Beginner Investors: 2 Strategies to Simplify Investing

Learn about key strategies for beginner investors, including advice from Warren Buffett. Advice includes using an ETF such as iShares Composite S&P ETF (TSX:XIC).

Starting out can be the hardest part of investing for many. One can easily become overwhelmed with the breadth of options available to the average investor to choose from.

For those just starting out, I am going to outline two investment strategies that can help simplify these choices. The first strategy is for the passive investor. The second strategy is for the active investor.

Simplify your portfolio: For the passive investor

For those who have not explored the benefits of exchange-traded funds (ETFs), there is perhaps no better time than now. The fees paid by investors for access to these widely diversified funds (management expense ratios) are a fraction of those charged by mutual funds. This translates directly to profit and long-term capital appreciation for investors with very long-time horizons (i.e., retirement accounts).

As capital inflows to ETFs have surged over the past two decades amid a swath of passive investors seeking lower fees, the range of options has increased immeasurably. For truly passive investors with no desire to pick and choose specific companies to invest in, I’d recommend an index-tracking ETF such as the iShares Composite S&P/TSX index ETF (TSX:XIC). This ETF tracks the broad TSX index and provides investors with exposure to the Canadian economy that is as diversified as can be.

Other index ETFs track various U.S. indices, as well as European, Asian, and other stock markets around the world. These are good options for investors seeking further geographic portfolio diversification. I’d recommend picking one Canadian, one U.S., and one global ETF. Having a fully diversified, global portfolio of stocks should help smooth out returns over long periods of time.

Simplify your portfolio: For the active investor

For those who enjoy the Foolish advice we provide here, and want to pick specific stocks, I’d recommend the following strategy. Simplifying investing can come down to creating a process. This can differ for each investor based on personal preference and risk-tolerance levels. There’s one process I’ve used in the past which has helped me to maintain patience and remove a lot of emotion from investing.

The first step is to pick the number of stocks one wants to hold. As iconic investor Warren Buffett has said in the past, putting all of one’s eggs in a basket isn’t a good idea, but if you believe in some baskets more than others, overdiversification can reduce one’s returns over time. In other words, putting a higher percentage of one’s eggs in good-quality baskets is a better idea than spreading out investments too widely. This latter strategy will also lead to incurring higher trading fees as well.

I think less is more. Assuming you can only pick the 25 of the best stocks in the world, what would you buy? This approach helps to narrow one’s focus to only the best companies that one would want to hold for very long periods of time.

Assigning a 4% weight to each of the 25 companies one has picked simplifies this further. If you have $100,000 to invest, buy $4,000 of each stock once. This will keep trading fees low. Every year, re-balance your portfolio. If one stock goes down 50% and is now worth $2,000, top it up so it becomes 4% of your portfolio again.

If a stock doubles, sell some to bring it down to your desired percentage. Having a process like this allows for automatic buying low, selling high. This will remove all emotion from investing and lower stress levels across the across the board — a win-win!

Stay Foolish, my friends.

Fool contributor Chris MacDonald has no position in any of the stocks mentioned.

More on Stocks for Beginners

Dividend Stocks

Got $7,000? Where to Invest Your TFSA Contribution in 2026

Putting $7,000 to work in your 2026 TFSA? Consider BMO, Granite REIT, and VXC for steady income, diversification, and long-term…

Read more »

some REITs give investors exposure to commercial real estate
Dividend Stocks

The Ideal Canadian Stock for Dividends and Growth

Want dividends plus steady growth? Power Corporation offers a “quiet compounder” mix of cash flow today and patient compounding from…

Read more »

AI concept person in profile
Tech Stocks

TFSA Wealth Plan: Create $1 Million With a Single Canadian Stock

Topicus could help build a $1 million TFSA thanks to sticky software, recurring revenue, and a disciplined acquisition engine if…

Read more »

Young Boy with Jet Pack Dreams of Flying
Stocks for Beginners

The Smartest Growth Stock to Buy With $1,000 Right Now

This under-pressure growth stock is backed by surging demand, a massive backlog, and a clear runway for expansion in the…

Read more »

Canadian flag
Dividend Stocks

Buy Canadian: These TSX Stocks Could Outperform in 2026

Looking to 2026, three Canadian names pair reasonable valuations with resilient cash flow and structural tailwinds.

Read more »

woman checks off all the boxes
Stocks for Beginners

4 Cheap Canadian Stocks to Buy Right Now With $4,000

Are you looking for some investment ideas for 2026? Here are four Canadian growth stocks I'd buy for the new…

Read more »

shipping logistics package delivery
Dividend Stocks

TFSA Investors: 3 Canadian Stocks to Hold for Life

Want TFSA stocks you can hold for life? These three Canadian names aim for durability, compounding, and peace of mind.

Read more »

Senior uses a laptop computer
Stocks for Beginners

If I Could Only Buy 3 Stocks in the Last Month of 2025, I’d Pick These

As markets wrap up 2025, these three top Canadian stocks show the earnings power and momentum worth holding into next…

Read more »