Shopify (TSX:SHOP): Why Now Is the Time to Sell!

Shopify (TSX:SHOP) has been an amazing stock for many investors alike. Yet, the stock is looking very frothy and the time to take some profits is now!

| More on:

Shopify (TSX:SHOP)(NYSE:SHOP) has had a monumental run up in the stock. You’d be up 85% if you bought the stock at the start of 2020, and up over 100% if you bought during the market crash. If you bought Shopify anytime in the past five years, all I can say is congratulations!

Although Shopify is one of Canada’s best technology stocks, now might be a good time to sell some or all of your position. At the very least, I would not be buying here.

Shopify stock is more than pricey

The stock has always been expensive, but today’s pricing is sheer froth. On almost every metric, it is ridiculously overvalued. It presently trades with a price-to-sales multiple of 48 times, almost double the valuation it was trading at a year ago. It has a forward price-to-earnings of over 5,000 times!

Of course, Shopify stock has always been pricey, and rightfully so– it is a super-well managed company very reminiscent of a smaller Amazon. It is thriving from the e-commerce revolution and the COVID-19 crisis has appeared to only accelerated that trend.

Yet, the stock is priced for more than perfection here. I mean, the stock can always go up, but over the long term, can it ever really sustain this momentum or “grow” into its multiple?

The company is good, but is it that good?

Beware: Shopify is worth more than RBC stock

All it takes is a second or third quarter slip-up in growth (which, is very possible), and Shopify’s stock could crash back to more reasonable (albeit still pricey), pre-pandemic levels.

Frankly, I don’t believe the positive effects of the COVID-19 crisis are enough to exceed or sustain the recent 100% run up on the stock. Shopify just became Canada’s largest publicly-traded company. Yet, anytime a stock has nudged Royal Bank out of its top spot, there have been some really bad consequences (Valeant, BlackBerry, and Nortel).

2020 could still have some challenges

Management raised a few concerns in its recent first quarter that could potentially impact Shopify’s results and stock in 2020.

First, most of Shopify’s merchants are consumer discretionary retailers (apparel, accessories, etc.). As we head deeper into a recession, sales from these avenues could be seriously impacted as consumers pull back their discretionary spending habits.

Second, Shopify’s key customers are small-to-medium size businesses. Overall, many of these retailers are still facing tough impacts from the COVID-19 crisis. Despite increasing Shopify adoption rates, these smaller businesses are most at risk of failure during this time.

Third, most of its Q1 surge in new merchants was due to Shopify increasing its free trial period to 90 days. It is still uncertain whether this surge in trial usage will actually convert into long-term revenue producing merchants.

Last, Shopify saw more merchants take advantage of Shopify Capital, with loan advances increasing 30% in one quarter. There is a concern that these advances are helping to stabilize (or bailout) business operations, not helping to grow those businesses. This could mean that an increasing group of merchants are facing financial and operational stress. As a result, management has increased its allowance for loan losses.

The Foolish bottom line

In conclusion, Shopify is obviously thrilled by its strong stock momentum. It wisely capitalized by issuing equity at a monumental $700 per share, which will certainly strengthen the business for the long run.

Yet, Shopify’s first-quarter results revealed a thread of caution that should not be ignored. Shopify is obviously a great Canadian and global tech stock. However, it is not completely immune to an economic downturn.

Any type of disappointment in future results could lead to significant downside in the stock. Consequently, I would sell some today, and perhaps buy back later when the stock price returns to reality.

This article represents the opinion of the writer, who may disagree with the “official” recommendation position of a Motley Fool premium service or advisor. We’re Motley! Questioning an investing thesis — even one of our own — helps us all think critically about investing and make decisions that help us become smarter, happier, and richer, so we sometimes publish articles that may not be in line with recommendations, rankings or other content.

John Mackey, CEO of Whole Foods Market, an Amazon subsidiary, is a member of The Motley Fool’s board of directors. Fool contributor Robin Brown owns shares of Amazon. David Gardner owns shares of Amazon. Tom Gardner owns shares of Shopify. The Motley Fool owns shares of and recommends Amazon, Shopify, and Shopify. The Motley Fool recommends BlackBerry and BlackBerry and recommends the following options: short January 2022 $1940 calls on Amazon and long January 2022 $1920 calls on Amazon.

More on Tech Stocks

Person uses a tablet in a blurred warehouse as background
Tech Stocks

2 Canadian AI Stocks Poised for Significant Gains

Here are two top AI stocks long-term investors may want to consider before the end of the year.

Read more »

woman looks at iPhone
Dividend Stocks

Retirees: Is TELUS Stock a Risky Buy?

TELUS stock has long been a strong dividend provider, but what should investors consider now after recent earnings?

Read more »

Car, EV, electric vehicle
Tech Stocks

Better Electric Vehicle (EV) Stock: Magna International vs. Rivian

Rivian (NASDAQ:RIVN) is growing quickly, but Magna International (TSX:MG) is more profitable.

Read more »

Canadian Dollars bills
Tech Stocks

Invest $30,000 in 2 TSX Stocks, Create $9,265.20 in Passive Income

If you're only going to invest in two TSX stocks, invest in these top choices that have billionaires backing them…

Read more »

Start line on the highway
Tech Stocks

3 Beginner-Friendly Stocks Perfect for Canadians Starting Out Now

Are you new to investing in the stock market? Here are three Canadian companies that are perfect to get you…

Read more »

Digital background depicting innovative technologies in (AI) artificial systems, neural interfaces and internet machine learning technologies
Tech Stocks

Step Aside, BlackBerry: This AI Stock Is the Real Deal for Canadian Investors

Down 60% since 2016, BlackBerry stock remains a high-risk investment for investors due to its tepid sales and negative profit…

Read more »

cryptocurrency, crypto, blockchain
Tech Stocks

2 Stocks to Hold Instead of Bitcoin in 2025

Investors with a high-risk appetite can consider increasing exposure to stocks such as MicroStrategy and Coinbase to benefit from the…

Read more »

Asset Management
Dividend Stocks

3 Safe Canadian Stocks to Buy Now and Hold During Market Volatility

These Canadian stocks offer the perfect trio for investors looking for growth, income, and long-term holds.

Read more »