Here’s why I think 2021 could be the year Shopify goes white hot.
Pandemic has only accelerated growth
Fellow Fool contributor Joey Frenette recently commented on this key catalyst in a recent piece. He wrote, “Many small- and medium-sized businesses (SMBs) that were reluctant to try out Shopify before the pandemic were forced to enter the realm of the digital or run the risk of being left behind amid COVID-induced lockdowns. Shopify was viewed as a critical lifeline amid the pandemic, and it won many new clients, many of whom, I believe, will remain customers of Shopify for life. Heck, some merchants may decide to ditch their pricy reopening plans altogether if their digital stores are thriving.”
These comments are right on the money. Indeed, Shopify has proven itself to not only be pandemic-proof. This is a company that has thrived as a result of the secular trends perpetuated by the pandemic. As the world shifted to finding e-commerce solutions to retail lockdowns, Shopify’s high-quality product offerings were pushed into the limelight. I think the acceleration in these trends is unlikely to slow. Accordingly, investors would be well served, considering this stock on dips moving forward.
Lots of upside potential, but be wary of the valuation
Perhaps the biggest knock against Shopify right now is its valuation. Investors must have a firm grasp of the reality of investing in hyper-growth stocks like Shopify. At some point, if Shopify isn’t able to exceed the growth estimates endowed on the company by the market, we could see a sharp pullback. Investing at these levels requires a firm belief that this company will be able to accelerate its growth over time, not merely maintain its current torrid pace. At some point, any slowdown could cause a rapid share price decline, so investors must brace for such an eventuality.
That said, for those with the stomach for hyper-growth investments, Shopify is one of a kind. I think this is a world-class company with a desirable business model and tons of room for growth. I would suggest being patient with this stock, as we could see some ebbs and flows over the near term. This is a stock one needs to hold with conviction, so be aware of the downside risks before jumping in with both feet.