Facebook (NASDAQ:FB) to Pay Canadian Media for Content

Facebook (NASDAQ:FB) is set to pay money to Canadian media. Could companies like Corus Entertainment (TSX:CJR.B) benefit?

| More on:
Person Hands Opening Mailbox To Remove Newspaper

Image source: Getty Images

You’re reading a free article with opinions that may differ from The Motley Fool’s premium investing services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn more

Facebook (NASDAQ:FB) is gearing up to pay Canadian media outlets for content. And that could be a major boon to companies like Corus Entertainment (TSX:CJR.B). So far, the social media giant has announced partnerships with publications like BlogTO, The Narwhal, and Narcity. It’s expected to add more in the coming months.

Facebook agrees to pay after lengthy battle

Facebook’s agreement to pay Canadian media outlets for content comes after a year-long battle with the Australian government. Australia announced earlier this year that it would legally require Facebook to pay Australian media providers for content. The company fought back hard, at one point threatening to ban news content from Australian publishers. Later, it agreed to a form of compensation.

While Facebook’s battle with Australia was going on, Trudeau signaled that Canada would pursue similar measures. Ever since Trudeau took office, Canada has been attempting to support media any way it can. Early in Trudeau’s government, the feds announced tax breaks for media subscribers and for organizations that hire journalists. Legislation forcing social media to pay for news content would have been consistent with that. Fortunately, Facebook was able to work out agreements with media organically, following similar moves by Alphabet. The need for legislative action was avoided.

Could Canadian media companies benefit?

Facebook’s actions could be a big boon to Canadian media companies like Corus Entertainment. Such companies are Canadian owned and produce Canadian news. Therefore, they could be good candidates for Facebook’s revenue-sharing arrangement.

Corus is mainly known as a radio and TV station company. It also has digital media properties like globalnews.ca. Such properties are basically extensions of Corus’s core TV and Radio operations. But it appears they do drive some revenue for Corus on their own. If you look at the Global News site, you’ll see advertisements. As of right now, it’s hard to say how much revenue they’re bringing in. The company’s online revenues aren’t listed as a separate category on its earnings releases. Perhaps they aren’t substantial today. But they could grow over time, with revenue coming in from social media giants.

Foolish takeaway

Over the last decade, media hasn’t been thriving as an industry. We’ve seen countless newspapers go out of business and venture-funded “new media” companies go bust. The rise of social media has come at the expense of traditional media. With Facebook opening its wallet, perhaps publishers will start getting a bigger slice of the online advertising pie.

As of right now, it’s not clear whether companies like Corus Entertainment will benefit from Facebook’s revenue-sharing agreement. It doesn’t look like Global News is among the companies the social media giant has partnered with, but that could change. As more and more countries ask social media giants to share revenue with publishers, more publishers should get a cut of the action. That may not be enough to take media back to its pre-internet glory days. But it could be a valuable lifeline to an industry going through many struggles.

This article represents the opinion of the writer, who may disagree with the “official” recommendation position of a Motley Fool premium service or advisor. We’re Motley! Questioning an investing thesis — even one of our own — helps us all think critically about investing and make decisions that help us become smarter, happier, and richer, so we sometimes publish articles that may not be in line with recommendations, rankings or other content.

Suzanne Frey, an executive at Alphabet, is a member of The Motley Fool’s board of directors. Randi Zuckerberg, a former director of market development and spokeswoman for Facebook and sister to its CEO, Mark Zuckerberg, is a member of The Motley Fool's board of directors. Fool contributor Andrew Button owns shares of Facebook. David Gardner owns shares of Alphabet (A shares), Alphabet (C shares), and Facebook. Tom Gardner owns shares of Alphabet (A shares), Alphabet (C shares), and Facebook. The Motley Fool owns shares of and recommends Alphabet (A shares), Alphabet (C shares), and Facebook.

More on Tech Stocks

clock time
Tech Stocks

Now’s the Time to Load Up the TFSA With These 2 Top TSX Stocks

Here are two top TSX stocks that long-term growth investors may not want to give up on, especially at these…

Read more »

shopping online, e-commerce
Tech Stocks

Shopify (TSX:SHOP) Stock Recovers 30% From its 3-Year Lows: Should You Buy?

Shopify stock: Should you buy the dip or wait for more weakness?

Read more »

Businessman holding tablet and showing a growing virtual hologram of statistics, graph and chart with arrow up on dark background. Stock market. Business growth, planning and strategy concept
Tech Stocks

What Market Correction? 2 High-Growth Tech Stocks That Are on the Rise

I don’t think it will be long before these two Canadian tech stocks are back to delivering market-crushing returns.

Read more »

grow dividends
Tech Stocks

Why Kinaxis (TSX:KXS) Stock Jumped 14% Last Week

Kinaxis Inc. (TSX:KXS) stock popped over the past week after adding yet another big company to its impressive stable.

Read more »

potted green plant grows up in arrow shape
Tech Stocks

TFSA Investors: Double Your Investments With These 3 Top Growth Stocks

Despite the volatility, I am bullish on these three stocks, given their solid growth potential.

Read more »

Arrow descending on a graph
Tech Stocks

2 Industries That Saw the Worst Decline Last Month

The TSX has been declining at a sharp angle since the beginning of June. And two industries (crypto and cannabis)…

Read more »

Dividend Stocks

TFSA Investors: Turn $1,000 Into $10,000 in 10 Years

10-fold growth within a decade is rare but not unheard of. You can capture this growth either by predicting a…

Read more »

Growth from coins
Tech Stocks

Got $1,000? Buy These 3 Under-$20 Growth Stocks to Earn Higher Returns

These under-$20 growth stocks can deliver solid returns in the long run.

Read more »