Why This Small Canadian Stock Could Be the Next Roblox

Here’s why I think Spin Master Corp. (TSX:TOY) actually has a lot in common with Roblox (NYSE:RBLX), though investors may not see it.

| More on:

Recently, Roblox (NYSE:RBLX) has grabbed a lot of headline attention with its $45 IPO. Indeed, its booming IPO has also been successful in garnering a considerable amount of attention from growth investors. Today, shares of RBLX are still approximately 50% higher than its IPO.

Judging by this steep rise, it’s clear investors are bullish on Roblox’s business model. Accordingly, investors looking to play growth in the digital gaming sector may want to take a close look at Roblox’s worthy competitors. If you ask me, my top pick right now would be Spin Master (TSX:TOY).

Here’s why I think Spin Master can take advantage of this momentum and may turn out to be a better pick than Roblox over the long run.

Adding growth to its already impressive core toy business

You may not consider Spin Master to be a direct competitor of Roblox. However, there is a high probability that these companies may eat into each other’s target market down the line.

The stock of this Canadian designer and manufacturer of toys is rapidly emerging as a hot favourite. It clocked record growth across its digital gaming segment amid the pandemic. Indeed, investors will note massive year-over-year growth of more than 400% in the company’s digital gaming segment. A large chunk of this success is due to its Toca Life World App’s crazy popularity on social media. This underscores Spin Master’s solid digital presence and potential in the market.

The company has managed to create a diversified brand portfolio and innovative digital entertainment segment. I can only imagine what’s on the horizon for Spin Master moving forward. This is one of my top picks in the innovation department in a sector that otherwise is quite boring.

All eyes on the consumer discretionary sector

The world has been cooped up a little too long indoors. Indeed, there’s a tremendous amount of pent-up demand for discretionary goods. North American consumers have been given a big boost by the pandemic in terms of savings and investing rates. I think this bodes well for companies with attractive product offerings in the consumer discretionary sector.

Indeed, I believe there’s a wave of capital just waiting to be unleashed in North America. Consumers are looking for places to spend money right now. Accordingly, investing in companies with attractive product offerings like that of Spin Master could prove to be a lucrative move.

Bottom line

I think there is a real reason to be bullish on Spin Master stock over the near, medium, and long term.

This stock has already shown excellent performance, courtesy of the company’s innovative business model. However, based on market trends and forecasts, I think the dice are loaded in favour of Spin Master shareholders right now.

Fool contributor Chris MacDonald has no position in any of the stocks mentioned. The Motley Fool owns shares of and recommends Spin Master.

More on Tech Stocks

Paper Canadian currency of various denominations
Tech Stocks

TFSA: Top Canadian Stocks for Big Tax-Free Capital Gains

The real magic of a TFSA happens when quality growth stocks can grow and multiply.

Read more »

e-commerce shopping getting a package
Tech Stocks

2 Laggards With High Upside Potential on the TSX Today

Given their long-term growth opportunities and discounted valuation, these two underperforming TSX stocks can deliver superior returns.

Read more »

warehouse worker takes inventory in storage room
Tech Stocks

Boost the Average TFSA at 50 in Canada With 3 Market Moves This January

A January TFSA reset at 50 works best when you automate contributions and stick with investments that compound for years.

Read more »

Rocket lift off through the clouds
Tech Stocks

2 Growth Stocks Set to Skyrocket in 2026 and Beyond

Growth stocks like Blackberry and Well Health Technologies are looking forward to leveraging strong opportunities in their respective industries.

Read more »

Happy golf player walks the course
Tech Stocks

The January Reset: 2 Beaten-Down TSX Stocks That Could Stage a Comeback

A January TFSA reset can work best with “comeback” stocks that still have real cash engines, not just hype.

Read more »

investor looks at volatility chart
Tech Stocks

1 Magnificent Canadian Tech Stock Down 38% to Buy and Hold for Decades

Constellation Software is a TSX tech stock that offers significant upside potential to shareholders over the next 12 months.

Read more »

AI concept person in profile
Tech Stocks

Tech’s January Bounce: 2 Canadian Stocks That Could Lead a 2026 Rebound

A January tech bounce can happen fast when fresh money and improving mood push investors back into overlooked Canadian names.

Read more »

Retirees sip their morning coffee outside.
Dividend Stocks

2 Stocks Retirees Should Absolutely Love

Discover strategies for managing stocks during retirement, especially in light of market uncertainties and downturns.

Read more »