How to Make $1 Million in the Next Bear Market

Stock markets could be in trouble this year, but it’s important not to panic. Here’s how to profit with stocks like Shopify (TSX:SHOP)(NYSE:SHOP).

| More on:

The volatility of the markets can make even the most seasoned investor nervous. But if you’re prepared, you can make the most of it. In fact, if you position yourself correctly, you can make a huge profit during the next bear market.

Want to make $1 million if markets see a correction in 2021? Here’s how.

Don’t be scared to play it safe

It takes money to make money. The more money you have, the more money you can make. That’s why you shouldn’t be scared to play it safe every once in a while. Now, I’m not talking about pulling your money out of the market completely, but rather choosing strategic stocks that can weather a downturn.

Consider a stock like Hydro One (TSX:H). Due to its rate-regulated utility model, shares barely move during a plunge. That’s because it has extreme cash flow visibility. Power demand doesn’t change much when the economy shifts, and pricing is dictated by regulators years in advance.

The easiest way to make money is to not lose it. A penny saved is a penny earned. Stocks like Hydro One can make sure you survive the next market crash intact, with enough capital to take big bets on high-upside stocks like the ones below.

Buy these stocks if the market crashes

If you want to make as much money as possible, as fast as possible, you need to stick with software stocks.

“Software stocks have much less friction to growth,” I recently explained. “To acquire a customer, it just needs to send a download link. Software is often purchased on a subscription basis, so the company gets paid many times over for delivering the same product. Growth costs almost nothing, with customer acquisition being near-instantaneous.”

The only problem is that everyone knows these stocks are amazing, pushing valuation multiples up to ridiculous levels. Shopify (TSX:SHOP)(NYSE:SHOP), which runs one of the largest e-commerce platforms, is valued at 54 times sales. Even Constellation Software (TSX:CSU), which owns one of the largest niche software portfolios on the planet, trades at seven times sales.

Of course, both of these stocks could have turned a few thousand dollars into $1 million or more if you got into them early, but these days, shares are pricey enough to scare away most investors. This is where you can use a market crash to your advantage.

How to make $1 million

High-upside software businesses nearly never go on sale. During a market-wide selloff, however, you could get a once-in-a-decade opportunity to cash in at bargain levels. The important thing is to have enough cash to take advantage. Investing in safe stocks like Hydro One ensures that you’re not wiped out along the way.

When valuation multiples collapse, be prepared with a dozen or more software stocks worth targeting. Shopify and Constellation Software are great starting points, but you don’t want to get caught flatfooted.

In fact, if you want to make as much money as possible, look for the next Shopify or Constellation Software. The biggest profits are always made in the early days of growth.

Tom Gardner owns shares of Shopify. The Motley Fool owns shares of and recommends Constellation Software, Shopify, and Shopify. Fool contributor Ryan Vanzo has no position in any stocks mentioned.

More on Dividend Stocks

buildings lined up in a row
Dividend Stocks

These 2 Canadian REITs Yield at Least 7%, and Here’s What You Need to Check Before You Buy

This level of payout from a REIT can be real income, but only if rent holds up and debt stays…

Read more »

Runner on the start line
Dividend Stocks

2 Canadian Stocks to Buy With $500 Right Now

The real win is starting small and adding regularly, not trying to build a perfect portfolio immediately.

Read more »

A close up color image of a small green plant sprouting out of a pile of Canadian dollar coins "loonies."
Dividend Stocks

Take Full Advantage of Your TFSA With These Dividend Stars

Build tax‑free income with top TFSA dividend stocks like Enbridge, Scotiabank, and Fortis for long‑term stability and growth.

Read more »

woman checks off all the boxes
Dividend Stocks

1 Undervalued Dividend Stock Canadians Can Buy for 2026

Fortis (TSX:FTS) stock stands out as a great pick-up on the way up, mostly for the safe dividend growth.

Read more »

boy in bowtie and glasses gives positive thumbs up
Dividend Stocks

Here Are My Top 3 TSX Stocks to Buy Right Now

My top three TSX stocks form a fortress-like portfolio capable of weathering the geopolitical storm in 2026.

Read more »

Income and growth financial chart
Dividend Stocks

2 Dividend Stocks to Double Up on Right Now

Generate outsized passive income in your self-directed investment portfolio by adding these two high-quality dividend stocks to your holdings.

Read more »

Yellow caution tape attached to traffic cone
Dividend Stocks

7.4% Dividend Yield? Here’s a Dividend Trap to Avoid in March

Yellow Pages (TSX:Y) is a top Canadian dividend stock that many investors focus on for its yield, but that could…

Read more »

people ride a downhill dip on a roller coaster
Dividend Stocks

2 Monster Stocks to Hold for the Next 5 Years

These two monster Canadian stocks look like screaming buys for investors looking for not only recent momentum, but long-term total…

Read more »