The Reddit Effect: How High Can BlackBerry Stock Soar?

A Reddit-fuelled rally has sparked a huge run for shorted stocks like BlackBerry Ltd. (TSX:BB)(NYSE:BB) and a top video game retailer.

| More on:

Andrew Left, the famed short-seller who founded Citron Research, took on the stock price of Shopify several years ago. In this instance, Left was forced to fold, as Shopify shares continued to go through the roof. Short-sellers who have dumped on GameStop, AMC Entertainment Holdings, and even BlackBerry (TSX:BB)(NYSE:BB), have now found themselves on the receiving end of a retail investor rampage. At the centre of this story is a Reddit board now infamous for its bold and populist trading tactics.

Can r/wallstreetbets continue to put stocks like GameStop, AMC, and BlackBerry into the stratosphere? Let’s discuss.

How Reddit users have shaken up short-sellers and Wall St.

GameStop, a top video game retailer, has attracted short-sellers in recent years. Like other brick-and-mortar retailers, conventional wisdom suggested that its days were numbered. This intensified during the COVID-19 pandemic. WallStreetBets bet that they could spur a market rally by fueling demand, pitting themselves against short-sellers like Left.

When the year started, GameStop was trading below the US$20 mark. It had climbed to nearly $300 at the time of this writing. BlackBerry has also benefited from this flood of retail investors. There are roughly 2.2 million members of the WallStreetBets community. It is impossible to determine the extent of this retail investor push. Members are hoping they can capitalize off a short squeeze. However, some prominent hedge funds have already reportedly backed off from their position.

Will BlackBerry stock be the next big beneficiary of this bump?

This week, I’d discussed why investors should get in on the BlackBerry boom. No, I’m not a Redditor. I’m bullish on the Waterloo-based technology company for the long term. CEO John Chen has powered a push into exciting markets that include automated vehicles and endpoint security. Its recent collaboration with Amazon holds huge promise for its footprint in automobile software development.

On January 26, Royal Bank downgraded BlackBerry stock in the face of this Reddit-powered rally. In the note, analyst Paul Treiber said that the fundamentals did not support the recent uptick. He stated that only a massive patent sale or a bolstering of its QNX division would justify the rally. Still, it is hard not to be intrigued by this battle between short-sellers and retail investors.

Should you stack BlackBerry stock today?

WallStreetBets has attracted the attention of some of the biggest players in the investing world. There have been calls for punitive action against what critics claim is a pump-and-dump scheme disguised as a populist investor revolt. Those who added BlackBerry over the last two months may want to take their profits as this battle rages on. This incident could inspire new regulations that may curb the influence of communities like WallStreetBets. Whatever happens, Foolish investors should be watching this fascinating episode in trading history.

Here at the Fool, we advocate taking a long-term approach. That means adding stocks that boast strong fundamentals, which will reward shareholders over the long term. BlackBerry has gone from a potential value pick to overvalued in a very short time. Practical investors may choose to reinvest their quick gains into equities with stronger fundamentals. Others may want to enjoy the ride.

John Mackey, CEO of Whole Foods Market, an Amazon subsidiary, is a member of The Motley Fool’s board of directors. Fool contributor Ambrose O'Callaghan owns shares of ROYAL BANK OF CANADA. David Gardner owns shares of Amazon. Tom Gardner owns shares of Shopify. The Motley Fool owns shares of and recommends Amazon, Shopify, and Shopify. The Motley Fool recommends BlackBerry and BlackBerry and recommends the following options: long January 2022 $1920 calls on Amazon and short January 2022 $1940 calls on Amazon.

More on Tech Stocks

Digital background depicting innovative technologies in (AI) artificial systems, neural interfaces and internet machine learning technologies
Stocks for Beginners

This Stellar Canadian Stock Is Up 497% This Past Year and There’s More Growth Ahead

This under-the-radar Canadian stock has surged nearly 500% in 12 months – and its growth story may just be getting…

Read more »

Illustration of data, cloud computing and microchips
Tech Stocks

Opinion: This Is the Only TSX Growth Stock to Own for the Next 3 Years

Alithya Group is quietly building one of Canada's most compelling IT growth stories. Here's why this TSX tech stock deserves…

Read more »

semiconductor manufacturing
Tech Stocks

Want Global Growth Without U.S. Stocks? Start With These 2 Names

If you want global growth without adding more U.S. exposure, ASML and SAP offer two very different but powerful ways…

Read more »

crisis concept, falling stairs
Tech Stocks

Market Crash: 2 Stocks I’d Buy Without Hesitation

Markets in North America are declining. Here's are two high-end stocks that you can use to turn declines in profits…

Read more »

The RRSP (Canadian Registered Retirement Savings Plan) is a smart way to save and invest for the future
Tech Stocks

Your RRSP Balance Doesn’t Matter as Much as These 3 Things in Retirement

Discover the truth about RRSP balances and their impact on retirement income. Learn when RRSP savings truly matter.

Read more »

AI concept person in profile
Dividend Stocks

1 Magnificent Canadian Tech Stock Down 35% to Buy and Hold for Decades

Enghouse is a profitable Canadian software company that looks cheaper now, even as it keeps generating cash.

Read more »

some REITs give investors exposure to commercial real estate
Tech Stocks

1 Perfect Canadian Stock Down 17% to Buy and Hold Right Away

This TSX compounder is down from its highs, but the business is still growing and buying more growth.

Read more »

workers walk through an office building
Dividend Stocks

Here’s the Average TFSA and RRSP at Age 45

Learn why a TFSA is crucial for Canadians planning for retirement. Find out how it compares to an RRSP for…

Read more »