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Will Shopify (TSX:SHOP) Stock Double Again in 2020?

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Shopify Inc. (TSX:SHOP)(NYSE:SHOP) has been the road to riches for thousands of investors. In 2015, shares were priced at $35. In 2016, they rose to $60. By 2017, they hit $140. They’ve increased each year since, topping $700 in recent months. A $100,000 investment would now be worth roughly $2 million.

The question now is whether Shopify stock can double yet again in 2020. We’re well on our way, with the stock up 35% year to date.

Despite the historical rise, 2020 could be Shopify’s best year yet. Don’t be surprised to see this high-priced stock prove to investors that it’s worth every penny.

Understand what’s happening

It’s not enough to know that Shopify stock continues to rise year after year. If you want to profit, you’ll need to understand why this is happening. The reason is simple: Shopify has built a successful platform business. That’s it!

The driving force behind Shopify’s success shouldn’t be surprising if you’re familiar with the power of platforms. The most powerful tech companies on earth, from Microsoft Corporation and Apple Inc. to Netflix Inc and, Inc., have all leveraged the magic of platform economics.

Here’s how it works.

Rather than building everything, a platform company simply constructs the basic infrastructure, inviting third-parties to build the rest. For example, Microsoft built the Windows operating system, but other companies and individuals built the vast majority of applications. Amazon is similar, as it doesn’t make all of the products it sells, but rather enables other sellers to reach a huge audience.

Shopify has mastered the platform model for e-commerce. Anyone, anywhere can create a digital business instantly with Shopify’s technology. Everything is built-in, from payment processing to inventory management.

This is where the magic comes in. Shopify has invited every developer on the planet to build new capabilities for its software. Shopify users can take advantage of capabilities that aren’t available on any other platform. This attracts more users, which attracts even more developers, which attracts yet more users.

Once you attain platform status, it’s nearly impossible for others to catch up. There’s a reason why app developers only focus on iOS and Android phones. The same goes for e-commerce. Shopify’s lead is already huge, and every day, the company’s competitor advantage strengthens.

Here’s the bet

Shopify stock looks incredibly expensive at 28 times forward earnings. But as with any stock, the valuation is an expectations game. The market has fully bought into the company’s platform status.

It believes Shopify stands a great chance of doubling or tripling in size for years to come. After all, global e-commerce sales exceed $4 trillion, while Shopify’s market cap remains at $80 billion.

Based on platform economics, it’s a near certainty that Shopify’s business will be considerably larger by the end of the decade. But will that result in stock price gains? That depends.

Over the last five years, Shopify has grown sales by 71% annually. Sales growth last year was around 50%. For such a large company, that’s an incredible pace.

Judging by the valuation, the market isn’t pricing in any slowdown in this growth. If the company stutters, even for a quarter or two, you could see a rapid compression in the valuation multiple.

Shopify stock could double in 2020, but the valuation has made it a trickier bet than the past, one with much larger downside. My suggestion: focus on finding the next Shopify.

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This article represents the opinion of the writer, who may disagree with the “official” recommendation position of a Motley Fool premium service or advisor. We’re Motley! Questioning an investing thesis — even one of our own — helps us all think critically about investing and make decisions that help us become smarter, happier, and richer, so we sometimes publish articles that may not be in line with recommendations, rankings or other content.

John Mackey, CEO of Whole Foods Market, an Amazon subsidiary, is a member of The Motley Fool’s board of directors. Teresa Kersten, an employee of LinkedIn, a Microsoft subsidiary, is a member of The Motley Fool’s board of directors. David Gardner owns shares of Amazon, Apple, and Netflix. Tom Gardner owns shares of Netflix and Shopify. The Motley Fool owns shares of and recommends Amazon, Apple, Microsoft, Netflix, Shopify, and Shopify and recommends the following options: long January 2021 $85 calls on Microsoft and short January 2021 $115 calls on Microsoft.

Fool contributor Ryan Vanzo has no position in any stocks mentioned.

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