Ouch! Why Twitter Stock Was Slammed on Thursday

Glitches in Twitter’s advertising products are costing the company millions.

| More on:

What happened

Shares of social network Twitter (NYSE: TWTR) took a hit on Thursday, falling as much as 19.9%. As of 11:00 a.m. EDT, the stock was down about 19%.

The stock’s slide follows the company’s worse-than-expected third-quarter results. Adding to the disappointment, Twitter’s fourth-quarter revenue outlook was weaker than analysts were anticipating.

So what

Twitter reported revenue of $824 million, up 9% year over year. This was at the low end of management’s guidance range for revenue between $815 million and $875 million and below analysts’ average forecast for revenue of $874 million. This revenue underperformance weighed on profitability, with the growth stock‘s non-GAAP (generally accepted accounting principles) earnings per share coming in at $0.17, down from $0.21 in the year-ago quarter. Analysts, on average, were expecting $0.20.

Twitter’s lower-than-expected revenue growth reflected “revenue product issues and greater-than-expected advertising seasonality in July and August,” management said in the company’s third-quarter shareholder letter. The company said some glitches it is dealing with in its revenue products reduced year-over-year revenue growth by 3 percentage points or more — and some of these issues are expected to impact Q4 as well.

Now what

Looking to Q4, Twitter guided for revenue to be between $940 million and $1.01 billion — below analysts’ average forecast for revenue of $1.06 billion.

“While we are taking steps to remediate these issues, we expect them to continue to weigh on the overall performance of our advertising business in the near term,” said management.

Daniel Sparks has no position in any of the stocks mentioned. The Motley Fool owns shares of and recommends Twitter. The Motley Fool has a disclosure policy.

More on Tech Stocks

Female raising hands enjoying vacation, standing on background of blue cloudless sky.
Tech Stocks

If You Were Waiting for Tech Stocks to Go on Sale, Now’s Your Chance

Tech stocks, like Constellation Software (TSX:CSU), might be terrific bargains amid volatility.

Read more »

visualization of a digital brain
Tech Stocks

The AI Stocks I’m Seriously Considering After the Tech Wreck

Shopify (TSX:SHOP) stock is a seriously impressive stock that just had a great Black Friday.

Read more »

Engineers walk through a facility.
Tech Stocks

TFSA Investors: How to Invest $7,000 in 2026?

TFSA investors should consider investing in diversified index funds and undervalued growth stocks to derive inflation-beating returns.

Read more »

gift is bigger than the other
Tech Stocks

1 Oversold TSX Tech Stock to Buy and Hold in December 2025

Down almost 55% from its 52-week high, CMG is a TSX tech stock that offers significant upside potential in December…

Read more »

Business success of growth metaverse finance and investment profit graph concept or development analysis progress chart on financial market achievement strategy background with increase hand diagram
Dividend Stocks

This Under-the-Radar Tech Stock Can Be Canada’s Next Unicorn

This under-the-radar Canadian power-tech supplier rides AI data centres and electrification, and could quietly compound into a unicorn.

Read more »

investor looks at volatility chart
Tech Stocks

This Soaring Canadian AI Stock Still Trades at a 33% Discount in December 2025

Down 14% from all-time highs, Celestica is an AI stock that trades at a discount to consensus price targets in…

Read more »

data center server racks glow with light
Tech Stocks

Why AI Infrastructure Could Be Canada’s Hidden Asset Boom

Canada’s clean power and land could make it the backbone of AI’s growth, and Hut 8 offers an infrastructure-first way…

Read more »

A person's hand cupped open with a hologram of an AI chatbot above saying Hi, can I help you
Tech Stocks

Shopify Made a Transformative Deal With OpenAI: Is the Stock a Buy?

Shopify (TSX:SHOP) is an AI winner and shares might be too cheap to pass up given the growth catalysts in…

Read more »