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Watch List: 6 Stocks to Buy in July

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Investors seem to have priced-in a recession, which explains why the markets rebounded so fast after the March sell-off. But the market has also priced in a recovery. Investors have assumed that a recovery will happen and are buying accordingly. But this is a dangerous state of affairs. First of all, if there really is a full economic recovery, the markets might not move very much.

Second, a market with a baked-in recovery is highly vulnerable to shock. Equities can absorb bad news. To a certain extent, all news is bad news. But the markets don’t cope quite so well with shock. Early earnings reports this year saw a few industries managing to capitalize on the pandemic. So-called “stay at home” stocks that supported working from home saw steep gains, for instance.

A year of new stock trends

The rest of the year might not be so rosy. Retailers that saw an increase in online shopping likely will not be able to replicate this early win. Consumers have already settled into the “new normal,” meaning that any early momentum from industrial disruption has likely evaporated.

It might be difficult, for instance, for Shopify to replicate the quarterly boost it received when the quarantine first came into effect.

That said, a few trends could be with us for the longer term. Changes to the way we live that could prove longer-lasting include renewables growth, logistics streamlining, and the digitalization of workplaces. While early steep growth may be behind us, stocks like Shopify, Kinaxis, Loblaw, and Alimentation Couche-Tard are likely to continue being defensively profitable deep into the decade. These are key names to watch for a dip.

With great disruption comes great risk

Other names could see a pullback and are top stocks to add to a watch list. Franco-Nevada has been galloping ahead. It’s worthy of a long position, but value investors may want to watch for a dip. Likewise, Docebo is reaching new highs, making it a wish-list name to snap up on a pullback. This name shows little sign of letting up, though, having gained almost 20% in just five days at the time of writing.

There is a marked decrease in responsibility in the markets, however. Anybody watching the rise of zero-commission platforms such as Robinhood will know that there are a lot of questionable trades being made at the moment.

Meanwhile, unemployment is rocketing and casinos are closed, creating two distinct types of money vacuum. Risk is ratcheting and U.S. and Canadian stock markets are simply not reflecting our economies.

One of the benefits, though – as well as the great dangers – of a sell-off is that investors tend to dump everything when the market gets spooked. This means that a lot of proverbial babies are going to get thrown out with the bathwater.

Investors should, therefore, begin drawing up a wish list of richly valued stocks while laying aside cash. Value opportunities in quality stocks are on the way. Investors simply need to figure out where to wait.

Tech stocks aren’t known for their affordability. But there are a some names on the TSX that match value with strong, long-term potential. We’ve rounded up a few of them for you...

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This article represents the opinion of the writer, who may disagree with the “official” recommendation position of a Motley Fool premium service or advisor. We’re Motley! Questioning an investing thesis — even one of our own — helps us all think critically about investing and make decisions that help us become smarter, happier, and richer, so we sometimes publish articles that may not be in line with recommendations, rankings or other content.

Fool contributor Victoria Hetherington has no position in any of the stocks mentioned. Tom Gardner owns shares of Shopify. The Motley Fool owns shares of and recommends Shopify and Shopify. The Motley Fool recommends ALIMENTATION COUCHE-TARD INC and KINAXIS INC.

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