3 Reasons to Never Sell BlackBerry (TSX:BB)

BlackBerry stock might seem down and out for many long-time investors, but the stock could be worth making a part of your investment portfolio for a few very good reasons.

| More on:

Tech stocks like BlackBerry (TSX:BB)(NYSE:BB) are often considered to be valuable part of investor portfolios, possessing the potential to deliver stellar shareholder returns. Investing in technology has become increasingly popular, especially during the pandemic due to the favourable conditions for the industry created by the global health crisis.

However, shares of the Canadian tech company have taken its investors on a roller-coaster ride of emotions over the last decade. The stock fell from a record high of $247 in 2007 to a mere $6.12 per share in September 2012. What was once a leading mobile phone manufacturer was left miles behind by the now well-known tech giants Apple and Samsung, among many others still emerging in Asian markets.

Now, the company is out of the smartphone market, but the tech company is not down and out. It shifted its focus to the less exciting but very important enterprise-based software and security solutions market. Investors have been waiting for the company to provide them with the much-anticipated turnaround that seemingly never comes.

Today, I will discuss why you should buy BlackBerry stock and never sell its shares to help you make a well-informed decision regarding the former mobile phone manufacturing giant.

calculate and analyze stock

Image source: Getty Images

A strong future in cybersecurity

In an increasingly digitized world, the need for enterprise-level cybersecurity solutions will only increase. The pandemic has shown that it is possible for businesses at every level to operate with a remote work structure. It is likely that many companies may choose to stick to such an operating environment long after the pandemic ends.

The company’s cybersecurity segment could drive the company’s growth, as the demand for its endpoint security systems and management systems continue to rise.

IoT and QNX

While its cybersecurity sales have not been as strong as expected of late, BlackBerry has benefitted from its presence in two more invaluable spaces: the Internet of Things (IoT) and an embedded operating system for the automotive industry called QNX. Its growing deployment of QNX in vehicles has significantly offset its weaker cybersecurity sales, and its revolutionary OS has already been embedded in over 195 million vehicles.

The company’s recent partnership with Amazon Web Services to develop and launch another software platform that will exchange and manage vehicle data in a secure environment called IVY by 2022 will provide it with a further boost. While the company continues to post operating losses, it has significantly reduced the figure from US$183 million in fiscal 2020 to just $98 million in fiscal 2021.

Foolish takeaway

The $7.28 billion market capitalization stock is trading for $12.85 per share at writing. BlackBerry stock right now is a far cry from what it used to be when it was a dominating presence in the cell phone industry in the early 2000s.

The company has respectfully bowed out from the smartphone space, barring a few unsuccessful stints here and there. However, its focus elsewhere on cybersecurity solutions, IoT, and innovating the future of the automotive industry could very well provide it with the necessary means to become an invaluable asset that can provide you with stellar shareholder returns.

It could be worth investing in BlackBerry stock at its current share price.

John Mackey, CEO of Whole Foods Market, an Amazon subsidiary, is a member of The Motley Fool’s board of directors. Fool contributor Adam Othman has no position in any of the stocks mentioned. The Motley Fool owns shares of and recommends Amazon and Apple. The Motley Fool recommends BlackBerry and recommends the following options: long January 2022 $1,920 calls on Amazon, long March 2023 $120 calls on Apple, short January 2022 $1,940 calls on Amazon, and short March 2023 $130 calls on Apple.

More on Investing

shopper pushes cart through grocery store
Stocks for Beginners

3 Global Household Brands That Diversify a Canada-Heavy Portfolio

These three global consumer stocks can help Canadians reduce home bias and add exposure to sectors the TSX barely offers.

Read more »

dividend stocks are a good way to earn passive income
Dividend Stocks

My 3 Favourite Canadian Stocks for Passive Income

These three stocks offer a simple way to build reliable passive income over time.

Read more »

woman gazes forward out window to future
Dividend Stocks

How to Create Your Own Pension With Dividend Stocks

Find out important information about pensions, focusing on the Canada Pension Plan and how it impacts your retirement.

Read more »

dividend stocks are a good way to earn passive income
Dividend Stocks

A Practically Perfect TFSA Stock With a 10.3% Monthly Payout for March 2026

PGI.UN is a TFSA-friendly way to target high monthly income, but the payout only matters if the fund’s bond portfolio…

Read more »

Young Boy with Jet Pack Dreams of Flying
Energy Stocks

1 Canadian Energy Stock Set for Major Growth in 2026

Suncor is a straightforward 2026 energy play because efficiency gains and disciplined spending can translate into strong cash returns.

Read more »

woman considering the future
Dividend Stocks

5 Canadian Stocks Built for Buy-and-Hold Investors

These TSX dividend stars have the balance sheet strength to ride out market turbulence.

Read more »

man is enthralled with a movie in a theater
Stocks for Beginners

1 Canadian Stock Down 33% to Buy Immediately for Life

Cineplex looks like a beaten-down reopening-style stock where operating trends are improving before the market fully believes the turnaround.

Read more »

The TFSA is a powerful savings vehicle for Canadians who are saving for retirement.
Dividend Stocks

How to Convert $25,000 in TFSA Savings Into Reliable Cash Flow

Learn how to turn $25,000 in TFSA savings into a reliable cash flow using BNS, ENB, and PPL for steady,…

Read more »