
Dividend Stocks

Canadians: Here’s How Much You Need in Your TFSA to Retire

If you hold Fortis Inc (TSX:FTS) stock in a TFSA, you might earn enough dividends to cover part of your…

Read more »

Blocks conceptualizing Canada's Tax Free Savings Account
Dividend Stocks

1 Ideal TFSA Stock Paying 7% Income Every Month

A TFSA can feel like payday with a monthly payer like SmartCentres, but the real “winner” test is cash flow…

Read more »

up arrow on wooden blocks
Dividend Stocks

3 Blue-Chip Dividend Stocks for 2026

These blue-chip dividend stocks have consistently grown their dividends, and will likely maintain the dividend growth streak.

Read more »

Nurse talks with a teenager about medication
Dividend Stocks

A Perfect January TFSA Stock With a 6.8% Monthly Payout

A high-yield monthly payer can make a January TFSA reset feel automatic, but only if the cash flow truly supports…

Read more »

alcohol
Dividend Stocks

2 Stocks to Boost Your Income Investing Payouts in 2026

These two Canadian stocks with consistent dividend growth are ideal for income-seeking investors.

Read more »

The TFSA is a powerful savings vehicle for Canadians who are saving for retirement.
Dividend Stocks

TFSA: 4 Canadian Stocks to Buy and Hold Forever

High-yield stocks like Telus are examples of great additions to your tax-free savings account, or TFSA.

Read more »

monthly calendar with clock
Retirement

Retirement Planning: How to Generate $3,000 in Monthly Income

Are you planning for retirement but don't have a cushy pension? Here's how you could earn an extra $3,000 per…

Read more »

A worker overlooks an oil refinery plant.
Dividend Stocks

TFSA Passive Income: 2 TSX Dividend Stocks to Buy on Dips

These stocks have delivered annual dividend growth for decades.

Read more »