2 Dirt Cheap TSX Stocks to Target

Molson Coors Canada Inc. (TSX:TPX.B)(NYSE:TAP) and MAV Beauty Brands Inc. (TSX:MAV) have plunged after earnings, but their respective industries are worthy targets in a tough economy.

| More on:

The TSX Index has suffered in the face of global volatility in the month of August. Sectors like energy and financials have been hit hard, which may leave investors wondering where to turn as we look beyond the summer. Today we’re going to look at two stocks that have plunged sharply over the past few months.

It is prudent for investors to target industries with the potential to post growth even in a turbulent economic environment. Yield curve inversions are sprouting up in the United States, Canada, and other developed countries.

The chance of a global recession is increasing. Fortunately, the two stocks I will focus on today exist in spaces that have proven robust in difficult times.

Molson Coors

Molson Coors (TSX:TPX.B)(NYSE:TAP) is one of the largest brewers in the world. Shares of Molson have plunged 11.9% over the past three months as of close on August 15. This summer drop has pushed the stock into negative territory for the year.

The company posted an earnings and revenue miss in late July, pushing the stock down to 52-week lows. Sales were down across the board in the United States, Canada, Europe, and its international markets.

Molson blamed weak industry demand in these areas and “unfavourable weather.” The relative decline of the beer market in North America has sparked a strategic shift at Molson, and it aims to offer more innovative drink options going forward.

Back in June I’d suggested that Molson was a solid target. After this disappointment the stock now has a price-to-earnings ratio of 12.6. Shares had an RSI of 32, which puts it just outside of technically oversold territory.

Cannabis edibles are set for legalization later this year, and Molson is well positioned to benefit due to its partnership with HEXO.

To top it off, the alcohol industry has been historically resilient during tough economic times. Investors need to see improvement on a micro level, but I still like alcohol stocks as recession risks build.

MAV Beauty Brands

MAV Beauty Brands (TSX:MAV) is a personal care company. The stock has struggled mightily in 2019. All the way back in February I’d asked whether it was a buy at a 52-week low. Shares set another low mark on August 15 as the stock closed at $4.70.

The company released its second quarter 2019 results last week. Revenue rose 10.3% year-over-year to $9.8 million and net income increased to $1.2 million compared to a net loss of $3 million in Q2 2018. Adjusted earnings per share came in at $0.06, which was just shy of analyst expectations.

“Affordable luxury” products have performed well in previous recessions. This trend was named the “lipstick effect” by Leonard Lauder in 2001 after he observed that lipstick sales tended to be inversely correlated to economic health.

According to Euromonitor International, nail polish, mascara, and eye liner all posted sales increases during the 2008-2009 downturn.

If you’re betting on MAV’s growth, these trends should make you smile. The stock had an RSI of 21 at the time of this writing, putting it well into technically oversold territory in the middle of August.

Fool contributor Ambrose O'Callaghan has no position in any stocks mentioned.

More on Investing

Rocket lift off through the clouds
Investing

2 Canadian Growth Stocks Set to Skyrocket in the Next 12 Months

These two top Canadian stocks not only have tonnes of growth potential, but they're also trading at well-undervalued levels right…

Read more »

The sun sets behind a power source
Energy Stocks

Canadian Utility Stocks Poised to Win Big in 2026

Add these two TSX Canadian utility stocks to your self-directed investment portfolio as you gear up for another year of…

Read more »

hand stacks coins
Investing

Key Canadian Dividend Stocks to Compound Wealth Over 2026

Agnico Eagle Mines (TSX:AEM) and another great dividend stock for long-term compounding.

Read more »

The RRSP (Canadian Registered Retirement Savings Plan) is a smart way to save and invest for the future
Retirement

1 TSX Stock to Safely Hold in Your RRSP for Decades

This is a long-term compounder that Canadians can add in their RRSPs on dips.

Read more »

Dividend Stocks

3 Beginner-Friendly Stocks Perfect for Canadians Starting Out Now

Looking for some beginner-friendly stocks? Here’s a trio of options that are too hard to ignore right now.

Read more »

3 colorful arrows racing straight up on a black background.
Tech Stocks

This Canadian Stock Could Rule Them All in 2026

Constellation Software’s pullback could be a rare chance to buy a proven Canadian compounder before its next growth leg.

Read more »

Close-up of people hands taking slices of pepperoni pizza from wooden board.
Dividend Stocks

3 of the Best Canadian Stocks Investors Can Buy Right Now

These three Canadian stocks are all reliable dividend payers, making them some of the best to buy now in the…

Read more »

hand stacks coins
Dividend Stocks

How to Max Out Your TFSA in 2026

Maxing your 2026 TFSA room could be simpler than you think, and National Bank offers a steady dividend plus growth…

Read more »