Why The Trade Desk Stock Fell 24% in September

Shares of the cloud-based advertising platform took a dive on a broad-based sell-off in growth stocks.

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What happened

Shares of The Trade Desk (NASDAQ: TTD) were moving lower last month after the programmatic advertising specialist got swept up in a broad-based sell-off of high-flying cloud stocks. As a result, Trade Desk shares finished the month down 24%, according to data from S&P Global Market Intelligence.

As the chart below shows, the stock fell consistently over the course of the month as a number of factors prompted investors to back away from stocks like The Trade Desk.

So what

Although there was no company-specific news out on Trade Desk last month, there were several reasons for its slide. First, the stock came into the month having already doubled since the beginning of the year, and was therefore one of a number of software-as-a-service stocks that the market seemed to believe was overvalued. Trade Desk shares plunged on Sept. 9, when a wide range of cloud stocks dropped after earnings reports from some cloud companies seemed to come up short of the market’s lofty expectations.

A digital image of a cloud.

Image source: Getty Images.

Another factor that seemed to be weighing on The Trade Desk and other high-flying stocks was the collapse of The We Company’s IPO, as the office-sharing company abandoned plans to go public over concerns about corporate governance issues and wide losses that led many investors to believe that its business model was unsustainable.

Unlike WeWork, Trade Desk is solidly profitable, but the stock still carries a lofty P/E ratio at 60, meaning it’s vulnerable to these kinds of valuation-based sell-offs.

Now what

The Trade Desk has gained modestly through the first week of October, a sign that last month’s headwinds may have passed. The company continues to put up strong growth and is benefiting from a number of secular tailwinds, including the growth of digital advertising, the opportunity in connected TV, and the advantages of using the kind of scalable cloud-based platform that Trade Desk offers.

Over the long term, last month’s sell-off will hardly matter, but it’s a reminder that even the strongest growth can fall sharply for little fundamental reason.

This article represents the opinion of the writer, who may disagree with the “official” recommendation position of a Motley Fool premium service or advisor. We’re Motley! Questioning an investing thesis — even one of our own — helps us all think critically about investing and make decisions that help us become smarter, happier, and richer, so we sometimes publish articles that may not be in line with recommendations, rankings or other content.

Jeremy Bowman owns shares of The Trade Desk. The Motley Fool owns shares of and recommends The Trade Desk. The Motley Fool has the following options: short January 2020 $125 calls on The Trade Desk and long January 2020 $60 calls on The Trade Desk. The Motley Fool has a disclosure policy.

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