Aurora Cannabis Jumps 158%! More Gains to Come?

Aurora Cannabis Inc. (TSX:ACB)(NYSE:ACB) soared in the last week for a few reasons, but is the stock now headed up? Or is it destined to drop?

Cannabis companies are set to do very well in the coming decade. By 2030, according to economists, the cannabis market could be worth about $170 billion! That’s well up from the about $10 billion it’s worth today.

In the meantime, legalization continues to creep in around the world. Most recently, five states either legalized or decriminalized cannabis in the United States election. With President-Elect Joe Biden set to take office, many cannabis companies believe this is only the beginning. This comes from the former vice-president and Vice-President-Elect Kamala Harris stating the administration would decriminalize marijuana across the country.

So, clearly, many investors are thinking it could be a rebirth for cannabis stocks. Such is the case for Aurora Cannabis (TSX: ACB)(NYSE:ACB), with shares jumping an incredible 200% after the news broke. But should investors hold out hope for this company? Or is it too good to be true?

The bulls

Investors looking to get rich quick swarmed Aurora thanks to one thing: production. The company was able to boast the highest production at the lowest cost, bringing down cost per gram down to under a dollar. That was unheard of in this industry. With its 15 cultivation sites, the company could produce about 650,000 kilograms per year! And that looked to only get higher.

The company could also boast the highest number of countries it was licensed in. Thanks to its medical marijuana sales, Aurora has a foothold in 24 countries, including Canada. This leaves the door open for when legalization happens in these countries. This includes the United States, where it is still working on its cannabidiol (CBD) market.

Then, of course, there is the room for a partner. The company hired analyst Nelson Peltz to help bring the company to the next level. Peltz has helped with packaging and making recreational marijuana use more appealing in general. While the company remains against the idea of a partnership, success in this area could lead to a partial stake in Aurora that brings in huge cash.

The bears

With the pandemic, however, things changed. In fact, it changed almost as soon as legalization hit. Aurora Cannabis stock plummeted after legalization and has yet to recover. The pandemic made that worse, as the company had to shut five of its production facilities, sold a greenhouse, and put a pause on construction of new houses. Now production will be at about a third of the previous 650,000 kilograms.

While medical marijuana sales continue to rise, the company continues to struggle with recreational use. In fact, the bad news only continued as Peltz then resigned with no new deals being brokered. And, of course, let’s not forget the share split to keep Aurora alive on the New York Stock Exchange. It also continues to dilute shares, which shareholders are super upset about. Another reason to be upset? While all this is going on, management received hefty pay raises. Ouch.

Foolish takeaway

Aurora is a shadow of the company it once was. With no big-name advisors, little cash, except what it takes from shareholders, production cuts, and no partnership in sight, I’d suspect these gains are going to be short-lived. If you managed to make money after the recent increase, I personally would advise doing some research and selling at least part of your stake.

Fool contributor Amy Legate-Wolfe owns shares of Aurora Cannabis.

More on Cannabis Stocks

Cannabis business and marijuana industry concept as the shadow of a dollar sign on a group of leaves
Stocks for Beginners

This Cannabis Stock Jumped 12% in a Day: The Math Says Be Careful

Tilray's record revenue came with declining cannabis sales and negative free cash flow, making the investment much more speculative than…

Read more »

Cannabis business and marijuana industry concept as the shadow of a dollar sign on a group of leaves
Cannabis Stocks

Curaleaf’s Takeover Bid for Aurora Cannabis: What Investors Need to Know

Curaleaf's takeover bid for Aurora Cannabis offers a premium but brings stock, debt, and deal risks. Here’s what ACB investors…

Read more »

Cannabis business and marijuana industry concept as the shadow of a dollar sign on a group of leaves
Cannabis Stocks

Curaleaf Just Announced a Hostile Takeover Bid for Aurora Cannabis. Here’s What This Means for Investors.

It's appealing directly to the Canadian company's shareholders with a cash-and-stock offer.

Read more »

runner checks her biodata on smartwatch
Cannabis Stocks

Average TFSA and RRSP Balances at Age 45: Are You on Par?

Most 45-year-olds have less than $100,000 combined in their TFSA and RRSP. Here's how TerrAscend could help you close the…

Read more »

Yellow caution tape attached to traffic cone
Cannabis Stocks

2 Risky Stocks That Could Send Your $100,000 Investment to $0

Cannabis stocks look risky because price wars, dilution, and regulation can turn one weak quarter into a long drawdown.

Read more »

Pot stocks are a riskier investment
Cannabis Stocks

My Biggest Investing Regret in 2025 Was Buying This Stock

Canopy Growth is a cautionary reminder to buy businesses, not headlines, especially in hype-driven sectors like cannabis.

Read more »

Yellow caution tape attached to traffic cone
Cannabis Stocks

2 Popular Stocks That Could Wipe Out a $100,000 Nest Egg

Aurora Cannabis (TSX:ACB) is one stock that could wipe out your nest egg.

Read more »

Farmer smiles near cannabis crop
Cannabis Stocks

Here’s Why I Wouldn’t Touch Canopy Growth Stock With a 10-Foot Pole

Down almost 99% from all-time highs, Canopy Growth is a beaten-down cannabis stock that remains a high-risk investment in 2026.

Read more »