BlackBerry (TSX:BB) Stock: Keep Buying the Momentum

BlackBerry (TSX:BB)(NYSE:BB) stock is skyrocketing, rising more than 100% in just 30 days. The best part is that shares should keep rising.

| More on:

BlackBerry (TSX:BB)(NYSE:BB) stock is surging, up 125% in just 30 days. The cause is multi-variable, stemming from Reddit madness plus surprising fundamental strength.

Here’s the thing: it’s not too late to join the party.

Reddit took control of BlackBerry stock

You’re likely aware that traders on Reddit piled into GameStop stock, sending shares soaring several hundred percent in a matter of days. Wall Street whined about manipulation, but the thesis was clear: GameStop was one of the most heavily shorted stocks on the market, and by sending shares higher, the traders could trigger a short squeeze.

“BlackBerry and other heavily shorted stocks have soared in the past few days as traders organizing on social media platforms such as Reddit took on the hedge funds making bets against them,” explained Reuters.

When Wall Street traders were forced to cover their short positions, more buying activity was generated, sending shares even higher, triggering even more short positions to be covered. Reddit traders bet millions on this feedback loop, and it appeared to work.

Following the short squeeze, you may think it’s too late to buy. You’d be wrong.

It’s not too late to buy

Buying a stock due to momentum alone is a tricky strategy. Long-term mindsets are typically most successful. Yet in some cases, momentum can bring newfound attention to an ignored stock, triggering mass appreciation of solid fundamentals.

Most investors still think of BlackBerry as a smartphone company, even though it no longer produces a single phone. Today, the business is completely focused on high-margin, recurring revenue streams from cybersecurity software.

For example, its Cylance division uses AI to thwart attacks before they occur. That’s useful in high-risk applications such as remote surgery and autonomous vehicles, where a compromised system could be the difference between life and death.

How does the market value cybersecurity stocks like BlackBerry? CrowdStrike is priced at 60 times sales. BB stock, meanwhile, is priced at just seven times sales, and that’s after the recent surge. When I wrote that BlackBerry stock had 1,000% upside at the start of 2021, shares were priced at just three times sales!

The Reddit mania targeted a short squeeze, but when you look at the fundamentals, this is actually a strong business trading at a deep discount. Shares could double or triple in price again.

Should you invest?

BlackBerry is a next-gen stock. The long-term upside is lucrative, especially as the world gets more connected, requiring better and better cybersecurity solutions. But in any given day or week, shares can be volatile, especially in the wake of the latest Reddit pump.

Should you invest in this stock? Only if you’re willing to wait out the swings. Patient investors will be the winners here. Adding BB stock to your portfolio with a short-term mindset introduces risks that simply aren’t worth it.

When I look at the valuation, I think BlackBerry could ultimately approach a valuation of 20 times sales, perhaps more. That means shares should triple again, but timing the exact move is difficult to predict. It’s best to keep a long view.

David Gardner owns shares of GameStop. Tom Gardner owns shares of CrowdStrike Holdings, Inc. The Motley Fool owns shares of and recommends CrowdStrike Holdings, Inc. The Motley Fool recommends BlackBerry and BlackBerry. Fool contributor Ryan Vanzo has no position in any stocks mentioned.

More on Tech Stocks

voice-recognition-talking-to-a-smartphone
Tech Stocks

Outlook for Telus Stock in 2026

Down almost 50% from all-time highs, Telus is a TSX dividend stock that offers you a yield of over 9%…

Read more »

3 colorful arrows racing straight up on a black background.
Tech Stocks

This Canadian Stock Could Rule Them All in 2026

Constellation Software’s pullback could be a rare chance to buy a proven Canadian compounder before its next growth leg.

Read more »

The letters AI glowing on a circuit board processor.
Tech Stocks

The Best Canadian AI Stocks to Buy for 2026

Celestica and CMG are two AI-powered Canadian tech stocks that are poised to deliver market-beating returns to shareholders.

Read more »

AI image of a face with chips
Tech Stocks

Outlook for Kraken Robotics Stock in 2026

The stock is already up 36% in 2026. Could the new $35M deal signal a massive year ahead for Kraken…

Read more »

Young adult concentrates on laptop screen
Tech Stocks

Where Will Constellation Software Stock Be in 5 Years?

Down 35% from all-time highs, Constellation Software is a TSX tech stock that offers significant upside potential to investors.

Read more »

top canadian stocks january 2026
Tech Stocks

Just Released: 5 Top Motley Fool Stocks to Buy in January 2026

Stock Advisor Canada is kicking off 2026 with our newest collection of top stocks to buy this month.

Read more »

hot air balloon in a blue sky
Tech Stocks

1 Soaring Stock I’d Buy Now With No Hesitation

Looking for a soaring stock with real momentum? Shopify’s growth, profitability, and AI expansion make it a compelling buy right…

Read more »

visualization of a digital brain
Tech Stocks

2 Top Canadian AI Stocks to Buy in January

Canadian AI stocks such as Docebo and Kinaxis offer significant upside potential to shareholders in January 2026.

Read more »