Forget Aurora: This Could Be a Hotter Pot Stock to Buy

Rather than investing a producer like Aurora Cannabis Inc (TSX:ACB)(NYSE:ACB), cannabis investors should consider investing in the retail pot sector.

| More on:
Cannabis stocks have fallen.

Since Aurora Cannabis (TSX:ACB)(NYSE:ACB) released its quarterly results several weeks ago, there’s been some bullishness surrounding the stock. But investors shouldn’t be so quick to jump on the bandwagon. Aurora is a stock that’s let investors down time and time again. The company is bloated with expenses and has spread into too many different locations; it’ll take a massive cleanup effort to make the stock investable.

And rather than wait for Aurora to become a justifiable investment at its nearly $2 billion market cap, investors are likely better off looking elsewhere.

A pot stock with an advantage over Aurora

One of the reasons I’m not terribly optimistic about Aurora’s future is that unlike other cannabis companies, it’s failed to secure a key partner from another industry. While having a big investor from another industry won’t necessarily fix what’s wrong with a business, it can help make it more stable. It can also open up attractive opportunities in the process.

That’s exactly why Fire & Flower Holdings (TSX:FAF) could be an underrated buy right now. The pot stock partnered with retail giant Alimentation Couche-Tard last year. The two companies working together could dominate the retail space in the cannabis industry. And so far, Fire & Flower has done a great job of growing.

On June 16, the pot retailer released its first-quarter results of 2020. Its sales of $23.1 million were up 142% from a year ago when it generated just $9.5 million in revenue. The company also incurred a smaller loss than it did a year ago. Revenue in Q1 was also up 38% from the fourth quarter where Fire & Flower reported sales of $16.8 million.

What’s impressive is that the Q1 results were up until May 2, which would’ve included the full month of April. That would have been well into the pandemic and after all the panic buying had ended. And yet, Fire & Flower still showed strong sales numbers. That’s an encouraging sign for cannabis investors, as it shows that COVID-19 hasn’t kept the company’s sales from growing. Fire & Flower has adapted, depending on the market, by offering home delivery and curbside pick-up to allow consumers to continue to purchase cannabis safely during the pandemic.

Fire & Flower is a dirt-cheap buy given its growth potential

In its earnings release, Fire & Flower noted that there was “meaningful demand” for new Cannabis 2.0 products during the quarter. The new products only started hitting store shelves late last year in Canada and could keep Fire & Flower’s sales strong throughout 2020. There’s still a lot of reason to be optimistic that the cannabis retailer will continue to do well this year even amid the pandemic.

With the stock trading at around just 1.7 times its revenue, Fire & Flower is a ridiculously cheap buy compared to a larger stock like Aurora that trades at around six times its revenue.

If you’re looking for a good growth stock or just a smaller pot stock that has more upside than Aurora, Fire & Flower could be a great pick today. It’s loaded with potential, and it doesn’t cost much to own right now.

This article represents the opinion of the writer, who may disagree with the “official” recommendation position of a Motley Fool premium service or advisor. We’re Motley! Questioning an investing thesis — even one of our own — helps us all think critically about investing and make decisions that help us become smarter, happier, and richer, so we sometimes publish articles that may not be in line with recommendations, rankings or other content.

Fool contributor David Jagielski has no position in any of the stocks mentioned. The Motley Fool recommends ALIMENTATION COUCHE-TARD INC.

More on Investing

Family relationship with bond and care
Dividend Stocks

3 Rare Situations Where it Makes Sense to Take CPP at 60

If you get lots of dividends from stocks like Brookfield Asset Management (TSX:BAM), you may be able to get away…

Read more »

Car, EV, electric vehicle
Tech Stocks

Why Tesla Stock Surged 16% This Week

Tesla stock (NASDAQ:TSLA) has been all over the place in the last year, bottoming out before rising after first-quarter earnings…

Read more »

A lake in the shape of a solar, wind and energy storage system in the middle of a lush forest as a metaphor for the concept of clean and organic renewable energy.
Dividend Stocks

Forget Suncor: This Growth Stock is Poised for a Potential Bull Run

Suncor Energy (TSX:SU) stock has been on a great run, but Brookfield Renewable Corporation (TSX:BEPC) has better growth.

Read more »

Female friends enjoying their dessert together at a mall
Dividend Stocks

Smart TFSA Contributions: Where to Invest $7,000 Wisely

TFSA investors can play smart and get the most from their new $7,000 contribution from two high-yield dividend payers.

Read more »

Dollar symbol and Canadian flag on keyboard
Investing

5 Incredible Canadian Stocks to Buy in May 2024

These Canadian stocks have solid fundamentals and good growth prospects to deliver above-average returns.

Read more »

A data center engineer works on a laptop at a server farm.
Tech Stocks

Invest in Tomorrow: Why This Tech Stock Could Be the Next Big Thing

A pure player in Canada’s tech sector, minus the AI hype, could be the “next big thing.”

Read more »

Various Canadian dollars in gray pants pocket
Dividend Stocks

TFSA Investors: 3 High-Yield Stocks to Own for Passive Income

Top TSX stocks for high-yield passive income.

Read more »

thinking
Investing

Down by 3.43%: Is Royal Bank of Canada Stock a Buy?

As the largest Canadian bank by market capitalization and revenue, here’s a better look at whether RBC stock can be…

Read more »