Shark Tank’s Kevin O’Leary Buys Bitcoin: Should You?

Bitcoin continues to attract billionaires and celebrity business leaders. Consider adding some exposure to Purpose Bitcoin ETF (TSX:BTCC.U).

| More on:

Shark Tank star Kevin O’Leary, aka Mr. Wonderful, announced this week that he’s added Bitcoin to his portfolio. O’Leary seems to have changed his mind after years of skepticism. Here’s why this shift matters to regular investors like us. 

Kevin O’Leary’s track record

O’Leary has cultivated a reputation as a savvy entrepreneur and investor. He launched a software education firm in the 1980s which went on to have great success. The company was acquired by Mattel in 1999, making O’Leary a multimillionaire. In the early-2000s, O’Leary appeared on a number of television shows focused on business and investing. His most popular appearance was as co-host of Shark Tank. 

With an audience that spans millions of people across North America, O’Leary’s influence is undeniable. Which is why his skepticism about Bitcoin over the past decade may have had an impact on its adoption. O’Leary previously called the cryptocurrency “garbage” and a “giant nothing burger.” 

However, the celebrity investor says he has changed his mind after seeing hedge funds and institutions adopt the asset class. “Is #bitcoin a currency? Property? An asset? Maybe all of the above, I’m going with a 3% portfolio allocation,” he said on Twitter yesterday. That multimillion-dollar bet is a powerful vote-of-confidence that could push Bitcoin’s mainstream adoption further. 

Bitcoin adoption

Celebrities such as Elon Musk and Mark Cuban have already pushed Bitcoin adoption higher over the past year. As more recognizable business leaders get involved, demand for the cryptocurrency could surge much higher, creating value for early adopters. 

I believe the digital asset could also become more stable as more people adopt it. Mass (or perhaps universal) adoption puts a floor on BTC’s market price. Large institutional investors and family offices are notoriously patient, which means Bitcoin’s volatility could decline as more buyers get involved. Retail investors should consider adding exposure too.

Buy Bitcoin

Dedicating a small portion of your portfolio to Bitcoin or other cryptocurrencies such as Ethereum may not be such a bad idea. Mark Cuban and Kevin O’Leary have both allocated less than 5% of their holdings to the asset. Elon Musk put roughly 7% of his company’s balance sheet into it. 

A single-digit allocation is probably the safest way to gain exposure. If the Bitcoin experiment fails, you won’t lose much. If it lives up to expectations and surges, the gains could be immense. 

The recently listed Purpose Bitcoin ETF (TSX:BTCC.U) is probably the best way to add exposure. Unlike close-ended funds, this ETF trades on par with its underlying asset value. Unlike crypto mining stocks, the ETF isn’t overvalued. It also qualifies for your Tax-Free Savings Account (TFSA), which makes it a better alternative to holding BTC directly. 

Bottom line

Noteworthy entrepreneurs and investors are changing their mind about Bitcoin. The digital asset is slowly, but surely, winning the smart money over. Retail investors should probably consider adding a little exposure before it’s too late.  

Fool contributor Vishesh Raisinghani has no position in any of the stocks mentioned.

More on Tech Stocks

Blocks conceptualizing Canada's Tax Free Savings Account
Tech Stocks

Here’s the 3-Stock TFSA Strategy I’d Use in 2026

Find out how to navigate the stock market in 2026. Discover strategies to invest in high-performing Canadian stocks.

Read more »

man in suit looks at a computer with an anxious expression
Tech Stocks

Should Investors Buy Up SpaceX Stock or This TSX Winner?

SpaceX just hit the market in historic fashion, but Canadian investors can get space exposure through TSX-listed MDA Space without…

Read more »

The virtual button with the letters AI in a circle hovering above a keyboard, about to be clicked by a cursor.
Tech Stocks

This Canadian Tech Stock Is Down 57% and a Screaming Buy

Down almost 60% from its 52-week high, this small-cap TSX tech stock offers massive upside potential for shareholders.

Read more »

3 colorful arrows racing straight up on a black background.
Retirement

What the Fine Print Really Says About U.S. Stocks in Your TFSA

U.S. stocks in your TFSA can still make sense, but investors need to understand withholding tax and when Canadian alternatives…

Read more »

Blocks conceptualizing Canada's Tax Free Savings Account
Tech Stocks

The 2 Stocks I’d Combine for a Strong TFSA Strategy in 2026

Learn how to navigate the stock market in 2026 with insights on energy and AI stocks for your Tax-Free Savings…

Read more »

Illustration of data, cloud computing and microchips
Dividend Stocks

A Dirt-Cheap Canadian Dividend Growth Stock Built for the Long Haul

Momentum is returning for Open Text stock as it is increasingly well-positioned for increasing cloud content and AI usage.

Read more »

warehouse worker takes inventory in storage room
Tech Stocks

1 Magnificent Canadian Tech Stock Down 33% to Buy and Hold for Decades

Down 33% from all-time highs, this TSX tech stock could deliver market-beating returns over the next four years.

Read more »

up arrow on wooden blocks
Tech Stocks

How to Grow Your 2026 TFSA Contribution Into $70,000 or More 

Unlock the potential of a TFSA to grow your wealth. Learn the key benefits and strategies for effective utilization.

Read more »