Have the Cryptocurrency Industry and Bitcoin’s Price Finally Bottomed?

After almost two weeks when Bitcoin’s price has traded flat or even gained slightly, is the sell-off in the cryptocurrency industry finally over?

Over the last two years, Bitcoin’s (CRYPTO:BTC) price has skyrocketed and the rest of the cryptocurrency industry have gained a tonne of popularity. It’s highly likely you heard of Bitcoin long before the pandemic. But it wasn’t until these last two years that that broader market has taken Bitcoin and the rest of the cryptocurrency industry a lot more seriously.

After all the development that’s gone on in the space over the last half-decade, it’s not surprising cryptocurrencies are starting to catch on.

Several issues have been addressed and continue to be addressed. In addition, the innovation continues to create new products and services that have many use cases and solve real-world problems.

So as more retail investors, institutional investors, and even corporations have looked to gain exposure to the industry in one way or another, it’s clear there is a lot of long-term potential. And now, after months of cryptocurrencies selling off, including the price of Bitcoin, which is down 47% from its all-time high, it looks like the industry may have finally bottomed.

cryptocurrency, crypto, blockchain

Image source: Getty Images

Where is the price of Bitcoin and the rest of the cryptocurrency industry going?

At the start of 2020, prior to cryptocurrencies becoming highly popular, the entire industry had a combined market cap of roughly US$193 billion.

Then 2020 arrived, and the pandemic hit, and a lot of people were stuck indoors. And while the industry got an initial boost from the expectation of higher inflation and all the cash that was injected into markets, with so many working from home, development in the space increased significantly as well.

So by the start of 2021, just over 13 months ago, the total value of the cryptocurrency industry had grown to more than US$770 billion.

And that massive rally essentially continued all throughout last year until Bitcoin’s price and the rest of the cryptocurrency industry finally peaked in November. At that point, the total market value of the industry was just shy of US$3 trillion.

A series of headwinds, including the expectation of higher interest rates in 2022, led many investors to reassess their portfolios and reduce exposure to higher-risk assets. So the industry, which we all know to be super volatile, subsequently began a significant sell-off.

However, just last week, on January 24, it finally reached its low for the current sell-off, bottoming at almost exactly US$1.5 trillion. That’s a roughly 50% fall from the high it reached in November.

Should you invest in cryptocurrencies today?

Ever since it bottomed last week, the market value of the cryptocurrency industry has been mostly flat. However, it is technically up by about 10% to roughly US$1.7 trillion today. So you may be wondering if cryptocurrencies like Bitcoin are worth a buy at this price.

However, as volatile as cryptocurrencies can be, I wouldn’t worry about where the price is going in the short term. It’s far too hard to predict. And with the cryptocurrency industry, it’s all about the long-term growth potential it offers.

So rather than worry about where the price might be tomorrow, it’s crucial to focus on whether you believe that cryptocurrencies like Bitcoin and blockchain technology will have a significant impact on society over the long run.

Because if you are bullish on crypto, with the entire industry, especially well-known coins such as Bitcoin, trading right now at a massive discount, it could be one of the best times in recent months to be buying.

Fool contributor Daniel Da Costa owns Bitcoin. The Motley Fool owns and recommends Bitcoin.

More on Investing

dividend growth for passive income
Stocks for Beginners

3 Canadian Stocks That Could Turn Today’s Uncertainty Into Tomorrow’s Gains

These three TSX names show different ways to invest through uncertainty, from a potential turnaround to a steady compounder to…

Read more »

Yellow caution tape attached to traffic cone
Energy Stocks

The Dangerous Reason Why Chasing High Dividend Yields Can Backfire

Although high-yield dividend stocks can look attractive on the surface, here's why focusing too much on yield can get you…

Read more »

oil pumps at sunset
Dividend Stocks

The Under-the-Radar Dividend Stock I’d Keep an Eye on in 2026

This under-the-radar Canadian stock offers high income and surprising growth potential.

Read more »

Canadian energy stocks are rising with oil prices
Energy Stocks

The Dividend Stocks I’d Consider the Smartest Use of $5,000 Right Now

Suncor Energy (TSX:SU) could be a great bet for value investors seeking income and appreciation this year.

Read more »

Blocks conceptualizing Canada's Tax Free Savings Account
Dividend Stocks

How to Set Up Your TFSA to Generate $90 a Month – Completely Tax-Free

Monthly TFSA income can feel surprisingly powerful, and Chemtrade’s steady payout makes the $90-a-month goal look achievable.

Read more »

ETF is short for exchange traded fund, a popular investment choice for Canadians
Investing

2 Canadian ETFs I’d Move Quickly to Add to a TFSA Right Now

Vanguard FTSE Canada Index ETF (TSX:VCE) and another play worth exploring for a TFSA.

Read more »

woman gazes forward out window to future
Energy Stocks

1 Dividend Stock I’d Feel Confident Buying and Holding for a Decade

Here's why this dividend stock, which returns 75% of its free cash flow to investors, is one of the best…

Read more »

Dam of hydroelectric power plant in Canadian Rockies
Investing

The Stocks I’d Choose First If I Had $1,000 Ready to Invest Today

Given their solid underlying businesses and visible growth prospects, these three stocks offer attractive buying opportunities.

Read more »