Forget Aurora Cannabis and Buy This Pot Stock Instead!

Here’s why Green Thumb Industries is a much better long-term bet compared to Aurora Cannabis.

| More on:

Canadians looking for exponential gains can consider investing in the cannabis sector. Canada legalized marijuana for recreational use almost three years back, and now it’s quite possible for pot to be legalized at the federal level in the United States as well. However, while Canadian cannabis producers such as Aurora Cannabis (TSX:ACB)(NYSE:ACB) are struggling with lower-than-expected demand, negative profit margins, and a slew of other structural issues, their counterparts south of the border continue to grow at an enviable pace.

The Canadian cannabis market is forecast to grow from US$2.6 billion in 2020 to US$6.4 billion in 2026. Comparatively, the legal marijuana market in the U.S. is forecast to surpass US$40 billion in sales by the end of 2025.

Aurora Cannabis stock is down 95% from all-time highs

Canadian marijuana giant Aurora Cannabis remains popular among investors, but it has burnt massive wealth in the last two years. ACB stock is, in fact, down 95% from all-time highs and has declined 17% year to date as well.

In its fiscal third quarter of 2021 (ended in March), Aurora’s net cannabis sales were down 21% year over year while recreational sales fell 53%. In the first three quarters of fiscal 2021, ACB has reported an operating loss of $232 million, which was 18% lower compared to the prior-year period.

ACB’s management had in fact forecast to reach a positive EBITDA in the quarter ended in September 2020 but this milestone seems a distant dream right now. In order to support its massive cash burn, Aurora Cannabis has also diluted shareholder wealth at a rapid pace by raising equity capital several times. In fact, Aurora’s outstanding share count has risen from just 1.3 million in 2014 to almost 200 million in March 2021.

Despite the significant pullback in ACB stock, analysts are not bullish on the pot giant. The average 12-month price target for Aurora Cannabis is $8.43, which is lower than its current trading price of $8.76.

Green Thumb Industries is racing towards profitability

While ACB is grappling with negative margins, Green Thumb Industries (CNSX:GTII) is racing towards profitability. Green Thumb is a U.S-based cannabis stock that is forecast to increase sales from US$556 million in 2020 to US$1.19 billion in 2022. Its earnings are also estimated to rise from US$0.07 per share to US$0.68 per share in this period.

In the second quarter of 2021, Green Thumb sales were up 85.4% year over year at US$221.9 million. It also reported a net income of US$22.1 million compared to a loss of US$12.9 million in the year-ago period.

It might seem that Green Thumb is trading at a steep valuation given its market cap of $6.4 billion. However, the cannabis leader’s robust growth and improving profit margins make it an enticing bet for long-term growth investors.

Over 20 states in the U.S. have legalized both recreational and medical marijuana, and Green Thumb already has a network of 62 dispensaries in the country. With a cash balance of US$359 million and debt of less than US$200 million, Green Thumb is a cannabis stock that is attractive due to a strong balance sheet, widening margins, and stellar revenue growth.

Fool contributor Aditya Raghunath has no position in any of the stocks mentioned. The Motley Fool owns shares of and recommends Green Thumb Industries.

More on Cannabis Stocks

Yellow caution tape attached to traffic cone
Cannabis Stocks

2 Risky Stocks That Could Send Your $100,000 Investment to $0

Cannabis stocks look risky because price wars, dilution, and regulation can turn one weak quarter into a long drawdown.

Read more »

Pot stocks are a riskier investment
Cannabis Stocks

My Biggest Investing Regret in 2025 Was Buying This Stock

Canopy Growth is a cautionary reminder to buy businesses, not headlines, especially in hype-driven sectors like cannabis.

Read more »

Yellow caution tape attached to traffic cone
Cannabis Stocks

2 Popular Stocks That Could Wipe Out a $100,000 Nest Egg

Aurora Cannabis (TSX:ACB) is one stock that could wipe out your nest egg.

Read more »

Farmer smiles near cannabis crop
Cannabis Stocks

Here’s Why I Wouldn’t Touch Canopy Growth Stock With a 10-Foot Pole

Down almost 99% from all-time highs, Canopy Growth is a beaten-down cannabis stock that remains a high-risk investment in 2026.

Read more »

Cannabis business and marijuana industry concept as the shadow of a dollar sign on a group of leaves
Cannabis Stocks

2 Stocks That Could Turn $100,000 Into $0 Faster Than You Think

Canopy Growth and Plug Power are two unprofitable stocks that remain high-risk investments for shareholders in 2026.

Read more »

Pot stocks are a riskier investment
Cannabis Stocks

Will Canopy Growth Keep the Losing Streak Going in 2026?

Canopy Growth Corp (TSX:WEED) was one of the market's biggest losers in 2025.

Read more »

Farmer smiles near cannabis crop
Cannabis Stocks

TFSA Investors: An Undervalued Cannabis Stock You Can Buy for $500 Right Now

Down almost 70% from all-time highs, Curaleaf is a TSX cannabis stock that trades at an attractive valuation in December…

Read more »

Farmer smiles near cannabis crop
Cannabis Stocks

Can Canopy Growth Stock Finally Recover in 2026, as Donald Trump Might Ease Cannabis Restrictions?

Down over 99% from all-time highs, Canopy Growth stock might recover in 2026 if the Trump administration reclassifies cannabis products.

Read more »