Shopify Is Down 49% From All-Time Highs: Should You Buy?

Shopify Inc (TSX:SHOP)(NYSE:SHOP) stock is down 8% today. Is it a buy?

| More on:

Shopify (TSX:SHOP)(NYSE:SHOP) is taking a beating yet again today. Down 8% as of this writing, it is currently down 49% from its all-time-high of $2,095. To date, SHOP remains way up from its IPO price. It is, however, far cheaper than it has been in recent memory. In this article, I will explore whether Shopify stock is a buy after its nearly 50% drawdown.

Earnings coming up

A big thing to keep in mind when looking at SHOP is that it is releasing earnings soon. Scheduled for February, the release will give us a sneak peek at how SHOP did in the pivotal Black Friday and Christmas shopping seasons. This is crucial information. Shopify is a pretty expensive stock, even after its massive selloff. Trading at 27 times sales, it’s far from a value play. So, we’re going to want these earnings to be good.

Will they be good?

One clue we can look at is Black Friday/Cyber Monday sales. Shopify already released its GMV numbers for the pivotal shopping holiday. Its merchants did $6.3 billion in GMV, up 23% year over year. That’s not too bad, but it does seem to imply that revenue growth decelerated for the fourth quarter. In past years, SHOP was posting Black Friday GMV well in excess of 50%. This year, it was half that. So, we would expect SHOP’s Q4 revenue growth to be far lower than the previous years.

This is a pretty big issue for Shopify. Deceleration has always been the big concern with this stock. Shopify posted 86% revenue growth in 2020 thanks to the pandemic. The lockdowns, which hurt traditional retailers, actually helped Shopify, because they led to more online shopping. For 2021, Shopify has to beat a base period in which those lockdowns were already in the picture. This has led some to claim that in 2020, SHOP merely “brought growth forward” instead of expanding its market. If that’s the case, then there could be some serious deceleration in the picture in the Q4 earnings release.

Valuation

Another factor we need to look at is Shopify’s valuation. While the stock has come down a lot, it still isn’t cheap relative to fundamentals. For the trailing 12-month period, its multiples are as follows:

  • P/E (adjusted): 141
  • P/E (GAAP): 34
  • Price/sales: 28
  • Price/book: 10
  • Price/operating cash flow: 240

These multiples are much lower than the multiples SHOP had in the past. At some points, this stock was trading for a whopping 60 times sales! It has gotten a lot cheaper since then. However, it is still basically an expensive stock. While the GAAP P/E ratio looks like it’s not much higher than that of other tech stocks, keep in mind that SHOP’s GAAP earnings include a lot of stock price gains. If you go off just cash flows, you get a 240 multiple. That’s still extremely high.

A final note

I have just one final note about SHOP stock.

I actually bought it a few weeks ago on the dip and sold it a few days later. While I liked the stock’s sale price, I couldn’t convince myself that its strong growth was likely to continue long term. For this reason, I backed out. If the selloff continues, I may buy back in. I think $800 or so is a price at which I’d become interested again.

Fool contributor Andrew Button has no position in any of the stocks mentioned. The Motley Fool owns and recommends Shopify.

More on Tech Stocks

chip glows with a blue AI
Tech Stocks

A Rare Investment Opportunity: The AI Stock I’d Most Want to Buy Right Now 

Get insights into the future of AI stocks as new technologies emerge and traditional players adapt in the market.

Read more »

builder frames a house with lumber
Dividend Stocks

2 TSX Stocks Worth Buying Before the Next Market Recovery Gets Going

Two TSX stocks with contrasting performance in 2026 are buying opportunities before the next market recovery.

Read more »

oil pump jack under night sky
Dividend Stocks

The 1 Stock I’d Keep Forever Inside a TFSA 

Explore how a TFSA can enhance your investment growth by allowing tax-free savings for your financial future.

Read more »

middle-aged couple work together on laptop
Tech Stocks

Why $1 Million in Retirement Savings May Not Be Enough Anymore  

Is your retirement savings enough in today's changing environment? Learn how market shifts can affect your retirement approach.

Read more »

Piggy bank with word TFSA for tax-free savings accounts.
Tech Stocks

What a Typical 50-Year-Old Canadian Actually Has in Their TFSA 

Learn how TFSA contributions change with age and why those at age 50 see a significant increase in their balances.

Read more »

moving into apartment
Tech Stocks

Where I’d Put My $7,000 TFSA Contribution If I Were Starting Fresh This Year

Add this Canadian tech giant to your self-directed TFSA portfolio to unlock potentially years of tax-sheltered wealth growth.

Read more »

businessmen shake hands to close a deal
Tech Stocks

1 Terrific Tech Stock Down 30% to Buy and Hold for Decades

Docebo’s sell-off looks more like market nerves than a broken business, and its profits and buybacks are making that gap…

Read more »

dividends grow over time
Tech Stocks

1 Standout Growth Stocks Worth Buying Today and Holding for the Long Haul

If you don't mind being a little contrarian, you can pick up high-quality growth stocks at modest valuations. Here's one…

Read more »