How to Motivate Yourself to Save for Retirement

Here’s how to motivate yourself to buy stocks for retirement like Alimentation Couche-Tard Inc (TSX:ATD.A)(TSX:ATD.B).

| More on:

Finding the motivation to do things you know you should do is difficult. Sometimes we struggle to get moving on our goals like saving for retirement. When that happens, we often need to evaluate what we really want.

If you want to save for retirement but find yourself spending the money that you had initially planned to save, maybe you should consider whether your habits really align with what you want in life.

When our habits don’t align with what we truly want, it can leave us feeling negative about ourselves and our lives. The next time you find yourself dipping into savings for something that you want spontaneously, ask yourself how you might feel about the decision later.

Motivate yourself to save for retirement

If you think that your choice will later leave you feeling stressed or overwhelmed, then take a moment to breathe. Don’t let your emotions rule your decisions. Take a logical approach.

Finding the motivation to save isn’t as difficult as it may sound. If you like buying things for yourself, try to find some joy in buying stocks for yourself. Research stocks to buy and find excitement in the companies that you want to own.

Make a list of all the reasons the company is a great opportunity for you. Gain pleasure from the fact that you did treat yourself to something — even if it isn’t a latte or a trip to Hawaii.

If you are looking for a great stock to help you retire one day, here’s one that might interest you.

Alimentation Couche-Tard

Alimentation Couche-Tard (TSX:ATD.A)(TSX:ATD.B) released fourth-quarter and fiscal-year 2020 results at the end of June. On September 1, the company will release first-quarter 2021 financial earnings. 

Like many corporations, Alimentation Couche-Tard also struggled during the COVID-19 pandemic. The company saw rapidly declining fuel sales as consumers stayed at home. Luckily, customers purchased larger amounts of items from their stores, offsetting some of the impacts.

From the earnings report:

“Fuel volumes declined rapidly following the initial response to the crisis but stabilized during April, while fuel margins overall benefited from the rapid and steep decline in crude prices as well as by changes in the competitive landscape. Merchandise sales benefited from a higher average basket which helped offset in part the lower number of visitors.”

If you are interested in buying Alimentation Couche-Tard stock to boost your retirement portfolio, then begin by purchasing shares slowly. Set a date every month to buy a small stake. That way, if the stock price goes down, you can take advantage of dollar-cost averaging.

Retire by dollar-cost averaging

Dollar-cost averaging is the idea that if you buy a share in a company for $100 and then the price drops to $95, you can buy another share at the lower price and reduce your average purchasing price.

It is normal for stocks to fluctuate in value. The only way for you to capture the upside is if you buy on the dips.

When a stock falls in value, investors sometimes get scared because they don’t want to lose money. Instead of feeling afraid, buy a small stake in a stock every month.

It is impossible to time the market perfectly. Instead of trying to be psychic, be strategic.

Fool contributor Debra Ray has no position in any of the stocks mentioned. The Motley Fool recommends ALIMENTATION COUCHE-TARD INC.

More on Stocks for Beginners

Canada Day fireworks over two Adirondack chairs on the wooden dock in Ontario, Canada
Stocks for Beginners

The Year Ahead: Canadian Stocks With Strong Momentum for 2026

Discover strategies for investing in stocks based on momentum and sector trends to enhance your returns this year.

Read more »

man looks worried about something on his phone
Dividend Stocks

Is BCE Stock (Finally) a Buy for its 5.5% Dividend Yield?

This beaten-down blue chip could let you lock in a higher yield as conditions normalize. Here’s why BCE may be…

Read more »

stocks climbing green bull market
Stocks for Beginners

1 Elite Canadian Stock Down 34% to Buy and Hold Forever

A temporary pullback has created a long-term buying opportunity in one of Canada’s most resilient logistics stocks.

Read more »

a man relaxes with his feet on a pile of books
Dividend Stocks

What’s the Average RRSP Balance for a 70-Year-Old in Canada?

At 70, turn your RRSP into a personal pension. See how one dividend ETF can deliver steady, tax-deferred income with…

Read more »

Dividend Stocks

The Absolute Best Canadian Stocks to Buy and Hold Forever in a TFSA

Uncover the best stocks for your Tax-Free Savings Account investment strategy and understand the Canadian market dynamics.

Read more »

rising arrow with flames
Dividend Stocks

FIRE Sale: 1 Top-Notch Dividend Stock Canadians Can Buy Now

This “fire‑sale” bank may be mispriced. BMO’s durable dividend and U.S. expansion could reward patient buyers when fear fades.

Read more »

the word REIT is an acronym for real estate investment trust
Dividend Stocks

TFSA Investors: How to Structure a $75,000 Portfolio for Monthly Income

Turn $75,000 in your TFSA into a tax-free monthly paycheque with a diversified mix of steady REITs and a conservative…

Read more »

Printing canadian dollar bills on a print machine
Stocks for Beginners

Invest $10,000 in This Dividend Stock for $333 in Passive Income

Got $10,000? This Big Six bank’s high yield and steady earnings could turn tax-free dividends into serious compounding inside your…

Read more »