Shopify (TSX:SHOP): Should You Pay 60x Sales for the Unstoppable e-Commerce Play?

Shopify Inc. (TSX:SHOP)(NYSE:SHOP) stock has continued to defy the laws of gravity, but has the valuation become overstretched amid the COVID crisis?

| More on:

With the stock market at a critical crossroads, we’re likely to continue seeing a split in the performance between COVID-resilient plays (some of which view the pandemic as a tailwind) and firms that have seen the COVID crisis decimate their businesses. Nobody knows what the second wave of COVID will due to these two baskets of stocks. Regardless, in the grander scheme of things that the following COVID-resilient plays may have overrun their intrinsic value ranges.

Yes, it’s nice to have a pandemic-resilient play that will have your back in a worsening of this crisis. But one must never forget to consider the price they’ll pay for the protection they’ll receive. Overpaying for a safety play can be just as dangerous as reaching for the battered firms at ground zero of the COVID crisis.

Without further ado, consider taking profits in a hot name like Shopify (TSX:SHOP)(NYSE:SHOP), as the valuations, I believe, has been stretched in recent months.

An incredible company deserves a premium, but how much of a premium?

Don’t get me wrong; Shopify is an incredible company that deserves a massive premium multiple. That said, one has to draw the line somewhere. Sure, those hot shares of Shopify will always command a multiple that makes it profoundly overvalued if you’re evaluating the company on a relative basis. Shopify is a best-in-breed e-commerce kingpin, after all.

With a history of big downs and ups, though, Shopify finds itself overdue for one of its steep plunges before it can sustain another leg up. Amid this pandemic, which has been a tailwind for Shopify, blowout quarters have become the new norm. While Shopify will continue to flex its muscles over the next year as demand for its offering continues to surge, the stock may become a victim of the firm’s past success.

Shopify’s nosebleed-level valuation suggests nothing short of perfection is baked in

Today, Shopify sports a 60 times sales multiple, as a result of some serious multiple expansion since the pandemic started. If that’s not a nosebleed-level valuation, I don’t know what is.

SHOP Shopify stock Chart

With the recent bounce off its September lows, it appears that many investors are more than willing to pay 60, 70, maybe 100 times revenues for a company that has no real dents in its armour. If you can’t value the firm at these heights, it’d be wiser to wait for a pullback before getting in, as many speculators in this market seek to play the game of greater fools (that’s based on the greater Fool theory and no, it has absolutely nothing to do with us here at the Motley Fool!).

The game of greater fools will enrich many, but poorly timed new entrants into the name could be at risk of holding the bag. And if you’re one of many beginner investors looking to put new money into a hot stock, the last thing I want is for you to have to suffer from a bad case of indigestion while everyone else has been enjoying a feast of gains in recent months.

The Foolish takeaway on Shopify

I pounded the table on the stock back in the market depths of March and April, citing that Shopify would be a significant beneficiary of the pandemic. Since then, the long-term fundamentals, I believe, have been mostly unchanged.

While the Shopify story is real, unless you can justify paying 60x sales for the name with all the optimism and high expectations surrounding the name, I’d wait patiently for a more meaningful pullback.

Fool contributor Joey Frenette has no position in any of the stocks mentioned. Tom Gardner owns shares of Shopify. The Motley Fool owns shares of and recommends Shopify and Shopify.

More on Tech Stocks

builder frames a house with lumber
Dividend Stocks

2 TSX Stocks Worth Buying Before the Next Market Recovery Gets Going

Two TSX stocks with contrasting performance in 2026 are buying opportunities before the next market recovery.

Read more »

oil pump jack under night sky
Dividend Stocks

The 1 Stock I’d Keep Forever Inside a TFSA 

Explore how a TFSA can enhance your investment growth by allowing tax-free savings for your financial future.

Read more »

middle-aged couple work together on laptop
Tech Stocks

Why $1 Million in Retirement Savings May Not Be Enough Anymore  

Is your retirement savings enough in today's changing environment? Learn how market shifts can affect your retirement approach.

Read more »

Piggy bank with word TFSA for tax-free savings accounts.
Tech Stocks

What a Typical 50-Year-Old Canadian Actually Has in Their TFSA 

Learn how TFSA contributions change with age and why those at age 50 see a significant increase in their balances.

Read more »

moving into apartment
Tech Stocks

Where I’d Put My $7,000 TFSA Contribution If I Were Starting Fresh This Year

Add this Canadian tech giant to your self-directed TFSA portfolio to unlock potentially years of tax-sheltered wealth growth.

Read more »

businessmen shake hands to close a deal
Tech Stocks

1 Terrific Tech Stock Down 30% to Buy and Hold for Decades

Docebo’s sell-off looks more like market nerves than a broken business, and its profits and buybacks are making that gap…

Read more »

dividends grow over time
Tech Stocks

1 Standout Growth Stocks Worth Buying Today and Holding for the Long Haul

If you don't mind being a little contrarian, you can pick up high-quality growth stocks at modest valuations. Here's one…

Read more »

Blocks conceptualizing Canada's Tax Free Savings Account
Tech Stocks

Where to Invest Your $7,000 TFSA Contribution

Got $7,000 in TFSA room? Shopify stock could be your best long-term bet. Here's why this Canadian commerce giant is…

Read more »