The Next Roblox: A Cheaper Canadian Alternative

Here’s why I think Spin Master Corp. (TSX:TOY) isn’t getting the love it deserves right now in relation to other stocks like Roblox (NYSE:RBLX).

| More on:

The recent Roblox (NYSE:RBLX) IPO has certainly grabbed a lot of attention, and for good reason. Retail investors have been waiting for this highly anticipated IPO for some time. With an initial offer price of $45, Roblox quickly shot more than 50% higher on its first day and continues to trade around 50% above its offer price.

Thus, many investors may be out there looking for the next Roblox. Indeed, such a company must exist.

However, one such company that may be flying under most investors’ radar screens right now that has some surprising similarities to Roblox is Spin Master (TSX:TOY).

Indeed, I think this is a stock growth investors might be missing right now. There’s tonnes of momentum in the digital gaming world. However, Spin Master is most often known for its physical toys and IP for popular children’s toys and games.

Here’s why this company should be in the discussion for investors looking for Roblox-like returns right now.

Digital gaming segment the diamond in the rough

As mentioned, Spin Master is most commonly known as a toy company. The company’s created a number of iconic brands such as Paw Patrol and Hatchimals. Those without kids might not know what these brands are. However, let’s just say, they’re popular.

However, the company’s digital gaming segment is one that has gotten a lot of attention of late. In fact, the company reported 400% growth in this segment last year. Spin Master’s Toca Life franchise has taken off. Users are able to interact in many of the same ways as in Roblox’s key platforms. The company’s seen an impressive rise in downloads and in-app purchases as a result. Indeed, this looks to be a key growth driver for the company moving forward.

A great deal of Spin Master’s revenue growth this past quarter was a direct result of its digital gaming segment. Accordingly, I think this is likely to be a key focal point for long-term investors moving forward.

Consumer discretionary stocks “in” right now

Investors want to own stock in companies that provide a reason for consumers to spend money.

To me, that sounds a heck of a lot like Spin Master right now.

Even putting the company’s digital gaming segment aside (which is hard to do, since it’s a key growth driver for the company), Spin Master’s core portfolio of brands is strong in its own right.

There’s burgeoning demand for highly discretionary items right now. Consumers have been pent-up and could spend like crazy this coming Christmas season, if expectations are to believed.

Thus, for those considering a reopening play right now, Spin master is an intriguing choice.

Fool contributor Chris MacDonald has no position in any of the stocks mentioned. The Motley Fool owns shares of and recommends Spin Master.

More on Investing

A plant grows from coins.
Investing

2 Growth Stocks Down 6% to 9% to Buy Now

These two growth stocks are now trading at attractive valuations relative to where they were trading not long ago. Here's…

Read more »

hot air balloon in a blue sky
Investing

3 Canadian Growth Stocks I’d Add to Any TFSA in 2026

These Canadian growth stocks look well-positioned to allow for meaningful portfolio gains in 2026 for those thinking truly long term.

Read more »

Concept of multiple streams of income
Tech Stocks

Got $1,000? 2 Top Growth Stocks to Buy That Could Double Your Money

Get insights into the growth potential of Topicus.com and other AI-related stocks. Invest for a brighter financial future.

Read more »

A celebrity is photographed on a red carpet.
Investing

2 Brilliant Growth Stocks to Buy Now and Hold for the Long Term

Explore two top Canadian stocks offering significant growth potential both in the near term and over the long haul to…

Read more »

dividends can compound over time
Dividend Stocks

2 High-Yield Dividend Stocks Worth Holding for at Least a Decade

These top TSX stocks still offer great dividend yields.

Read more »

Map of Canada showing connectivity
Dividend Stocks

3 TSX Superstars Poised to Outperform the Market in 2026

These three TSX superstars aren't just superstars for today and this year. I think these companies could provide consistent double-digit…

Read more »

the word REIT is an acronym for real estate investment trust
Investing

2 Undervalued Stocks and REITs Worth Buying in 2026

These two stocks and REITs look well-positioned to outperform this year and for many years to come. Here's the bull…

Read more »

woman looks ahead of her over water
Retirement

Want $1 Million in Retirement? Invest $50,000 in These 3 Stocks and Wait a Decade

These three stocks look well-positioned to take investors much closer to their goal of being seven-figure retirees over time.

Read more »