Why Did Canada Goose (TSX:GOOS) Stock Fall 21% This Month?

Canada Goose Holdings Inc (TSX:GOOS)(NYSE:GOOS) used to be a TSX darling, but a recent pullback has stirred the market. Is this your best buying opportunity for 2020?

| More on:

Canada Goose Holdings Inc (TSX:GOOS)(NYSE:GOOS) was once one of the best performing stocks on the TSX. Following its IPO in 2017, the stock quadrupled in 18 months. The story since then has been lacklustre. Since mid-2018, shares have been nearly cut in half. Despite the latest drop, the stock has still doubled in value since 2017, but volatility has scared off many long-term investors.

In November, Canada Goose shares lost roughly one-fifth of their value. What’s going on? If management is correct, the current stock price is an outright steal. But does the market know something they don’t?

This could be your best chance at doubling your money in 2020, but the devil is in the details.

Here’s what happened

The price decline stems from a simple factor: falling expectations. Post-IPO, Canada Goose was growing sales and earnings by 40% per year. Revenue growth over the last 12 months still reached 38%, but it was management’s guidance that worried investors. Earlier this year, executives suggested that multi-year growth will only average between 20% and 30%. That’s still impressive, but the market had priced-in higher growth rates.

Importantly, the company is still growing like a weed. Customer loyalty remains at all-time highs, gross margins continue to lead the industry, and drool-worthy growth opportunities still exist in some of the largest luxury markets in the world.

The decline represents a reset in expectations, but judging by the current valuation, it appears as if the market swung a bit too hard the other way. It doesn’t take crazy math to see how this stock could double.

Too cheap to ignore

In the past, Canada Goose shares were often priced between 100 and 150 times trailing earnings. Today, that valuation is down to just 36 times trailing earnings. That’s a steal for a company growing profits this fast.

Even with reeled-in expectations, analysts still expect earnings to grow by roughly 30% per year over the next five years. That means by the end of 2024, Canada Goose could be earning more than $6 per share. Even if shares traded in-line with the market, the stock would be valued at $120 per share, representing 150% in upside. If the company can retain a 30 times earnings valuation, there would be nearly 300% in upside.

What about in a worst-case scenario? If earnings grew at just 15% per year, the company would be generating EPS of around $3.40 in 2024. If the valuation was in-line with the market average, with zero premium priced-in, shares would trade at roughly $70 apiece. That’s still a 50% return over five years.

No matter how you slice it, Canada Goose stock is a bargain with a large margin of safety built in.

This article represents the opinion of the writer, who may disagree with the “official” recommendation position of a Motley Fool premium service or advisor. We’re Motley! Questioning an investing thesis — even one of our own — helps us all think critically about investing and make decisions that help us become smarter, happier, and richer, so we sometimes publish articles that may not be in line with recommendations, rankings or other content.

The Motley Fool owns shares of and recommends Canada Goose Holdings. Fool contributor Ryan Vanzo has no position in any stocks mentioned. 

More on Investing

Blocks conceptualizing Canada's Tax Free Savings Account
Investing

3 Canadian Stocks to Consider Adding to Your TFSA in 2025

Given the uncertain outlook, investors can strengthen their Tax-Free Savings Accounts by adding defensive stocks.

Read more »

Hourglass and stock price chart
Stocks for Beginners

How 2 Stocks Could Turn $10,000 Into $100,000 by 2030

The strong fundamental outlook of these two Canadian growth stocks could significantly multiply their value over the next several years.

Read more »

data analyze research
Bank Stocks

TD Bank: Buy, Sell, or Hold in 2025?

TD stock is down about 12% in 2024. Is it now oversold?

Read more »

space ship model takes off
Stock Market

The Year Ahead: Canadian Stocks With Strong Momentum for 2025

Bank of Montreal (TSX:BMO) stock is just one of many high-momentum value plays worth buying with both hands!

Read more »

rising arrow with flames
Tech Stocks

1 Canadian Stock Ready to Surge in 2025 and Beyond

Finding a great, essential AI stock isn't hard. In fact, this one has a healthy balance sheet, strong growth, and…

Read more »

ETF chart stocks
Investing

Here Are My 2 Favourite ETFs for 2025

These are the ETFs I'll be eyeballing in the New Year.

Read more »

money goes up and down in balance
Dividend Stocks

This 6% Dividend Stock Is My Top Pick for Immediate Income

This Canadian stock has resilient business model, solid dividend payment and growth history, and a well-protected yield of over 6%.

Read more »

Canadian energy stocks are rising with oil prices
Energy Stocks

Outlook for Cenovus Energy Stock in 2025

A large-cap energy stock and TSX30 winner is a screaming buy for its bright business outlook and visible growth potential.

Read more »