The Next Roblox: A Cheaper Canadian Alternative

Here’s why I think Spin Master Corp. (TSX:TOY) isn’t getting the love it deserves right now in relation to other stocks like Roblox (NYSE:RBLX).

| More on:

The recent Roblox (NYSE:RBLX) IPO has certainly grabbed a lot of attention, and for good reason. Retail investors have been waiting for this highly anticipated IPO for some time. With an initial offer price of $45, Roblox quickly shot more than 50% higher on its first day and continues to trade around 50% above its offer price.

Thus, many investors may be out there looking for the next Roblox. Indeed, such a company must exist.

However, one such company that may be flying under most investors’ radar screens right now that has some surprising similarities to Roblox is Spin Master (TSX:TOY).

Indeed, I think this is a stock growth investors might be missing right now. There’s tonnes of momentum in the digital gaming world. However, Spin Master is most often known for its physical toys and IP for popular children’s toys and games.

Here’s why this company should be in the discussion for investors looking for Roblox-like returns right now.

Digital gaming segment the diamond in the rough

As mentioned, Spin Master is most commonly known as a toy company. The company’s created a number of iconic brands such as Paw Patrol and Hatchimals. Those without kids might not know what these brands are. However, let’s just say, they’re popular.

However, the company’s digital gaming segment is one that has gotten a lot of attention of late. In fact, the company reported 400% growth in this segment last year. Spin Master’s Toca Life franchise has taken off. Users are able to interact in many of the same ways as in Roblox’s key platforms. The company’s seen an impressive rise in downloads and in-app purchases as a result. Indeed, this looks to be a key growth driver for the company moving forward.

A great deal of Spin Master’s revenue growth this past quarter was a direct result of its digital gaming segment. Accordingly, I think this is likely to be a key focal point for long-term investors moving forward.

Consumer discretionary stocks “in” right now

Investors want to own stock in companies that provide a reason for consumers to spend money.

To me, that sounds a heck of a lot like Spin Master right now.

Even putting the company’s digital gaming segment aside (which is hard to do, since it’s a key growth driver for the company), Spin Master’s core portfolio of brands is strong in its own right.

There’s burgeoning demand for highly discretionary items right now. Consumers have been pent-up and could spend like crazy this coming Christmas season, if expectations are to believed.

Thus, for those considering a reopening play right now, Spin master is an intriguing choice.

This article represents the opinion of the writer, who may disagree with the “official” recommendation position of a Motley Fool premium service or advisor. We’re Motley! Questioning an investing thesis — even one of our own — helps us all think critically about investing and make decisions that help us become smarter, happier, and richer, so we sometimes publish articles that may not be in line with recommendations, rankings or other content.

Fool contributor Chris MacDonald has no position in any of the stocks mentioned. The Motley Fool owns shares of and recommends Spin Master.

More on Investing

ETF chart stocks
Investing

Here Are My 2 Favourite ETFs for 2025

These are the ETFs I'll be eyeballing in the New Year.

Read more »

money goes up and down in balance
Dividend Stocks

This 6% Dividend Stock Is My Top Pick for Immediate Income

This Canadian stock has resilient business model, solid dividend payment and growth history, and a well-protected yield of over 6%.

Read more »

Canadian energy stocks are rising with oil prices
Energy Stocks

Outlook for Cenovus Energy Stock in 2025

A large-cap energy stock and TSX30 winner is a screaming buy for its bright business outlook and visible growth potential.

Read more »

TFSA (Tax-Free Savings Account) on wooden blocks and Canadian one hundred dollar bills.
Stock Market

CRA: Here’s the TFSA Contribution Limit for 2025

The TFSA is a tax-sheltered account that allows you to hold diversified asset classes at a low cost.

Read more »

Hourglass and stock price chart
Tech Stocks

1 Canadian Stock Ready to Surge Into 2025

There is a lot of uncertainty about the market in general as we move closer to the following year, but…

Read more »

think thought consider
Stock Market

Billionaires Are Selling Apple Stock and Picking up This TSX Stock Instead

Billionaires like Warren Buffett continue to trim stakes in Apple stock, with others picking up this long-term stock instead.

Read more »

ways to boost income
Dividend Stocks

1 Excellent TSX Dividend Stock, Down 25%, to Buy and Hold for the Long Term

Down 25% from all-time highs, Tourmaline Oil is a TSX dividend stock that offers you a tasty yield of 5%…

Read more »

canadian energy oil
Energy Stocks

Is Baytex Energy Stock a Good Buy?

Baytex just hit a 12-month low. Is the stock now oversold?

Read more »