Shopify Stock Price: Where Can it Go From Here?

With the price of Shopify stock currently more than 60% off its high, is it worth it to make an investment today, or could the stock lose more value?

| More on:
online shopping

Image source: Getty Images

Shopify (TSX:SHOP)(NYSE:SHOP) is undoubtedly one of the most popular stocks among Canadian investors. The price of Shopify stock grew at an average pace of almost 100% per year from 2016 to 2021. With compound interest, that translates to a nearly 3,000% gain in just five years for investors.

After Shopify’s significant selloff over the last three months, though, you may be wondering if the opportunity to earn a tonne of growth with Shopify stock is over. However, despite this selloff, Shopify stock is still a dominant company in an industry that offers tonnes of opportunities to grow.

With that being said, though, even with this long-term growth potential, in the short term, Shopify faces a few different headwinds, which is why it’s sold off so significantly as of late.

So, let’s look at the price of Shopify stock to see whether it’s overvalued, undervalued, or fairly valued, and where it can go from here.

Why is Shopify stock down significantly in the last year?

The first reason Shopify stock has been selling off lately and has become ultra-cheap is due to the fact that tech stocks have been falling out of favour.

The combination of rapidly rising inflation and increasing bond yields have investors looking to lower their exposure to risk and higher-growth stocks. Naturally, Shopify stock has been impacted. But in addition to the tech stocks falling out of favour, Shopify and the e-commerce industry’s tailwind from the pandemic is now gone. Shopify is no longer expected to get any growth related to the pandemic and shutdowns.

The e-commerce industry will, of course, still be growing naturally over the long run. However, the rapid growth experienced during the pandemic is no longer expected.

In addition to these industry factors impacting Shopify, the stock price fell considerably after the company recently reported earnings. That included the guidance going forward, which said that the pandemic wouldn’t impact growth anymore. However, it also had to do with Shopify’s financial guidance, which showed the company is planning to spend a tonne of capital on growth over the coming years.

Because of this, and the current economic environment, where monetary policy is being tightened, and tech stocks are out of favour, Shopify stock might not bounce back immediately.

Nevertheless, it’s important to keep a long-term mindset. So, once the stock looks undervalued, if you believe it can still continue to dominate in the growing e-commerce industry, as I do, then it’s worth a buy.

So, let’s look at how cheap the price of Shopify actually is today, and at what point does the stock become a buy?

What price makes Shopify stock a buy?

At roughly $860 a share, the price of Shopify stock is currently more than 60% off its all-time high. In addition, even after analysts have now put out new estimates and target prices, Shopify looks considerably undervalued.

The average target price for Shopify stock sits at more than $1,300 a share, a roughly 50% premium to today’s price. In addition, the lowest target price is still more than $1,000.

Looking at valuation metrics, it also seems to be the case that Shopify stock is undervalued at the current price. Its current forward price-to-sales ratio of just 14 times is the cheapest it’s been since February of 2019 — a year before the pandemic began to impact markets.

Bottom line

While Shopify stock faces some significant headwinds in the short run and may not recover immediately, it’s still one of the best growth stocks you can buy now.

Plus, because the stock is so cheap, there is little downside risk in the shares today. If you’re a long-term investor looking to take advantage of an incredible opportunity, Shopify is certainly one of the top stocks you can buy today.

Fool contributor Daniel Da Costa has no position in any of the stocks mentioned. The Motley Fool owns and recommends Shopify.

More on Tech Stocks

The virtual button with the letters AI in a circle hovering above a keyboard, about to be clicked by a cursor.
Tech Stocks

Best Canadian AI Stocks to Buy Now

Three TSX-listed firms deeply involved in artificial intelligence are the best Canadian AI stocks to buy today.

Read more »

man looks worried about something on his phone
Dividend Stocks

Is BCE Stock (Finally) a Buy for its 5.5% Dividend Yield?

This beaten-down blue chip could let you lock in a higher yield as conditions normalize. Here’s why BCE may be…

Read more »

AI image of a face with chips
Tech Stocks

The Chinese AI Takeover Is Here, But This Canadian Stock Still Looks Safe

Shopify (TSX:SHOP) is not threatened by Chinese AI.

Read more »

leader pulls ahead of the pack during bike race
Tech Stocks

TSX Is Beating Wall Street This Year, and Here Are Some of the Canadian Stocks Driving the Rally

It’s not every year you see Canada outpace America on the investing front, but 2025 has shaped up differently. The…

Read more »

diversification and asset allocation are crucial investing concepts
Tech Stocks

Here Are My Top 2 Tech Stocks to Buy Now

Investors looking for two world-class tech stocks to buy today for big gains over the long term do have prime…

Read more »

AI concept person in profile
Tech Stocks

3 of the Best Canadian Tech Stocks Out There

These three Canadian tech stocks could be among the best global options for those seeking growth at a reasonable price…

Read more »

Digital background depicting innovative technologies in (AI) artificial systems, neural interfaces and internet machine learning technologies
Tech Stocks

I’d Buy This Tech Stock on the Pullback

Celestica (TSX:CLS) stock looks tempting while it's down, given its AI tailwinds in play.

Read more »

AI concept person in profile
Tech Stocks

1 Oversold TSX Tech Stock Down 23% to Buy Now

This oversold Canadian tech name could be a rare chance to buy a global, AI-powered info platform before sentiment snaps…

Read more »