Why Did Canada Goose (TSX:GOOS) Stock Fall 21% This Month?

Canada Goose Holdings Inc (TSX:GOOS)(NYSE:GOOS) used to be a TSX darling, but a recent pullback has stirred the market. Is this your best buying opportunity for 2020?

| More on:

Canada Goose Holdings Inc (TSX:GOOS)(NYSE:GOOS) was once one of the best performing stocks on the TSX. Following its IPO in 2017, the stock quadrupled in 18 months. The story since then has been lacklustre. Since mid-2018, shares have been nearly cut in half. Despite the latest drop, the stock has still doubled in value since 2017, but volatility has scared off many long-term investors.

In November, Canada Goose shares lost roughly one-fifth of their value. What’s going on? If management is correct, the current stock price is an outright steal. But does the market know something they don’t?

This could be your best chance at doubling your money in 2020, but the devil is in the details.

Here’s what happened

The price decline stems from a simple factor: falling expectations. Post-IPO, Canada Goose was growing sales and earnings by 40% per year. Revenue growth over the last 12 months still reached 38%, but it was management’s guidance that worried investors. Earlier this year, executives suggested that multi-year growth will only average between 20% and 30%. That’s still impressive, but the market had priced-in higher growth rates.

Importantly, the company is still growing like a weed. Customer loyalty remains at all-time highs, gross margins continue to lead the industry, and drool-worthy growth opportunities still exist in some of the largest luxury markets in the world.

The decline represents a reset in expectations, but judging by the current valuation, it appears as if the market swung a bit too hard the other way. It doesn’t take crazy math to see how this stock could double.

Too cheap to ignore

In the past, Canada Goose shares were often priced between 100 and 150 times trailing earnings. Today, that valuation is down to just 36 times trailing earnings. That’s a steal for a company growing profits this fast.

Even with reeled-in expectations, analysts still expect earnings to grow by roughly 30% per year over the next five years. That means by the end of 2024, Canada Goose could be earning more than $6 per share. Even if shares traded in-line with the market, the stock would be valued at $120 per share, representing 150% in upside. If the company can retain a 30 times earnings valuation, there would be nearly 300% in upside.

What about in a worst-case scenario? If earnings grew at just 15% per year, the company would be generating EPS of around $3.40 in 2024. If the valuation was in-line with the market average, with zero premium priced-in, shares would trade at roughly $70 apiece. That’s still a 50% return over five years.

No matter how you slice it, Canada Goose stock is a bargain with a large margin of safety built in.

The Motley Fool owns shares of and recommends Canada Goose Holdings. Fool contributor Ryan Vanzo has no position in any stocks mentioned. 

More on Investing

man in bowtie poses with abacus
Energy Stocks

The $109,000 TFSA Milestone: How Do You Stack Up?

Hitting the $109,000 TFSA milestone isn’t about perfection, it’s about building consistent habits that make tax-free income possible.

Read more »

Retirees sip their morning coffee outside.
Dividend Stocks

Retiring? $1 Million Isn’t Enough Anymore

$1,000,000 invested in iShares S&P/TSX 60 Index Fund (TSX:XIU) doesn't provide enough income to retire on.

Read more »

chart reflected in eyeglass lenses
Stocks for Beginners

3 TSX Stocks to Buy if You Think the TSX Stays Resilient

These three TSX stocks mix steady demand and growth potential across insurance, healthcare, and energy services.

Read more »

dividends grow over time
Dividend Stocks

Got $10,000? This Dividend Stock Could Deliver $44.26 a Month in Passive Income

You can turn $10K into an easy $44.26/month passive-income stream with this rock-solid Canadian REIT that's raised its payout for…

Read more »

warehouse worker takes inventory in storage room
Tech Stocks

3 Stocks I Loaded Up on Last Year for Long-Term Wealth

Understand the impact of recent geopolitical shifts on stocks and how they may influence future markets and generate wealth for…

Read more »

financial chart graphs and oil pumps on a field
Energy Stocks

3 Canadian Energy Stocks Heating Up for a Big Year

Do you want some exposure to energy stocks while oil is trading over $100 per barrel? These three stocks provide…

Read more »

investor looks at volatility chart
Metals and Mining Stocks

Gold, Staples, or Cash: Where Should You Put Your Money When Markets Get Rocky?

Long-term success comes from staying diversified and investing through market weakness.

Read more »

Printing canadian dollar bills on a print machine
Dividend Stocks

Transform Your TFSA Into a Cash-Creating Machine With $10,000

These two monthly dividend stocks can deliver stable, reliable passive income.

Read more »