Is Goodfood Market (TSX:FOOD) an Attractive Buy After Falling 25% This Year?

Despite the near-term volatility, Goodfood Market looks like an excellent buy for long-term investors.

| More on:

Goodfood Market (TSX:FOOD) is an online grocery company that delivers meal solutions and grocery items to customers across Canada. The company had witnessed substantial growth during the pandemic, with its stock price rising by 354% during 2019 and 2020. However, it has lost close to 75% of its stock value over the last 13 months, with 25.3% alone this year.

Investors fear that the easing of restrictions and rising vaccination could slow down its growth. Also, the lower-than-expected first-quarter performance last month, fear of interest rate hikes, and expensive valuation appear to have weighed on the company’s stock price. So, should investors enter the stock at these levels? Meanwhile, let’s first look at its recently reported first-quarter performance and its growth prospects.

Goodfood Market’s first-quarter performance

Goodfood Market posted a weak first-quarter performance last month, which fell short of analysts’ expectations. For the first quarter, which ended on December 4, the company’s revenue came in at $77.8 million against analysts’ expectations of $80 million, while net losses came in higher at $21.5 million against the expected $15.6 million.

Year over year, the company’s revenue fell by 15%, as the relaxation of COVID-19-related restrictions and increased vaccination lowered the customer demand, dragging its sales down. The decline in net sales led to operating deleverage in production and shipping costs. The increase in labour wages also contributed to a decrease in its gross margins from 32.3% to 24%.

Along with sales decline and lower gross margins, the increase in selling, general, and administrative expenses and higher depreciation and amortization expenses caused its net losses to increase. Goodfood Market’s net losses increased from $2.87 million to $21.58 million during the quarter. Meanwhile, its financial position looks healthy, with cash and cash equivalents of $104.8 million and the availability of a revolving credit facility.

Goodfood Market’s growth prospects

More people are adopting online grocery shopping, given the convenience it provides. So, this shift has created a long-term growth potential for Goodfood Market. Amid the rising demand, the company is investing in strengthening its infrastructure to increase the speed of delivery. Last quarter, the company had introduced an on-demand grocery delivery service in Toronto and Montreal by opening two micro-fulfillment centers in respective cities. With just two months of initiating this service, the company had 13,000 active customers, with an annualized run rate of $21 million.

Meanwhile, the company has planned to open 20 such micro-fulfillment centres across Canada to accelerate the expansion of its on-demand delivery service across the country. Meanwhile, the company is also working on expanding its product offering, strengthening its production capabilities, and geographically expanding its presence to drive growth. So, the company’s growth prospects look healthy.

Bottom line

Amid the steep correction, Goodfood Market is trading at an attractive valuation, with its forward price-to-sales multiple of 0.6. Meanwhile, analysts favour a “hold” rating, with five of the seven analysts covering the stock having issued a “hold” rating. The remaining two have given a “buy” rating. Analysts’ consensus price target represents an upside potential of over 65%

With the noise surrounding the interest rate hike, I expect the stock to remain volatile in the near term. However, investors with over three years of investment horizon can accumulate the stock to earn superior returns.

The Motley Fool recommends Goodfood Market Corp. Fool contributor Rajiv Nanjapla has no position in any of the stocks mentioned.

More on Tech Stocks

Blocks conceptualizing Canada's Tax Free Savings Account
Tech Stocks

TFSA Investors: Here’s the One Time Using a Taxable Account Is a Better Choice

If you hold bonds alongside non-dividend stocks like Shopify (TSX:SHOP), you might prioritize bonds for TFSA inclusion.

Read more »

semiconductor chip etching
Tech Stocks

This Canadian Tech Gem Is Off 48%: Time to Buy and Hold for Years

Descartes is a beaten-down TSX tech stock that offers significant upside potential to shareholders in February 2026.

Read more »

man looks worried about something on his phone
Dividend Stocks

Rogers Stock: Buy, Sell, or Hold in 2026?

Rogers looks like a classic “boring winner” but price wars, debt, and heavy network spending can still bite.

Read more »

Yellow caution tape attached to traffic cone
Tech Stocks

3 Popular Stocks That Could Wipe Out a $100,000 Nest Egg

Popular “story stocks” can turn dangerous fast when expectations are high and results slip, so these three deserve extra caution.

Read more »

up arrow on wooden blocks
Tech Stocks

It’s Time to Buy: 1 Oversold TSX Stock Poised for a Comeback

Oversold can be a setup for a rebound, if the business keeps executing while the market panics.

Read more »

Person uses a tablet in a blurred warehouse as background
Tech Stocks

Missed Out on Nvidia? My Best AI Stocks to Buy and Hold

AI’s next winners may not be the loudest names. Look for steady, cash-generating software businesses that quietly compound.

Read more »

AI concept person in profile
Tech Stocks

The AI Boom Everyone’s Talking About—and How Canadians Can Profit

Thomson Reuters (TSX:TRI) took a hit on Tuesday as investors feared what AI could do to software.

Read more »

diversification is an important part of building a stable portfolio
Tech Stocks

Undervalued Canadian Stocks to Buy Now

Markets are getting unruly and there are plenty of opportunities for contrarian investors. Here are two Canadian stocks that look…

Read more »