Forget Cannabis Stocks: This Industry Could Be a Much Better Option

Stars Group Inc (TSX:TSGI)(NASDAQ:TSG) stock has struggled over the past year, but it’s an underrated stock that could have some terrific growth opportunities in the years to come.

Cannabis stocks have recently come under scrutiny as concerns about lack of profitability and overall governance have led to some pretty significant sell-offs. While there’s no question that there’s a lot of growth left for the new industry, the level of risk involved might not make it a suitable investment for many investors.

With many regulations and obstacles surrounding advertising in the industry, it’s difficult for any one company to rise above the rest.

And so if you’re a growth investor, you might want to consider looking at a different industry instead.

Last year, the U.S. opened its doors to sports betting, allowing individual states to determine whether or not to will allow it. It’s a significant move that will definitely bring in some big dollars to the gambling industry, and one stock that could be at the forefront of that growth is Stars Group Inc (TSX:TSGI)(NASDAQ:TSG). The company behind the popular Poker Stars brand is well positioned to take advantage of what’s likely to become a booming industry.

We’ve already seen many states make movements on legalizing sports betting, including New Jersey and Pennsylvania. However, legalization of sports betting across the states is still behind the progress that cannabis has made thus far, which means there are still many more potential customers that will be available to use betting services in the years to come. That’s why a company like Stars Group is likely to see tremendous sales growth over the years.

The company has been looking to grow its sports betting segment and become less reliant on poker-related revenues, and now it has a terrific opportunity to do just that.

Why gambling makes more sense than cannabis

What makes the gambling industry a more attractive option for me is that with many services now being web-based, a company like Stars Group doesn’t have to be launching casinos and investing heavily into large, physical assets in order to grow.

Instead, it can develop the platforms and infrastructure needed online, which will be much cheaper and easier to maintain. There’s no risk surrounding inventory and whether products are of a certain quality the way they are in the cannabis industry.

Instead, Stars Group just has to provide a good service online that users can access from on their phones or computers. The simplicity of the model has allowed the company to average an operating margin of over 15% over the past 12 months. And although Stars Group may have run into some tough quarters lately, it has a great opportunity to turn things around as its sales continue to climb.

Why Stars Group is a great buy today

With Fox recently investing into Stars Group, the gambling stock is in a terrific position to achieve success by being able to work together with the company. And yet, Stars Group stock has lost more than half of its value over the past year and is trading right around book value at writing. It’s an incredible deal that could produce significant returns for investors over the long term.

This article represents the opinion of the writer, who may disagree with the “official” recommendation position of a Motley Fool premium service or advisor. We’re Motley! Questioning an investing thesis — even one of our own — helps us all think critically about investing and make decisions that help us become smarter, happier, and richer, so we sometimes publish articles that may not be in line with recommendations, rankings or other content.

Fool contributor David Jagielski owns shares of The Stars Group.

More on Investing

Blocks conceptualizing Canada's Tax Free Savings Account
Investing

3 Canadian Stocks to Consider Adding to Your TFSA in 2025

Given the uncertain outlook, investors can strengthen their Tax-Free Savings Accounts by adding defensive stocks.

Read more »

Hourglass and stock price chart
Stocks for Beginners

How 2 Stocks Could Turn $10,000 Into $100,000 by 2030

The strong fundamental outlook of these two Canadian growth stocks could significantly multiply their value over the next several years.

Read more »

data analyze research
Bank Stocks

TD Bank: Buy, Sell, or Hold in 2025?

TD stock is down about 12% in 2024. Is it now oversold?

Read more »

space ship model takes off
Stock Market

The Year Ahead: Canadian Stocks With Strong Momentum for 2025

Bank of Montreal (TSX:BMO) stock is just one of many high-momentum value plays worth buying with both hands!

Read more »

rising arrow with flames
Tech Stocks

1 Canadian Stock Ready to Surge in 2025 and Beyond

Finding a great, essential AI stock isn't hard. In fact, this one has a healthy balance sheet, strong growth, and…

Read more »

ETF chart stocks
Investing

Here Are My 2 Favourite ETFs for 2025

These are the ETFs I'll be eyeballing in the New Year.

Read more »

money goes up and down in balance
Dividend Stocks

This 6% Dividend Stock Is My Top Pick for Immediate Income

This Canadian stock has resilient business model, solid dividend payment and growth history, and a well-protected yield of over 6%.

Read more »

Canadian energy stocks are rising with oil prices
Energy Stocks

Outlook for Cenovus Energy Stock in 2025

A large-cap energy stock and TSX30 winner is a screaming buy for its bright business outlook and visible growth potential.

Read more »